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LuminousMaximus · 27 July 2021, 05:40 PM

I heard that ROLEX will revamp it's website and begin taking online orders, while keeping a many AD's open in prestigious/high sale volume areas, until they move ALL of their operations to online ONLY...!

Quote:

ZURICH, April 7 (Reuters) - Luxury Swiss watchmakers, usually not big fans of online retailing, are launching a new all-digital Watches & Wonders event on Wednesday to display their latest products, hoping to revive sales hit by the coronavirus crisis.

Makers of high-end watches still largely rely on physical stores for sales, but the success of online platforms for pre-owned watches, such as WatchBox or Richemont’s Watchfinder, have shown it is possible to sell luxury timepieces online.

Pandemic-related factory and store closures hit Swiss watch sales last year and have forced brands to boost their often tiny online business and generally rethink digital activities.

I think that ROLEX will be at the forefront and set the example for online Luxury watch sales...

robertengel · 27 July 2021, 05:42 PM

Given how scalpers can 100% better manipulate digital sales by using scripts than the avg 40+ rolex buyer I find this unlikely. Look at what is happening to GPUs in the PC market. Taking online registrations for watches is a whole different thing but still unlikely.

Fenrira · 27 July 2021, 05:47 PM

Except we saw throughout the pandemic that demand for Rolex is stronger than ever. It was the brands other than Rolex, Patek and AP that got hit.

Speedbird-1 · 27 July 2021, 05:50 PM

Where did you 'hear' this?

Uggi · 27 July 2021, 05:54 PM

Quote:

Originally Posted by LuminousMaximus

I heard that ROLEX will revamp it's website and begin taking online orders, while keeping a many AD's open in prestigious/high sale volume areas, until they move ALL of their operations to online ONLY...!

I think that ROLEX will be at the forefront and set the example for online Luxury watch sales...

The quoted article doesn't mention Rolex once.

Oxfordian · 27 July 2021, 06:04 PM

Not a chance of Rolex going down this route, why would they want to go down this route, where’s the incentive?

This rumour goes round and round but without substance to back it up.

If Rolex went down this route then flippers would have a field day, ordering multiple watches through their friends and families, the situation for everyone would be much worse.

AD’s will be around for the foreseeable, I don’t see Rolex ditching the retail set up anytime soon.

Boaters · 27 July 2021, 06:04 PM

Interesting it would be devastating to the grays.

mountainjogger · 27 July 2021, 06:34 PM

Quote:

Originally Posted by LuminousMaximus

I heard that ROLEX will revamp it's website and begin taking online orders, while keeping a many AD's open in prestigious/high sale volume areas, until they move ALL of their operations to online ONLY...!

I think that ROLEX will be at the forefront and set the example for online Luxury watch sales...

OP: Don't think this article has any application to Rolex.

Thuilln · 27 July 2021, 06:47 PM

‘… hoping to revive sales hit by the coronavirus crisis.´
This certainly doesn’t apply to Rolex!!

Master_Grogu · 27 July 2021, 07:05 PM

ZERO CHANCE. Absolutely ZERO.
W&W has as members companies that are within a large luxury group, which has brands doing e-com already.

Rolex is not one of these. They will not do retail sales, and certainly not e-com.

This is for the brands that belong to Richemont, and is the result of their e-strategy with Watchfinder, Hodinkee and the like. They have good digital teams and are recruiting in my field of expertise to develop this even further.

But not Rolex.

Devildog · 27 July 2021, 07:09 PM

If I was being kind I'd think you've been taking too many pictures for this thread Sam

https://www.rolexforums.com/showthread.php?t=251976

If I wasn't I'd be saying clickbait

padi56 · 27 July 2021, 07:15 PM

I heard to get the best accuracy from your Rolex watch you must hang upside-down for 3 hours twice a week, it must be true I read it on the net.

Steven1 · 27 July 2021, 07:18 PM

I’ll believe it when I see it, doesn’t fit with the Rolex ethos. In the future company operated stores perhaps.

CharlesN · 27 July 2021, 07:28 PM

Watches and Wonders Online started last April (2021).

It was the replacement for the cancelled BaselWorld which alas will be no more.

This is the way the main manufacturers will announce their new models for the future.

The next watches and wonders will be in Geneva fromm March 30 to April 05 2022

This is the link to their website ...

https://www.watchesandwonders.com/en/geneva

The odds of the likes of Rolex etc. going online for their retail sales is approximately Nil.

Rashid.bk · 27 July 2021, 07:32 PM

Was this just click bait. Might as well linked an article to the sale of lumber. Didn’t see anything relating to Rolex.

joli160 · 27 July 2021, 07:39 PM

It would hugely increase the margin for Rolex compared to selling through their AD network. Not a strange thought at all and surprisingly they did not go this route yet

Andad · 27 July 2021, 07:51 PM

Quote:

Originally Posted by padi56

I heard to get the best accuracy from your Rolex watch you must hang upside-down for 3 hours twice a week, it must be true I read it on the net.

I read it was 4 hours every day.

Is this a members cry for attention?

77T · 27 July 2021, 08:56 PM

Quote:

Originally Posted by padi56

I heard to get the best accuracy from your Rolex watch you must hang upside-down for 3 hours twice a week, it must be true I read it on the net.

Oh, Peter, you forgot your meter.

Sent from my iPhone using Tapatalk Pro

Xerxes77 · 27 July 2021, 09:04 PM

This is not happening

wb55 · 27 July 2021, 09:13 PM

What a useful thread. So glad I clicked.

Goin2drt · 27 July 2021, 09:54 PM

Besides if this is true or not I will go against the grain and say it could happen and why not. Breitling and Zenith do it. I am sure others as well. You could control the amount one buys per item with some sort of address, id registration etc etc. Sure the crooks would find a way around it and get more but it may even itself out. Not sure what makes it "out of this world" as folks think it is crazy. Plenty of luxury brands you can buy direct online.

dontbeshort · 27 July 2021, 10:04 PM

Absolute nonsense!

ROBERT1183 · 27 July 2021, 10:13 PM

If its anything like sneakers it will be even worst than it is now with resellers

derekhayden · 27 July 2021, 10:21 PM

I could see them doing a version of this at some point. Plenty of luxury brands sell online and just don't include the entire lineup. So you might be able to get your less popular configurations of OP or Datejust but the "Hot" models would still be AD only.

While right now anything with the Rolex name on it is hot, that wont last forever.

Wahlberg · 27 July 2021, 10:24 PM

Quote:

Originally Posted by Goin2drt

Breitling and Zenith do it.

Who even wants to buy a Breitling?
At full price. They discount them easily at the stores. No discount online.

DonRickles · 27 July 2021, 10:25 PM

They are being delivered to your home by drone, directly from Geneva too!

Nairn1980 · 27 July 2021, 10:26 PM

Ok……..

GoingPlaces · 27 July 2021, 10:30 PM

Fake news...again.

Nairn1980 · 27 July 2021, 10:35 PM

Unlikely

JonaG · 27 July 2021, 10:38 PM

100s of 1000s of people struggle to get their hands on the 800,000 or so watches Rolex produce each year and that’s by people wrangling with ADs. So how the hell would Rolex do it if these same people were to go online and click ‘buy’? How would that work? It wouldn’t.

27 July 2021, 06:04 PM	#6
Oxfordian "TRF" Member Join Date: Aug 2019 Real Name: Martin Location: England Watch: 124060 Submariner Posts: 2,871	Not a chance of Rolex going down this route, why would they want to go down this route, where’s the incentive? This rumour goes round and round but without substance to back it up. If Rolex went down this route then flippers would have a field day, ordering multiple watches through their friends and families, the situation for everyone would be much worse. AD’s will be around for the foreseeable, I don’t see Rolex ditching the retail set up anytime soon. __________________ Martin Small Rolex, Omega, Seiko and Oris Collection

27 July 2021, 06:47 PM	#9
Thuilln "TRF" Member Join Date: Oct 2016 Real Name: Nick Location: YUL Watch: 16570 Posts: 1,936	‘… hoping to revive sales hit by the coronavirus crisis.´ This certainly doesn’t apply to Rolex!! __________________ Nick _________________________________________ 14060M - 114200 - 114270 - 214270 - 16710BLRO - 16570 - 3570.50 - Cartier Tank Solo - Cartier Tank Française ‘Yearling’ - CWC Navy Diver

27 July 2021, 07:09 PM	#11
Devildog "TRF" Member Join Date: Jul 2009 Real Name: Scott Location: UK Watch: ^^^ for now Posts: 5,704	If I was being kind I'd think you've been taking too many pictures for this thread Sam https://www.rolexforums.com/showthread.php?t=251976 If I wasn't I'd be saying clickbait __________________ Past: 6239 (yes, I know...), 16610, 16600, 116515, 116613LN, 126600, 126711 CHNR Present: 16600, 116509, Cartier Santos Green.

27 July 2021, 07:15 PM	#12
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 52,464	I heard to get the best accuracy from your Rolex watch you must hang upside-down for 3 hours twice a week, it must be true I read it on the net. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

27 July 2021, 07:28 PM	#14
CharlesN "TRF" Member Join Date: Oct 2005 Location: The UK Watch: I love them all. Posts: 1,823	Watches & Wonders Online Watches and Wonders Online started last April (2021). It was the replacement for the cancelled BaselWorld which alas will be no more. This is the way the main manufacturers will announce their new models for the future. The next watches and wonders will be in Geneva fromm March 30 to April 05 2022 This is the link to their website ... https://www.watchesandwonders.com/en/geneva The odds of the likes of Rolex etc. going online for their retail sales is approximately Nil. __________________ Regards, CharlesN Member of the IWJG.

27 July 2021, 05:42 PM	#2
robertengel "TRF" Member Join Date: Mar 2019 Location: Budapest Posts: 143	Given how scalpers can 100% better manipulate digital sales by using scripts than the avg 40+ rolex buyer I find this unlikely. Look at what is happening to GPUs in the PC market. Taking online registrations for watches is a whole different thing but still unlikely.

27 July 2021, 05:47 PM	#3
Fenrira "TRF" Member Join Date: Oct 2018 Location: UK, Asia Posts: 228	Except we saw throughout the pandemic that demand for Rolex is stronger than ever. It was the brands other than Rolex, Patek and AP that got hit.

27 July 2021, 05:50 PM	#4
Speedbird-1 "TRF" Member Join Date: Aug 2009 Real Name: Steve. Location: UK Posts: 6,154	Where did you 'hear' this?

27 July 2021, 06:04 PM	#7
Boaters 2024 Pledge Member Join Date: May 2015 Real Name: Mike Location: Pacific Northwest Watch: 116610LV 16710 SD Posts: 10,649	Interesting it would be devastating to the grays.

27 July 2021, 07:05 PM	#10
Master_Grogu Banned Join Date: Dec 2020 Location: Tokyo Posts: 969	ZERO CHANCE. Absolutely ZERO. W&W has as members companies that are within a large luxury group, which has brands doing e-com already. Rolex is not one of these. They will not do retail sales, and certainly not e-com. This is for the brands that belong to Richemont, and is the result of their e-strategy with Watchfinder, Hodinkee and the like. They have good digital teams and are recruiting in my field of expertise to develop this even further. But not Rolex.

27 July 2021, 07:18 PM	#13
Steven1 "TRF" Member Join Date: Dec 2010 Real Name: Steven Location: UK Posts: 84	I’ll believe it when I see it, doesn’t fit with the Rolex ethos. In the future company operated stores perhaps.

27 July 2021, 07:32 PM	#15
Rashid.bk "TRF" Member Join Date: Jan 2009 Location: Dallas Watch: 12800ft = 3900m Posts: 11,172	Was this just click bait. Might as well linked an article to the sale of lumber. Didn’t see anything relating to Rolex.

27 July 2021, 07:39 PM	#16
joli160 2024 ROLEX DATEJUST41 Pledge Member Join Date: Apr 2013 Location: NL Watch: Yachtmaster Posts: 14,460	It would hugely increase the margin for Rolex compared to selling through their AD network. Not a strange thought at all and surprisingly they did not go this route yet __________________ Day Date 18238, Yachtmaster 16622, Deepsea 116660, Submariner 116619, SkyD 326935, DJ 178271, DJ 69158, Yachtmaster 169622, GMT 116713LN, GMT 126711.

27 July 2021, 09:04 PM	#19
Xerxes77 Banned Join Date: Feb 2017 Location: Home! Posts: 3,307	This is not happening

27 July 2021, 09:13 PM	#20
wb55 "TRF" Member Join Date: Oct 2016 Location: - Posts: 988	What a useful thread. So glad I clicked.

27 July 2021, 09:54 PM	#21
Goin2drt Banned Join Date: Aug 2014 Location: Kentucky Posts: 2,307	Besides if this is true or not I will go against the grain and say it could happen and why not. Breitling and Zenith do it. I am sure others as well. You could control the amount one buys per item with some sort of address, id registration etc etc. Sure the crooks would find a way around it and get more but it may even itself out. Not sure what makes it "out of this world" as folks think it is crazy. Plenty of luxury brands you can buy direct online.

27 July 2021, 10:04 PM	#22
dontbeshort "TRF" Member Join Date: Mar 2020 Real Name: Henri Location: @ the golf club Watch: LN LV BLRO BLNR Posts: 274	Absolute nonsense!

27 July 2021, 10:13 PM	#23
ROBERT1183 "TRF" Member Join Date: Nov 2019 Real Name: ROBERT SHAWGER Location: WHARTON, NJ Watch: ROLEX SOON Posts: 283	If its anything like sneakers it will be even worst than it is now with resellers

27 July 2021, 10:21 PM	#24
derekhayden "TRF" Member Join Date: Sep 2017 Location: Texas Watch: Tudor BBGMT Posts: 779	I could see them doing a version of this at some point. Plenty of luxury brands sell online and just don't include the entire lineup. So you might be able to get your less popular configurations of OP or Datejust but the "Hot" models would still be AD only. While right now anything with the Rolex name on it is hot, that wont last forever. __________________ ****************************************** Official 2nd Member of The Poor Man's Rolex Club ******************************************

27 July 2021, 10:25 PM	#26
DonRickles Banned Join Date: Jan 2020 Real Name: Don Location: Vegas Nite Club Watch: Your mouth Posts: 2,315	They are being delivered to your home by drone, directly from Geneva too!

27 July 2021, 10:26 PM	#27
Nairn1980 "TRF" Member Join Date: Jan 2010 Location: UK Watch: GMT Posts: 8,272	Ok……..

27 July 2021, 10:30 PM	#28
GoingPlaces "TRF" Member Join Date: Jul 2014 Location: Washington, DC Posts: 5,345	Fake news...again.

27 July 2021, 10:35 PM	#29
Nairn1980 "TRF" Member Join Date: Jan 2010 Location: UK Watch: GMT Posts: 8,272	Unlikely

27 July 2021, 10:38 PM	#30
JonaG "TRF" Member Join Date: Jul 2018 Real Name: Jonathan Location: East Watch: ... Posts: 1,171	100s of 1000s of people struggle to get their hands on the 800,000 or so watches Rolex produce each year and that’s by people wrangling with ADs. So how the hell would Rolex do it if these same people were to go online and click ‘buy’? How would that work? It wouldn’t. __________________ Yacht-Master 126622, GMT-Master II 16710, Submariner 114060, Sea-Dweller 16600, Panerai Luminor PAM111 Lange Saxonia Moon Phase 384.029, Tudor Black Bay Harrods M79230G.

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