Not to be rude, but where have you been?
I have been with the brand for almost 20 years.
Yes ,they are overpriced.
Yes, discounts are now expected
No , I would not pay retail, or even close
I was buying Panerai back when you could buy a 000, walk out of an AD and sell it for 30%more the same day. That is over, at least for now. I love the brand more than ever, but you have to be smart and change buying habits now (since about 2014).
I look at a luxury watch purchase as a sunk cost and enjoy it. If anyone is buying with the idea of a return somewhere down the line, they are setting themselves up for disappointment in my opinion.
Panerai makes too many watches at too high of a price at the moment for them to retain their value.
I'm okay with it and have just reset my expectations. In fact, I am enjoying this because the available options are better than ever and the prices in preowned market are great.
Just like these new green and blue dials. I love them...but trust me, they will flood the market with them and I am waiting to buy at about 50% of retail when that happens.
