Waiting queue at Swatch X Omega store

[khalifam]

Does anyone know what the current queue situation is?

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[planemad]

https://www.facebook.com/photo/?fbid...05046949732661

[shammad10]

Originally Posted by planemad

https://www.facebook.com/photo/?fbid...05046949732661

Says photo not available. Got another link or sacreenshot?

[monsieur_z]

People are camping 3 hours before the opening, in one of the two stores selling the watches in Singapore.

I was planning to go have look this morning, but I guess I will pass.

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[Old Expat Beast]

People have been queuing overnight in Hong Kong, outdoors, in the rain. Not surprising though. Seems to be like this all over SE Asia, too.

[macrowatch]

Originally Posted by Old Expat Beast

People have been queuing overnight in Hong Kong, outdoors, in the rain. Not surprising though. Seems to be like this all over SE Asia, too.

It’s really interesting to see the PR strategy unfold.

Also found it interesting SE Asia dominating Google search trends for this watch. With HK #1, but all the usual suspects like Taipei, SG etc all top 10.

[Old Expat Beast]

Originally Posted by macrowatch

It’s really interesting to see the PR strategy unfold.

Also found it interesting SE Asia dominating Google search trends for this watch. With HK #1, but all the usual suspects like Taipei, SG etc all top 10.

For many, this is about the most exciting thing to happen in HK for a couple of years, sadly.

[HMHM]

I’m betting my last penny that a lot of these people will list it up for sale in a week to two for 2x MSRP. This is gonna be the greatest pump and dump of the Swiss watch industry

[johnwigan]

Originally Posted by HMHM

I’m betting my last penny that a lot of these people will list it up for sale in a week to two for 2x MSRP. This is gonna be the greatest pump and dump of the Swiss watch industry

Yes, they view it as a side hustle. Anything, that they can double their money on. Sadly, companies seem to see it as good marketing. But terrible for customers.

These swatches could have been launched at every store and online. But that wouldn't create the buzz. I was going to get one but I am tired of this nonsense. Put me off buying a real speedmaster heselite to be honest. I want a nice experience. Modern marketing seems to be the opposite.

"Treat 'em mean keep 'em keen" might sum it up.

I think I am getting too old...

[francoamerican]

Originally Posted by johnwigan

Yes, they view it as a side hustle. Anything, that they can double their money on. Sadly, companies seem to see it as good marketing. But terrible for customers.

These "watches " could have been launched at every store and online. But that wouldn't create the buzz. I was going to get one but I am tired of this nonsense. Put me off buying a real speedmaster heselite to be honest. I want a nice experience. Modern marketing seems to be the opposite.

"Treat 'em mean keep 'em keen" might sum it up.

I think I am getting too old...

Wait I'm not following ... are you talking about aquanauts, or submariner, or the snoopy?

[BlondesNwatches]

Haha, everyone looking to make a quick sale next week! Guess a lot of people have plenty of time on their hands to get one to try to resell.

[GB-man]

It is what it is I guess.

[LVx2]

It's a 270$ Omega Speedmaster, I see the appeal.

[Reelandy]

Toronto store has 100+ people outside the mall as at 9pm. Good times.

Definitely waiting for these to be sold online on the Swatch website


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[JonaG]

I had the thought to head over to Shibuya, Tokyo this morning. A rare night out last night put an end to that idea. I’d imagine the Shibuya store is mental right now.

[amanbra]

seems like there were some embarrassing scenes in Aus... hope the rest of the world do better... we did have fights over toilet paper so i guess no one should be surprised...

[swatty]

Crazy, there is already one listed on eBay here at $2300.00

[monsieur_z]

This is hilarious There has been a mini-riot when a SA declared all the watches are sold out. People complained they let hundreds queue for hours, while the store knew they only had much more limited stocks. PR stunt turning sour?

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[Lol-x]

Generally you get what you pay for.

I can understand the attraction to the general population given the price tag.

Its brilliant marketing, 11 colourful variations with a solar system theme.

I haven't seen the movement, I'm guessing its quartz, so it is a Swatch with an Omega branding.

[PeepingTime]

Flipping is the only reason to wait in that line

[alllexandru]

[Lol-x]

These watches are not limited edition....they will make millions...

Omega raising its horological status to the likes of Casio

[alllexandru]

Originally Posted by Lol-x

These watches are not limited edition....they will make millions...

Exactly this.
In one month everyone will have one (nice move Omega/Swatch )

[TimeAZ]

Originally Posted by Lol-x

These watches are not limited edition....they will make millions...

Omega raising its horological status to the likes of Casio

Bingo! Hahah

These lines are unreal. And here I am skipping the gas lines at Costco because they are too long, would rather just pay an extra $15 and spare myself the 30 minute wait.

[Heady Topper]

I like the concept of the release. Not liking the manufactured hype around it:

- Two per person with roughly 150 per store
- Invite all watch media to private event
- Acts surprised at interest
- Drops limit to one

Yeah, okay

[TimeAZ]

Imagine waiting in this line and then being told all your top choices were sold out, but never fear you're in luck -- if you'd like you can have the Venus

[Fleetlord]

I have to give Swatch Group credit....they finally got the memo on building hype.

It's pretty easy actually, just takes some out of the box thinking and some "guts" to execute it. That being taking their iconic Speedy reference and allowing SWATCH to make a "cheap" version of it. That must have been a very unsettling thought....

BUT

It's exactly what works to get the hype train going....and hype is SOOOOO IMPORTANT to brands now. Like it or not, it just is.

Keys to success.

1) Low Key Retail. Great price that will allow for the perception of "value" when secondary market pricing blows that up...like "Supreme" or other HYPE wear.

2) Limited distribution...at least initially. Not limited editions, but limit WHERE they are available...only Swatch stores..but not all Swatch stores...etc etc

3) Social Media blitz. Drives FOMO. Many cannot be left out on this, whether to make a few bucks or to be "cool".

So, overall it's a great move by SWATCH group. Question is, what will they do with it next?

[sski]

Originally Posted by Fleetlord

I have to give Swatch Group credit....they finally got the memo on building hype.

It's pretty easy actually, just takes some out of the box thinking and some "guts" to execute it. That being taking their iconic Speedy reference and allowing SWATCH to make a "cheap" version of it. That must have been a very unsettling thought....

BUT

It's exactly what works to get the hype train going....and hype is SOOOOO IMPORTANT to brands now. Like it or not, it just is.

Keys to success.

1) Low Key Retail. Great price that will allow for the perception of "value" when secondary market pricing blows that up...like "Supreme" or other HYPE wear.

2) Limited distribution...at least initially. Not limited editions, but limit WHERE they are available...only Swatch stores..but not all Swatch stores...etc etc

3) Social Media blitz. Drives FOMO. Many cannot be left out on this, whether to make a few bucks or to be "cool".

So, overall it's a great move by SWATCH group. Question is, what will they do with it next?

Always enjoyed reading your takes on brand management....with this move do u think Omega have gone from being the luxury Rolex competitor to being an overpriced Longines/Oris/Tissot competitor?

I feel they've damaged their brand and handed a win to Rolex/Tudor without even realizing. Tudor now is positioned well above Omega.

This move will have long term consequences to Omega- it will turn off collectors for one.

[Wahlberg]

Originally Posted by sski

Always enjoyed reading your takes on brand management....with this move do u think Omega have gone from being the luxury Rolex competitor to being an overpriced Longines/Oris/Tissot competitor?

I find Omega overpriced nowadays for what they offer, most popular watches are overpriced by 2-3k USD minimum (Speedmaster, the new CK859 model, Seamaster, ...).

A speedmaster for 6-6.5k usd is a joke, it's a 4k watch. But everyone wants to ride the wave (or next one) that Rolex and others are able to ride so their prices followed.

[C0d]

Originally Posted by Wahlberg

I find Omega overpriced nowadays for what they offer, most popular watches are overpriced by 2-3k USD minimum (Speedmaster, the new CK859 model, Seamaster, ...).

A speedmaster for 6-6.5k usd is a joke, it's a 4k watch. But everyone wants to ride the wave (or next one) that Rolex and others are able to ride so their prices followed.

You sound very hurt.