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I would guess the average consumer looking at the listing would understand this:
Genuine Rolex
Genuine Rolex
Genuine Rolex
Authenticity guaranteed
They would also see this and may consider the seller has a formal association with Rolex:
Speak to a Rolex specialist
But these words are a little trickier and i would suggest require specialist knowledge:
Aftermarket
Custom
Factory
Is there any other arena where 'custom' specifically means solely non-original / not authentic?
Is this exclusive ebay-Rolex parlance?
Many car marques for example offer custom options from the factory.
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