Quote:
Originally Posted by NYG1121
Increasing price doesn’t automatically mean the secondary market or demand will follow. Ask any brand not named Rolex. Rolex price increases are gradual and modest. AP has gone bananas in a very short time and IMO was on the right track stabilizing secondary market and brand perception. This totally undermines that and it’s a big risk
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PP price rises were passed straight on so it's not only Rolex, AP do seem to be really raising prices as they want to close any grey gap, will be interesting to see how it plays out.