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I used to work for Omega and the brand remains very dear to me. But I cannot say they hold the same prestige. Omega makes plenty of products that rival (and many beat) Rolex. But they make just as many if not more that hurt the brand either though poor design/execution, or their incessant need to produce a limited edition every week.
Omega make damn good watches, but like it or not a Rolex is a commodity, it transcends it’s horological purpose. You could swap a Submariner anywhere in the world for food, shelter and safe passage.
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