I think humans no matter what education level and/or financial status are incredible influenced by peer pressure. Even unconscious peer pressure.
What is everyone else doing? What do I need to do to fit in? What if someone questions or ridicules my choices?
Can I wear my Patek to work in a room full of Rolexes. Will they think I’m a winner or merely an annoying climber?
Everyone at work has a Seiko, what will they say about my Rolex.
All my tech bros have Apple, how can I show up with a Daytona?
I know one thing for sure, if I wear my oversized G-shock they’re gonna think I’m pretty macho AND outdoorsy. And if I wear my Apple Watch, they may think I’m a nerd, and prone to heart attacks.
Such problems we face