SS Daytona Ceramic Beats the Market!

[malnik]

Asia and Europe economic slow down and change of consumer tastes have influenced luxury watch market for the last 2 years. Current Rolex production models are moving slower than before. The last high demand model that sold over retail price maybe was GMT BLNR. Yet, reseller of SS Daytona ceramic is commanding 30% over retail price and gets the sale!! This watch truly is a Rolex marketing marvel. How long will this mark up last? Maybe to the end of its production run?

[brucethemanlee]

more and more daytonas are coming onto market quite frequently based on posters on TRF. That said it will prob take a 3-4 years before the market starts coming down closer to retail although still likely above but closer. but who really knows

[KJBLK]

I've noticed that the price of non-ceramic Daytonas has gone up considerably in the last few weeks too.

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[Boaters]

Supply and demand ..

[rolexnub]

Originally Posted by Boaters

Supply and demand ..

and marketing strategy by Rolex (to limit supply) ...

[shay2nak]

There are lots of people with a lot of money...

[JP Chestnut]

In 2000, the ss zenith had an msrp of around $5,000 and sold instantly for $10,000 even after being worn. The new ceramic isn't selling instantly with stickers attached for 30% above retail.

It's a great watch but they will be for sale at msrp in a surprisingly quick time.

[rodneygt3]

This is all marketing. A brilliant strategy from Rolex, but not friendly to the enthusiasts. Remember, this is NOT a limited production watch, but with no supply it makes it seem like that. Since I travel a lot when I have been going in different cities asking the Rolex AD's and the message is similar - 2+ years, and all will be pre-sold meaning you will never see one in a show case. Also, only going to their best customers.

[JP Chestnut]

Originally Posted by rolexnub

and marketing strategy by Rolex (to limit supply) ...

Every manufacture has capacity limitations. Rolex plans their portfolio of production runs and that's it - no different than a new Sony playstation at Christmas.

[rolexnub]

Originally Posted by JP Chestnut

Every manufacture has capacity limitations. Rolex plans their portfolio of production runs and that's it - no different than a new Sony playstation at Christmas.

So why is it limited only to Daytona? Why produce more of other references which just sit at ADs? Rolex has been limiting production for this particular reference for many years. It's purely a marketing and sales strategy not production limitation.


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[Auto16610]

The Panerai 127 was selling on the second market for $23,000. Now you can get one for $7,500. All hype people.

[Vaxe]

It's a fair price.

If you take a 116520 + new dial ($1.2K) + new ceramic bezel ($1K) then you're not far from third party asking price. This is why I think the 116500 will never fall below $14K.

[JP Chestnut]

Originally Posted by rolexnub

So why is it limited only to Daytona? Why produce more of other references which just sit at ADs? Rolex has been limiting production for this particular reference for many years. It's purely a marketing and sales strategy not production limitation.


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It's not limited just to Daytonas. There are tons out there, just like always. Rolex makes as many as they make so that they can offer a broad range of styles. It's nothing special. The whole "Rolex limits production" thing is just sour grapes. I've been offered a DaytonaC for sale and so have a bunch of people I know

[Oyster Al]

Originally Posted by Vaxe

It's a fair price.

If you take a 116520 + new dial ($1.2K) + new ceramic bezel ($1K) then you're not far from third party asking price. This is why I think the 116500 will never fall below $14K.

Yeah I kinda agree. I couldn't believe Rolex only priced the new Basel model only $400 more. Either shows their integrity for the fan base and/or their understanding of the current Swiss watch market economics.

[rolexnub]

Originally Posted by JP Chestnut

It's not limited just to Daytonas. There are tons out there, just like always. Rolex makes as many as they make so that they can offer a broad range of styles. It's nothing special. The whole "Rolex limits production" thing is just sour grapes. I've been offered a DaytonaC for sale and so have a bunch of people I know

Well not in here in Vancouver, Canada where AD wait time for DaytonaC range from 2 (for black dial) to 4 (for white dial) years (ADs here say they get a black a month and white the next). One AD does not accept orders anymore because of the long wait list. While another AD is asking CDN$20,000 so you can be put on the waiting list. There are probably other ADs in other countries where the wait time is even longer than 4 years.


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[h2000]

Originally Posted by rolexnub

Well not in here in Vancouver, Canada where AD wait time for DaytonaC range from 2 (for black dial) to 4 (for white dial) years (ADs here say they get a black a month and white the next). One AD does not accept orders anymore because of the long wait list. While another AD is asking CDN$20,000 so you can be put on the waiting list. There are probably other ADs in other countries where the wait time is even longer than 4 years.


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I can echo rolexnub's comments. I've had my deposit with a local AD since day one, am number five on the list and now they're starting to feed me excuses.. Although I've personally purchased along with friends and family well into the mid six figures worth of watches from there, I guess some people are spending much more. Anyhow, the excitement is kind of waning anyways so was thinking I'd get my deposit back and just purchase a 116515 from the classifieds instead. Too bad so sad.

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[alex1979]

Originally Posted by KJBLK

I've noticed that the price of non-ceramic Daytonas has gone up considerably in the last few weeks too.

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That's interesting, I haven't paid much attention to it, how much the non ceramic Daytona had gone up?

[KJBLK]

They seem to be upwards of £9k even when several years old, and I don't mean Zenith ones. I could be wrong as I haven't been keeping a record of prices but I'm sure they were around £7-8k just a couple of months ago.

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[Seaswirl]

Originally Posted by KJBLK

They seem to be upwards of £9k even when several years old, and I don't mean Zenith ones. I could be wrong as I haven't been keeping a record of prices but I'm sure they were around £7-8k just a couple of months ago.

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Seems like prices are doing better for clean late examples with random serial numbers/newer clasp. Doesn't seem like there is a lot of them for sale at the moment.

[Fleetlord]

Originally Posted by Auto16610

The Panerai 127 was selling on the second market for $23,000. Now you can get one for $7,500. All hype people.

Where?

[Mr Cosmograph]

Originally Posted by Seaswirl

Seems like prices are doing better for clean late examples with random serial numbers/newer clasp. Doesn't seem like there is a lot of them for sale at the moment.

Seems like a really interesting time to be a 116520 Daytona owner. Could the prices rise even further since they have become a discontinued model.

Maybe the 116500LN will always command a premium and preowned examples fetching for around the RRP like the BLNR or 116500LV...

[landroverking]

Heck I wouldn't even pay retail, much less over.
That maybe my mindset since I own a zenith Daytona.

[outtatime]

Originally Posted by Fleetlord

Where?

Yes, I'll take one for $7500. :)

[Ritch99]

Originally Posted by Vaxe

It's a fair price.

If you take a 116520 + new dial ($1.2K) + new ceramic bezel ($1K) then you're not far from third party asking price. This is why I think the 116500 will never fall below $14K.

Third-party do not care about, or factor in, manufacturing costs. All they care about is squeezing every penny out of a product. Third-party is all "supply and demand" based speculation. They sell a product for what they can get for it.

It's happening already, Daytona C's are no longer 19k and 20k. They are now lower in price and they will continue to drop until they reach MSRP is my guess. As supplies increase, the price will come down, hopefully to MSRP.

[Ritch99]

Originally Posted by landroverking

Heck I wouldn't even pay retail, much less over.
That maybe my mindset since I own a zenith Daytona.

I'm with you on that one!