Rolex Forums - Rolex Watch Forum - View Single Post - Will the AP hype die like Hublot or Panerai?

macrowatch · 13 February 2020, 11:07 PM

I think the new strategy (going boutique with more control over the brand experience) is working well for AP. So unlikely to experience a Panerai moment if the current CEO is still in charge.

At the same time, it's likely that when the watch craze passes for the next fad, it will look a lot again like 2016 with premiums gone but relatively stable with a hair cut.

Seems like lots of blue in the collection there though. Maybe white panda ROC would give a nice pop?

13 February 2020, 11:07 PM	#2
macrowatch "TRF" Member Join Date: Aug 2018 Location: HK Posts: 4,365	I think the new strategy (going boutique with more control over the brand experience) is working well for AP. So unlikely to experience a Panerai moment if the current CEO is still in charge. At the same time, it's likely that when the watch craze passes for the next fad, it will look a lot again like 2016 with premiums gone but relatively stable with a hair cut. Seems like lots of blue in the collection there though. Maybe white panda ROC would give a nice pop?