Rolex New World

[Casey VP-26]

I predict that in very short order we will be seeing plenty of new Rolex watches on display in Rolex AD's and boutique's.
Rolex is too good of a company to be stuck in the mud much longer, with no supply for their AD's.
Their new releases offer many models to be available with minor changes at the factory or RSC centers capable of making matching papers.

[beshannon]

Originally Posted by Casey VP-26

I predict that in very short order we will be seeing plenty of new Rolex watches on display in Rolex AD's and boutique's.

Good luck with that

[Robf52]

An reduction of the backlog would be very welcome. Rolex is too smart to do anything extreme but we can only hope for a loosening of supply.

[GlossSwiss]

You will be seeing a lot of FAT lug subs at grey for MSRP very soon.. But the new Models will be hard to get cause people that pretended the FAT lugs was the best will secretly transition to the new sub cause in reality thats what they wanted all along. But to embarrassed to admit it cause they will be taking a huge loss trading it in or selling it cause nobody will want them as much...

[DramaTurtle]

Fat chance. As fat as the old sub lugs.

[Nairn1980]

Originally Posted by Casey VP-26

I predict that in very short order we will be seeing plenty of new Rolex watches on display in Rolex AD's and boutique's.
Rolex is too good of a company to be stuck in the mud much longer, with no supply for their AD's.
Their new releases offer many models to be available with minor changes at the factory or RSC centers capable of making matching papers.

I was about to say “obviously you’re a newbie....” then noticed you aren’t

As above, good luck with that

[TswaneNguni]

Originally Posted by Casey VP-26

I predict that in very short order we will be seeing plenty of new Rolex watches on display in Rolex AD's and boutique's.
Rolex is too good of a company to be stuck in the mud much longer, with no supply for their AD's.
Their new releases offer many models to be available with minor changes at the factory or RSC centers capable of making matching papers.

What are you talking about ??

[Rodolfo_4]

The lack of inventory is a selling strategy, to maje the product more exclusive

Is the same strategy used by companies like

FERRARI
PORSCHE
HERMES

And a few other

Were they prevent a first time customer of getting one of their exclusive items, before becoming a usual buyer of their not so exclusive models

Seems like people like to be treated bad, in order to desire it more


Something like having trouble to get in a club


Some of Us dont seem to like this kind of games

[gesus]

Originally Posted by Rodolfo_4

The lack of inventory is a selling strategy, to maje the product more exclusive

Is the same strategy used by companies like

FERRARI
PORSCHE
HERMES

And a few other

Were they prevent a first time customer of getting one of their exclusive items, before becoming a usual buyer of their not so exclusive models

Seems like people like to be treated bad, in order to desire it more

Something like having trouble to get in a club
Some of Us dont seem to like this kind of games

The current Rolex situation is not the same as those other companies you mentioned. The demand is completely different. The people who can afford a $15k watch vs a $200k+ car are not the same, therefore the effects on the supply side will be completely different.

To translate into the real world, anyone with an extra $300k lying around can walk into a Beverly Hills Ferrari dealership and have access to purchase essentially any model in their lineup with first class service. If that same person walked into a Rolex AD and asked for a SS Daytona, they'd be laughed out of the store, or be asked to purchase $100K worth of crap first.
The current model is broken, and IMO the AD's are more to blame than Rolex.

[usmc_k9_vet]

Originally Posted by GlossSwiss

You will be seeing a lot of FAT lug subs at grey for MSRP very soon.. But the new Models will be hard to get cause people that pretended the FAT lugs was the best will secretly transition to the new sub cause in reality thats what they wanted all along. But to embarrassed to admit it cause they will be taking a huge loss trading it in or selling it cause nobody will want them as much...

So you're predicting I'll be able to get a Hulk at MSRP from a gray dealer in the near future?

[ChipotleBanana]

Originally Posted by gesus

The current Rolex situation is not the same as those other companies you mentioned. The demand is completely different. The people who can afford a $15k watch vs a $200k+ car are not the same, therefore the effects on the supply side will be completely different.

To translate into the real world, anyone with an extra $300k lying around can walk into a Beverly Hills Ferrari dealership and have access to purchase essentially any model in their lineup with first class service. If that same person walked into a Rolex AD and asked for a SS Daytona, they'd be laughed out of the store, or be asked to purchase $100K worth of crap first.
The current model is broken, and IMO the AD's are more to blame than Rolex.

You sound like someone super enjoyable to spent time with. AD's cannot help that the demand for Rolex is above and beyond what is typical at the moment. If any AD had 10,000 Daytonas, they could probably sell 10,000 Daytonas before days end. They are doing their best to get their customers watches and the customer should be smarter to realize that they do not NEED to spend $100,000 to buy a $13,000 watch lol. Some of you clowns on this forum act as if Rolex has personally offended you by producing more watches than any other brand.

[faimag]

I didn't know that the current status of Rolex is "being in the mud"

[Frank McKay]

Originally Posted by GlossSwiss

You will be seeing a lot of FAT lug subs at grey for MSRP very soon.. But the new Models will be hard to get cause people that pretended the FAT lugs was the best will secretly transition to the new sub cause in reality thats what they wanted all along. But to embarrassed to admit it cause they will be taking a huge loss trading it in or selling it cause nobody will want them as much...

Get the hate out of your system it’s not healthy

[Nixshah]

Some of you may be missing the OP’s point...by standardizing aspects of the product offering (dials, cases, etc) if Rolex chooses to do so, they could ramp up production to meet the demand. OP - your statement assumes Rolex is interested in doing this, when in fact, that may not be true.

[brandog]

Rolex is a marketing genius, everything they've done is done purposely and working perfectly.

[blankapdx]

Originally Posted by gesus

The current Rolex situation is not the same as those other companies you mentioned. The demand is completely different. The people who can afford a $15k watch vs a $200k+ car are not the same, therefore the effects on the supply side will be completely different.

To translate into the real world, anyone with an extra $300k lying around can walk into a Beverly Hills Ferrari dealership and have access to purchase essentially any model in their lineup with first class service. If that same person walked into a Rolex AD and asked for a SS Daytona, they'd be laughed out of the store, or be asked to purchase $100K worth of crap first.
The current model is broken, and IMO the AD's are more to blame than Rolex.

Sorry my friend but you can not just go into Ferrari with $300k and buy any model you want.

[mk2jag]

Originally Posted by GlossSwiss

You will be seeing a lot of FAT lug subs at grey for MSRP very soon.. But the new Models will be hard to get cause people that pretended the FAT lugs was the best will secretly transition to the new sub cause in reality thats what they wanted all along. But to embarrassed to admit it cause they will be taking a huge loss trading it in or selling it cause nobody will want them as much...

What are you talking about???

[time_and_cars]

Originally Posted by Rodolfo_4

The lack of inventory is a selling strategy, to maje the product more exclusive

Is the same strategy used by companies like

FERRARI
PORSCHE
HERMES

And a few other

Were they prevent a first time customer of getting one of their exclusive items, before becoming a usual buyer of their not so exclusive models

Seems like people like to be treated bad, in order to desire it more


Something like having trouble to get in a club


Some of Us dont seem to like this kind of games

Hahaha so true

[garyk]

Originally Posted by GlossSwiss

You will be seeing a lot of FAT lug subs at grey for MSRP very soon.. But the new Models will be hard to get cause people that pretended the FAT lugs was the best will secretly transition to the new sub cause in reality thats what they wanted all along. But to embarrassed to admit it cause they will be taking a huge loss trading it in or selling it cause nobody will want them as much...

Haha, nice try!!!

[TheVTCGuy]

All I can say is I hope you’re right.

[Casey VP-26]

Originally Posted by Nixshah

Some of you may be missing the OP’s point...by standardizing aspects of the product offering (dials, cases, etc) if Rolex chooses to do so, they could ramp up production to meet the demand. OP - your statement assumes Rolex is interested in doing this, when in fact, that may not be true.

Thanks Nixshah
Just to add,
I also don't believe that Rolex has been going around the world putting existing AD's out of the Rolex business unless they agree to build a $300,000.00 plus boutique in their stores. I am sure Rolex does not intend to keep those new showcases empty for long.
Like I said before, Rolex is too smart of a company. They have a plan.

[slus]

I remember thinking I wanted a nice watch, so I went to a Rolex store to browse while my wife shopped elsewhere. They had multiple Submariners with dates, without dates, in two tone or SS, Sea Dwellers, DeepSeas, multiple black bezel GMTs in the case. A rainbow of OPs and DateJusts. They were also one of the only dealers in California for a recently reintroduced to the US brand called Tudor. I tried on watches for about an hour, had a nice conversation with the SA, and left for the night to think it over. The next day I offered ~20% less than MSRP on a Pelagos, which they accepted, and I left feeling like I picked the best watch for me and my budget. It was a great experience.

This sounds like ancient history or an alternate reality, but it was actually only like 6 years ago at Fashion Island Sad to see the waitlists, FOMO, bundling and flipping the Rolex "buying experience" has become. ADs sure seemed a lot healthier at that time too. I definitely don't understand the hype.

[BillA]

Really?
Go take a look at the Hulks on Chrono24. $24-$25K
Will someone pay that? Time will tell.

[AK797]

Rolex are not stuck in the mud, the punters are as there are ten times as many as there is product, and the last few days have shown the hype factory is only getting more insania.

[Deroya]

one can hope

[vinny84]

The only way this can be cured is if people stop paying grey market prices. When demand dies, so does business and those businesses would look elsewhere for the next cash cow.

I don't see this happening anytime soon unless a 2008 scenario unravels, which doesn't seem likely at this point.

[Bizcut1]

Originally Posted by GlossSwiss

You will be seeing a lot of FAT lug subs at grey for MSRP very soon.. But the new Models will be hard to get cause people that pretended the FAT lugs was the best will secretly transition to the new sub cause in reality thats what they wanted all along. But to embarrassed to admit it cause they will be taking a huge loss trading it in or selling it cause nobody will want them as much...

What's the word I'm searching for here...

[TheVTCGuy]

Someone school me please.....

The incredible demand for Models, empty display cases, how does that help Rolex? Of course I understand that a high demand for your product is good for any manufacturer, but every page on the website says: “Contact your nearest Rolex Dealer” If you buy a Rolex through a dealer you pay MSRP. How does the lack of inventory help the AD? You have 10 Watches, sell 10 watches and get 10 watches worth of profit. Have one watch, sell one watch and get one watch worth of profit. And Rolex doesn’t make money when ADs don’t sell watches(?).

The only way I see the ADs benefitting is if they sell a watch to a Gray at above MSRP. I am not saying this is how it’s done, but that way, the AD would make more, but again, Rolex itself would still make the same amount; their price to the AD.

So for the company Rolex, how does low-availability translate to higher profits?

[Nikrnic]

Originally Posted by GlossSwiss

You will be seeing a lot of FAT lug subs at grey for MSRP very soon.. But the new Models will be hard to get cause people that pretended the FAT lugs was the best will secretly transition to the new sub cause in reality thats what they wanted all along. But to embarrassed to admit it cause they will be taking a huge loss trading it in or selling it cause nobody will want them as much...

Sent from my SM-G970U using Tapatalk

[Rodolfo_4]

Originally Posted by blankapdx

Sorry my friend but you can not just go into Ferrari with $300k and buy any model you want.

Thanks man

You know what i am saying

For the OP

Try to go buy a GT3 at a porsche dealership, you will know what rolex is doing

And all this brand are running the sane business model

Welcome to the 2020