[Cru Jones]

Originally Posted by Cru Jones

thanks for this!

what's the approximate breakdown between customers that know the brand and ask intelligent questions and customers that simply want a fancy watch without knowing much of anything?

Originally Posted by The GMT Master

A small group I would describe as WISes, we have one customer who's particularly knowledgable about a great deal of brands, I always really enjoy nattering with him. The broad majority have at least a basic knowledge of Rolex, but might not be up to speed with the more minor details - that's where I come in. Then a small number will have a Rolex simply because it's a Rolex, they're a bit more of a challenge to deal with as it's easy to overwhelm someone with information. As such, my sales pitch differs with different customers. For a breakdown of numbers, I'd probably say 10% WIS, 10% no knowledge, the rest basic to reasonably good knowledge

Thanks, Chris!