When will Rolex release new 2020 Models?

[Just1More]

Will they wait until January 2021, release on the previously planned Baselworld date or release them sooner. This is a first for modern-day Rolex! Thoughts?

[mgsooner]

All we can do is speculate, but I can definitely see brands postponing the announcement of new releases until this situation is (somewhat) under control. The optics of rolling out the red carpet to announce new luxury watches while the world is suffering from a global pandemic would be...not great

[Arcticsub]

Originally Posted by mgsooner

All we can do is speculate, but I can definitely see brands postponing the announcement of new releases until this situation is (somewhat) under control. The optics of rolling out the red carpet to announce new luxury watches while the world is suffering from a global pandemic would be...not great

That could be a while.

[jon54]

We will just wait..no one can tell the exact day.

[1Zach1]

Originally Posted by mgsooner

All we can do is speculate, but I can definitely see brands postponing the announcement of new releases until this situation is (somewhat) under control. The optics of rolling out the red carpet to announce new luxury watches while the world is suffering from a global pandemic would be...not great

I don't believe rolling them out through social media/web would cause too many ripples, nobody expects companies to completely stop producing goods. The better question is what will happen to production if this continues and someone makes the call to start shutting down "non-essential" manufacturing areas.

[Rokoru]

Originally Posted by 1Zach1

I don't believe rolling them out through social media/web would cause too many ripples, nobody expects companies to completely stop producing goods. The better question is what will happen to production if this continues and someone makes the call to start shutting down "non-essential" manufacturing areas.

A lot of brands already do this. Omega for example just introduced 2 new colors for it´s Aqua Terra line... Also I think tat Rolex already know what they are going to introduce more a less for the next 5 years...

[Simon_jrees]

Originally Posted by mgsooner

All we can do is speculate, but I can definitely see brands postponing the announcement of new releases until this situation is (somewhat) under control. The optics of rolling out the red carpet to announce new luxury watches while the world is suffering from a global pandemic would be...not great

What he said.

[Calatrava r]

Originally Posted by mgsooner

All we can do is speculate, but I can definitely see brands postponing the announcement of new releases until this situation is (somewhat) under control. The optics of rolling out the red carpet to announce new luxury watches while the world is suffering from a global pandemic would be...not great

Consumer goods, whether luxurious or not, should not ever create bad optics about anything when they are announced. I suspect they will announce at about the time the fair was to start for consistency which is a hallmark of Rolex.

[Dougiebaby]

Originally Posted by mgsooner

All we can do is speculate, but I can definitely see brands postponing the announcement of new releases until this situation is (somewhat) under control. The optics of rolling out the red carpet to announce new luxury watches while the world is suffering from a global pandemic would be...not great

I am not diminishing the “potential threat” of Coronavirus but let’s put things into perspective vs. hype. Yes, Coronavirus feels a bit like Rolex hype to me.

While it could be Armageddon ... I doubt it. I believe the numbers are approximately 3,000 deaths from Coronavirus now. Look at these CDC figures from their website for “the regular flu” in the US (not the world but just the US):





The markets are over reacting at this point in my opinion.



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[GradyPhilpott]

Originally Posted by Dougiebaby

I am not diminishing the “potential threat” of Coronavirus but let’s put things into perspective vs. hype. Yes, Coronavirus feels a bit like Rolex hype to me.

While it could be Armageddon ... I doubt it. I believe the numbers are approximately 3,000 deaths from Coronavirus now. Look at these CDC figures from their website for “the regular flu” in the US (not the world but just the US):

The markets are over reacting at this point in my opinion.

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The problem with coronavirus vs. the flu is that it is an unknown, there is no vaccine, and asymptomatic people can spread the virus.

I don't think that throwing all caution to the wind is advisable because more people die of the flu.

The issue is not where the infection and mortality rates are now, but rather, what they could become, given the lack of a vaccine and herd immunity.

[vivicorsi]

Originally Posted by GradyPhilpott

The problem with coronavirus vs. the flu is that it is an unknown, there is no vaccine, and asymptomatic people can spread the virus.

I don't think that throwing all caution to the wind is advisable because more people die of the flu.

The issue is not where the infection and mortality rates are now, but rather, what they could become, given the lack of a vaccine and herd immunity.

Not more dangerous than any other flu. If you listen to experts , it is already too late to stop it from spreading. 50-70 % will get the virus if living in a contaminated area, like myself. Honestly I am much more afraid of the Hysterie that is created than the actual virus. Mortality is the same as for any real flu. Most people don’t even realize they have it.

[GradyPhilpott]

Originally Posted by vivicorsi

Not more dangerous than any other flu. If you listen to experts , it is already too late to stop it from spreading. 50-70 % will get the virus if living in a contaminated area, like myself. Honestly I am much more afraid of the Hysterie that is created than the actual virus. Mortality is the same as for any real flu. Most people don’t even realize they have it.

Citations, please.

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[djgallo]

Originally Posted by vivicorsi

Not more dangerous than any other flu. If you listen to experts , it is already too late to stop it from spreading. 50-70 % will get the virus if living in a contaminated area, like myself. Honestly I am much more afraid of the Hysterie that is created than the actual virus. Mortality is the same as for any real flu. Most people don’t even realize they have it.

Incorrect. So far this new virus is much more deadly than the flu.

See article from Scientific American https://www.scientificamerican.com/a...-with-the-flu/

DEATH RATE
So far this flu season, about 0.05% of people who caught the flu have died from the virus in the U.S., according to CDC data.
The death rate for 2019-nCoV is still unclear, but it appears to be higher than that of the flu. Throughout the outbreak, the death rate for 2019-nCoV has been about 2%. Still, officials note that in the beginning of an outbreak, the initial cases that are identified “skew to the severe,” which may make the mortality rate seem higher than it is, Alex Azar, U.S. secretary of the Health and Human Services, said during a news briefing on Jan. 28. The mortality rate may drop as more mild cases are identified, Azar said.

[Dougiebaby]

Originally Posted by GradyPhilpott

The problem with coronavirus vs. the flu is that it is an unknown, there is no vaccine, and asymptomatic people can spread the virus.

I don't think that throwing all caution to the wind is advisable because more people die of the flu.

The issue is not where the infection and mortality rates are now, but rather, what they could become, given the lack of a vaccine and herd immunity.

I agree, that is why I started by saying, “...I am not diminishing...”

Having said that, I do think the world on lockdown, stock market losing $3.6 trillion, etc. is hysteria and over reacting. Nothing catastrophic has actually happened (yet). It is all over reaction at this point.

Now, would I love for this overreaction to cause a panic to grey market/flippers and reduce pricing of Rolexes? Heck yeah!


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[Explorer2Guy]

Originally Posted by Dougiebaby

I am not diminishing the “potential threat” of Coronavirus but let’s put things into perspective vs. hype. Yes, Coronavirus feels a bit like Rolex hype to me.

While it could be Armageddon ... I doubt it. I believe the numbers are approximately 3,000 deaths from Coronavirus now. Look at these CDC figures from their website for “the regular flu” in the US (not the world but just the US):





The markets are over reacting at this point in my opinion.



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Still standing by this now that 50,000 Americans have died from COVID 19 within 60 days or is your spin now that COVID 19 wasn’t the actual cause of the 50,000 deaths in 60 days, just a contributing factor?

[Dougiebaby]

Originally Posted by Explorer2Guy

Still standing by this now that 50,000 Americans have died from COVID 19 within 60 days or is your spin now that COVID 19 wasn’t the actual cause of the 50,000 deaths in 60 days, just a contributing factor?

COVID19 is definitely not hype and very real. I believe that was February when I posted that and the world has changed very dramatically since then. Your highlight is 20/20

But luckily, COVID19 has not turned into the killer some predicted.


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[carl12]

Originally Posted by mgsooner

All we can do is speculate, but I can definitely see brands postponing the announcement of new releases until this situation is (somewhat) under control. The optics of rolling out the red carpet to announce new luxury watches while the world is suffering from a global pandemic would be...not great

Definitely right.

[Mike B]

Who cares no one will be able to get them for a few years anyway lol

[schoolboy]

Originally Posted by Mike B

Who cares no one will be able to get them for a few years anyway lol

True


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[jlovda]

Originally Posted by Mike B

Who cares no one will be able to get them for a few years anyway lol

I'm sure there are a few whales here that want to know. LOL

[beshannon]

Originally Posted by venron

Will they wait until January 2021, release on the previously planned Baselworld date or release them sooner. This is a first for modern-day Rolex! Thoughts?

Whenever they like.

Do announcements really matter when there is no stock to buy?

[MTdweller]

Originally Posted by beshannon

Whenever they like.

Do announcements really matter when there is no stock to buy?

Truth!

[padi56]

Depends what you mean by new models over the past 20 odd years its been mainly cosmetically changed old one.The real totally new models you could count on one hand, if and a big if they do release totally new watches, expect it will be 6-9 months before we see them at ADs for sale.

[schoolboy]

Originally Posted by padi56

Depends what you mean by new models over the past 20 odd years its been mainly cosmetically changed old one.The real totally new models you could count on one hand, if and a big if they do release totally new watches, expect it will be 6-9 months before we see them at ADs for sale.

True


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[dmb359]

There's a lot of stock to buy, just a lot more buyers than that number because of the current market and people trying to make a buck.

[airchitect]

I think this could be the final nail in Baselworld’s coffin. If Rolex and Patek tinker with digital rollouts this year, and like the results, the show may be over.

[brucethemanlee]

Originally Posted by airchitect

I think this could be the final nail in Baselworld’s coffin. If Rolex and Patek tinker with digital rollouts this year, and like the results, the show may be over.

agreed. Basel was on its last breathe.... but still had Rolex and PP as anchors to the show.

if Rolex and PP can do a digital rollout with same or even better results than Basel (and more importantly based on their timeline / guidelines and meetups) than Basel is dead in water

Because the watch blogs / reviewers / twitter people will be watching Rolex and PP like a hawk on their websites / instagrams / FB /twitter / or other social media... once something comes out it is going to spread like wildfire and everyone will know in less than 24hrs. And will have same impact to most of the public - because unless you're big watch media or big AD buyer - you're not going to get to handle the new watches anyways and would have stared at them through the Rolex display at Basel

[beshannon]

https://www.rolexforums.com/showthread.php?t=727895

[mykii]

I don't think Rolex even know what they're doing right now, but I know a statement will be made when they do know. Basel is just a fair to coincide with the releases at the end of the day, so it wouldn't surprise me if they are announced online still and then shown in Jan 2021.

[DJ39]

Postponing until January when winter is in full effect again means the virus could resurface forcing Basel to be postponed again, no one knows


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