Love for the brand is not dying as far as I am concerned. I am a new convert to Panerai and excited to have discovered a brand which, as a Rolex fan boy, I always thought was just part of the big watch cult.
Generally speaking the Panerai craze has subdued and that's a good thing. It's better for a brand's credibility if they are bought by genuine aficionados rather than fashion hunters. Of course Panerai might think it's not as good for their profits!
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Rolex Sea Dweller 116600, GMT Master II 16710 (Pepsi) and 116710 BLNR, Daytona 116500LN, Submariner 14060M.
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