AD discounts for WG Sub (126619LB) Cookie Monster

[PhilSF]

AD just offered the WG Sub (Cookie Monster).
I prefer a WG GMT or Daytona, but the Cookie Monster is appealing.

MSRP is $43.7 about $10k over gray. I would never sell this watch, but feels so overpriced.
Has anyone had recent success getting a ~5% discount for a Cookie Monster or other WG timepieces?

[4reRlxGuy]

Don't think ADs are willing to discount yet based on my experience. I bought mine 2 price increases ago (no discount + tax). It was a relationship builder fortunately (my AD for the the previous 25+ years lost their acct).

[Halifax Daytona UK]

Originally Posted by PhilSF

AD just offered the WG Sub (Cookie Monster).
I prefer a WG GMT or Daytona, but the Cookie Monster is appealing.

MSRP is $43.7 about $10k over gray. I would never sell this watch, but feels so overpriced.
Has anyone had recent success getting a ~5% discount for a Cookie Monster or other WG timepieces?

1- only buy a watch that you want , you refer a GMT or Daytona then wait for the watch
2- why would anyone pay $10k more for watch that’s just as easy to obtain elsewhere.

Please don’t think buying the extra $10k watch will help you ‘build a relationship’ it will make you look silly as AD’s know it can be bought cheaper

[Son Goku]

Originally Posted by Halifax Daytona UK

1- only buy a watch that you want , you refer a GMT or Daytona then wait for the watch
2- why would anyone pay $10k more for watch that’s just as easy to obtain elsewhere.

Please don’t think buying the extra $10k watch will help you ‘build a relationship’ it will make you look silly as AD’s know it can be bought cheaper

I actually think it's the exact opposite of what you're saying. If you're willing to buy a watch from an AD that goes for significantly under retail in the grey market it will 100% count in your favor as the AD knows you're almost certainly not buying it to flip. These are exactly the types of purchases that do help you build a relationship with an AD.

[SS Oyster]

5%? That's only $2k off, whereas you say you can get preowned for $10k less. Why would you pay $8k more than you have to?

[joli160]

Originally Posted by SS Oyster

5%? That's only $2k off, whereas you say you can get preowned for $10k less. Why would you pay $8k more than you have to?

This

[Number3]

Originally Posted by SS Oyster

5%? That's only $2k off, whereas you say you can get preowned for $10k less. Why would you pay $8k more than you have to?

Exactly.

[996marty]

Originally Posted by Son Goku

I actually think it's the exact opposite of what you're saying. If you're willing to buy a watch from an AD that goes for significantly under retail in the grey market it will 100% count in your favor as the AD knows you're almost certainly not buying it to flip. These are exactly the types of purchases that do help you build a relationship with an AD.

For me if you can make a saving of $10k you’d be mad going down the AD route. If you could buy anything else in life would you pay over the odds for it knowing the exact same thing could be bought significantly cheaper elsewhere? I don’t see why buying a watch should be any different

[Bozzie1982]

Originally Posted by Son Goku

I actually think it's the exact opposite of what you're saying. If you're willing to buy a watch from an AD that goes for significantly under retail in the grey market it will 100% count in your favor as the AD knows you're almost certainly not buying it to flip. These are exactly the types of purchases that do help you build a relationship with an AD.

Just makes the AD more money imo.....other ways to build a relationship without spending a penny on items you don't really want.

[Harry-57]

Originally Posted by Son Goku

If you're willing to buy a watch from an AD that goes for significantly under retail in the grey market it will 100% count in your favor as the AD knows you're almost certainly not buying it to flip. These are exactly the types of purchases that do help you build a relationship with an AD.

Yes, it's the fool-and-their-money model. Any competent sales professional will gouge the hell out of such a customer.

[Halifax Daytona UK]

Originally Posted by Son Goku

I actually think it's the exact opposite of what you're saying. If you're willing to buy a watch from an AD that goes for significantly under retail in the grey market it will 100% count in your favor as the AD knows you're almost certainly not buying it to flip. These are exactly the types of purchases that do help you build a relationship with an AD.

Any chance you could post your contact details up as I’ve loads of stuff to sell you which you could get cheaper elsewhere

[Calatrava r]

ADs are not allowed to discount here in the US. If they do it would be grounds for loss of rights to sell the brand. And Rolex is actively looking to cut ADs and consolidate.

[PhilSF]

Originally Posted by Calatrava r

ADs are not allowed to discount here in the US. If they do it would be grounds for loss of rights to sell the brand. And Rolex is actively looking to cut ADs and consolidate.

Thank you for the clear response. Very helpful.

[watchwatcher]

Ah...the good old days, pre-craziness of course, where it was common practice to shop around for the best deal- from a trusted seller or the AD. The answer to that question, when posed on the forum, was usually a resounding 'get the best deal.'

Sadly, the world's gone a little crazy since, and now the push is for you to "belong" to the company (or store) you buy your precious goods from. So, in this New World Order, I don't know if the answer is as clear.

I know what I would do, but I'm old, and therefore exempt from caring about the bullsh*t I see running rampant in today's world.

[Kevin of Larchmont]

I do an awful lot of reading here and I have not once read a report of ADs discounting from retail since well before Covid.

[Apdl]

Yikes, with that kind of a discount I would strongly consider grey.
I do get the appeal of having it for generations so its a tough one

[codecow]

Originally Posted by 996marty

For me if you can make a saving of $10k you’d be mad going down the AD route. If you could buy anything else in life would you pay over the odds for it knowing the exact same thing could be bought significantly cheaper elsewhere? I don’t see why buying a watch should be any different

If you pay $10k over on this piece but you gain access to hype pieces that sell for significantly over market, it’s not difficult to make up that $10k over time.

On the other hand, if you’re one and done then I agree there’s no point.

[JRell]

But from the AD but just ask for a discount. I am thinking I would ask 15% to start.

[MplsMN]

Buy it from secondary market then take the $10k you are saving and buy an index fund, or another $10k watch from the secondary market. Don’t waste $10k for a “relationship” that might never get you another watch.

[Mrngrz46]

AD doesn’t make discount at least personal experience till now.
The Cookie Monster MUST be bought grey because cost way less. One time grey make sense…you arguing ������

[inadeje]

It doesn’t make any sense paying over the odds unless the purchase rewards the buyer in another way for at least twice the perceived loss. My 2 cents.

Example - buy the wg sub at retail and get a SS Daytona in the package.

[jb335]

Originally Posted by Son Goku

I actually think it's the exact opposite of what you're saying. If you're willing to buy a watch from an AD that goes for significantly under retail in the grey market it will 100% count in your favor as the AD knows you're almost certainly not buying it to flip. These are exactly the types of purchases that do help you build a relationship with an AD.

X2


Sent from my iPhone using Tapatalk

[Son Goku]

Originally Posted by Harry-57

Yes, it's the fool-and-their-money model. Any competent sales professional will gouge the hell out of such a customer.

This is the modern Rolex sales model and it's all about what OP's goals are. If he/she wants to get the more desirable in demand pieces such as a steel Daytona, steel Pepsi, etc. there's simply no other way without purchase history.

To be clear you don't have to buy this watch in particular if you don't actually want it, but generally speaking you're not getting desirable references without purchase history.

An AD has no incentive to allocate a desirable watch to a customer without purchase history.

[Rolexatlast]

I fully get why someone would pay more for a brand new watch from an AD, rather than a second hand watch of unknown history from a second-hand dealer.

But cannot get my head around spending $43k on a watch that I didn’t want, just to impress a shop salesman. I’m clearly living in a completely different financial situation to some guys on this forum

[996marty]

Originally Posted by codecow

If you pay $10k over on this piece but you gain access to hype pieces that sell for significantly over market, it’s not difficult to make up that $10k over time.

On the other hand, if you’re one and done then I agree there’s no point.

But wouldn’t that be classed as flipping? And something your AD would frown upon? Possibly ruling you out of further allocations. Unfortunately if you rely on AD’s for anything they have you hooked

[huncho]

Originally Posted by 996marty

But wouldn’t that be classed as flipping? And something your AD would frown upon? Possibly ruling you out of further allocations. Unfortunately if you rely on AD’s for anything they have you hooked

pretty sure he meant in the context of getting hype pieces for yourself at msrp vs buying them grey because you have no relationship. in the long run you can end up spending less to get more even after overpaying 10k for a gold piece

[4reRlxGuy]

Originally Posted by huncho

pretty sure he meant in the context of getting hype pieces for yourself at msrp vs buying them grey because you have no relationship. in the long run you can end up spending less to get more even after overpaying 10k for a gold piece

This.

I work with 2 ADs and work with SAs in conjuction with management. In my area there is still too much competition to get anything in demand w/o spend history.

[agsstructures]

Can’t imagine why someone would pay $43k for a watch that trades for $31-$33k. That’s some premium for a pen, chocolates, and a glass of champagne.

[Son Goku]

Originally Posted by 4reRlxGuy

This.

I work with 2 ADs and work with SAs in conjuction with management. In my area there is still too much competition to get anything in demand w/o spend history.

100%. Not sure why this is so hard to understand. Almost no one is getting in-demand pieces without prior spend history.

[Calatrava r]

Originally Posted by agsstructures

Can’t imagine why someone would pay $43k for a watch that trades for $31-$33k. That’s some premium for a pen, chocolates, and a glass of champagne.

It wasn't all that long ago that virtually all watches dropped 50 percent or more from retail once bought. But nobody cared back then. People bought watches to wear, usually just one for a lifetime. It was a cost of living so to speak.