Rolex = Mercedes

[ahlee00023]

I think most will agree that Rolex is the Mercedes Benz of watches, or vice versa. Brand recognition, global appeal, and fairly easy accessibility are very similar. They are what people call "Mainstream Luxury". But what about other watch brands? Is Omega a BMW because it tries but can never get the same level as Rolex/MB. Is AP a Porsche since their designs are so unique and instantly recognizeble? PP = Aston Martin? Just for fun... Give me your thoughts. Btw.. Grand Seiko is definitely a Lexus.. so obvious there. But what about IWC, VC, A Lange, Cartier?

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[schoolboy]

I always thought that Rolex is comparable to Porsche.

I think I’ve read somewhere that the 911 is as recognizable as a submariner, and the design of either hasn’t changed much

Interesting thread, I’m excited to hear from others


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[Steerpike999]

Originally Posted by schoolboy

I always thought that Rolex is comparable to Porsche.

I think I’ve read somewhere that the 911 is as recognizable as a submariner, and the design of either hasn’t changed much

I was at a Rolex event organised by my AD last year and the regional Rolex GM actually made this comparison, likening Rolex to Porsche for the fact that the shape and recognisable attributes of the brand evolve over time and are instantly recognisable regardless if they are current or 50 years old.

[schoolboy]

Originally Posted by Steerpike999

I was at a Rolex event organised by my AD last year and the regional Rolex GM actually made this comparison, likening Rolex to Porsche for the fact that the shape and recognisable attributes of the brand evolve over time and are instantly recognisable regardless if they are current or 50 years old.

There you go :)

Something like that


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[samson66]

Originally Posted by schoolboy

I always thought that Rolex is comparable to Porsche.

I think I’ve read somewhere that the 911 is as recognizable as a submariner, and the design of either hasn’t changed much

Interesting thread, I’m excited to hear from others


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I used to think this too until Porsche started producing glorified minivans and stamped Porsche on the back. A once proud company....

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[genkifd]

imo its very hard to merry up car companies with watch companies.

to me rolex closest car company would be porsche.

[j-watch]

Originally Posted by samson66

I used to think this too until Porsche started producing glorified minivans and stamped Porsche on the back. A once proud company....

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But that "once proud company" would be bankrupt today if it weren't for those "glorified minivans". Just sayin!!!

[Mystro]

Originally Posted by samson66

I used to think this too until Porsche started producing glorified minivans and stamped Porsche on the back. A once proud company....

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Every company has to have a SUV. Rolls, Bentley, Lamborghini, etc.. Porsche was just ahead of the game and that still doesn't change the unbroken 911 line is still and always the Hallmark of the brand. Who cares what entry level vehicles pays the bills as long as the history of the 911 is still unwavered in all its many forms. Even the entry Boxster and Cayman have a GTS line that is now far from entry level.

[samson66]

Originally Posted by Mystro

Every company has to have a SUV. Rolls, Bentley, Lamborghini, etc.. Porsche was just ahead of the game and that still doesn't change the unbroken 911 line is still and always the Hallmark of the brand. Who cares what entry level vehicles pays the bills as long as the history of the 911 is still unwavered in all its many forms. Even the entry Boxster and Cayman have a GTS line that is now far from entry level.

The Porsche 911 is one of my favorite vehicles of all time. I have loved it since I was a kid.

I don't even have a huge problem with them producing SUV's, but dammit if it's going to have the word "Porsche" on the back of it, it better be a serious performance machine.

For them to produce a ~250hp Macan (roughly the same performance specs as my wife's Toyota Highlander) is just embarrassing for a company that has forever been known as one of the greatest sports car manufacturers of all time. The Macan is basically a Porsche CR-V, and the base Cayenne is just a Porsche Explorer. They should have only produced SUV's with high performance (and high pricetags) and not offered it in this economy models.

They are destroying the brand with this money grab. How would we feel if Rolex offered a Submariner-lite or whatever that sold for $1,000. I'm sure they would sell a gazillion of them but the rest of us in the Rolex "premium" models wouldn't feel too great about it and might look at another watch company the next time around.

Like Rolex, Porsche is not supposed to be common, it's supposed to be extremely expensive, it's supposed to feel at least a little exclusive, it's part of the brand cashet in my opinion. Porsche is going the Omega route and trying to be everything to everyone, and as a longtime lover of their vehicles it's hard for me to watch...

[DP63]

Originally Posted by samson66

The Porsche 911 is one of my favorite vehicles of all time. I have loved it since I was a kid.

I don't even have a huge problem with them producing SUV's, but dammit if it's going to have the word "Porsche" on the back of it, it better be a serious performance machine.

For them to produce a ~250hp Macan (roughly the same performance specs as my wife's Toyota Highlander) is just embarrassing for a company that has forever been known as one of the greatest sports car manufacturers of all time. The Macan is basically a Porsche CR-V, and the base Cayenne is just a Porsche Explorer. They should have only produced SUV's with high performance (and high pricetags) and not offered it in this economy models.

They are destroying the brand with this money grab. How would we feel if Rolex offered a Submariner-lite or whatever that sold for $1,000. I'm sure they would sell a gazillion of them but the rest of us in the Rolex "premium" models wouldn't feel too great about it and might look at another watch company the next time around.

Like Rolex, Porsche is not supposed to be common, it's supposed to be extremely expensive, it's supposed to feel at least a little exclusive, it's part of the brand cashet in my opinion. Porsche is going the Omega route and trying to be everything to everyone, and as a longtime lover of their vehicles it's hard for me to watch...

It took me 40yrs to get the car of my dreams, 911 C2S (I couldnt afford the 79 911E of my dreams), and I have to admit, if the Boxster (986) and the original Cayenne never existed, neither would my 997 C2S. Porsche had to produce these vehicles to allow them to continue as a company, the air cooled 911's were simply being regulated out of future production by the peoples republic of Californification emmisons laws and the EU with its never ending reams of regs, all at the same time as the company were experiencing huge financial difficulties. They had zero choice but to be part of VAG and to produce what I like to call "loss leader models" or they would have all but disappeared, with the exception of models like the 918, and been in the same catagory as the Bugatti (also VAG), for example .... making cars that were a loss to produce and sell to billionaires, just to keep the marque alive.

Supercars have moved on in huge leaps and bounds, we now have hypercars and autoexotica, all of which have pushed Porsche in to the sportscar category unfortunately. How many times have you read reviews that call it the luxury sportscar you can drive every day? Hell, you just have to look at the sheer size of the new 911 to realise its far from the car it used to be .... evolution or not.

As much as it pains me .... I accept that Nissan GTR's, Mitsubishi Lancers, Subari Impretsa's, some BMW's, Merc's and Audi's, ALL show all but the GT and RS cars within the 911 camp a clean set of heels these days .... it is what it is, but I'd still rather climb in to my 8 yr old 911 than a brand new one of any of the aforementioned, any day of the week, so I'm glad the Macan and Cayenne, Panamera etc exist to keep the books in the black so I can put my revs in the red.

[schoolboy]

Originally Posted by samson66

I used to think this too until Porsche started producing glorified minivans and stamped Porsche on the back. A once proud company....

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Lol


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[mistercoach32]

Panerai = Cadillac or Lincoln. Take your pick. Looks nice, but real tough to sell and you’ll take it in the shorts when you finally do.

[Noah860]

Originally Posted by mistercoach32

Panerai = Cadillac or Lincoln. Take your pick. Looks nice, but real tough to sell and you’ll take it in the shorts when you finally do.

Are you alright??!!!! Panerai = Cadillac?!

I’ll supply you with a list that qualifies, and when you pull your head from your rear end you can pick!

- Aston Martin
- Lotus
- Audi
- A. Romeo
- Tesla

But he’ll, to compare an iconicly designed, luxury watch, to a caddy or Lincoln ? You should be suspended from you GMT for a week!!!!

[mistercoach32]

Originally Posted by Noah860

Are you alright??!!!! Panerai = Cadillac?!

I’ll supply you with a list that qualifies, and when you pull your head from your rear end you can pick!

- Aston Martin
- Lotus
- Audi
- A. Romeo
- Tesla

But he’ll, to compare an iconicly designed, luxury watch, to a caddy or Lincoln ? You should be suspended from you GMT for a week!!!!

Have you ever owned one? I have. Paid $8,600 for the watch and it ran like garbage. Loved the look, but not the engine doesn't match the aesthetics. Try selling one also. I had one TRF trusted seller interested in it in two months of trying to sell it and three from TRF, three from WUS, and two reputable dealers in Chicago (Burdeens and Razny) with "zero interest in any Panerai" because they can't sell them." You're comparing Panerai to Aston Martin and Audi. That's downright laughable. I drive an A8 and trust me when I tell you that Panerai is no Audi or Austin Martin.

[DasKptl]

Originally Posted by mistercoach32

Panerai = Cadillac or Lincoln. Take your pick. Looks nice, but real tough to sell and you’ll take it in the shorts when you finally do.

Originally Posted by Noah860

Are you alright??!!!! Panerai = Cadillac?!

I’ll supply you with a list that qualifies, and when you pull your head from your rear end you can pick!

- Aston Martin
- Lotus
- Audi
- A. Romeo
- Tesla

But he’ll, to compare an iconicly designed, luxury watch, to a caddy or Lincoln ? You should be suspended from you GMT for a week!!!!

Originally Posted by mistercoach32

Have you ever owned one? I have. Paid $8,600 for the watch and it ran like garbage. Loved the look, but not the engine doesn't match the aesthetics. Try selling one also. I had one TRF trusted seller interested in it in two months of trying to sell it and three from TRF, three from WUS, and four reputable dealers in Chicago (Burdeens, etc) with "zero interest in any Panerai" because they can't sell them. You're comparing Panerai to Aston Martin and Audi. That's downright laughable. I drive an A8 and trust me when I tell you that Panerai is no Audi or Austin Martin.

Nah, Panerai is Maserati:

(1) They both are Italian;
(2) Cool design;
(2) Questionable engineering and reliability;
(3) Resale values suck.

[mistercoach32]

Originally Posted by DasKptl

Nah, Panerai is Maserati:

(1) They both are Italian;
(2) Cool design;
(2) Questionable engineering and reliability;
(3) Resale values suck.

Excellent, excellent comp. My wife wanted a Maserati so bad. She just about crapped when I showed her how cheap used Maserati's are because they're garbage.

[exador]

Mercedes is an apt car analog to Rolex. Apart from the obvious quality/prestige factors, they produce around 2.1M vehicles per year.

Porsche is too small - they only produce around 250K vehicles.

[DP63]

Originally Posted by DasKptl

Nah, Panerai is Maserati:

(1) They both are Italian;
(2) Cool design;
(2) Questionable engineering and reliability;
(3) Resale values suck.

Bingo.

As someone who has recently sold a PAM, I can vouch for all of the above.

Probably the noisiest automatic self winding watch I have ever owned, sounded rough as though it needed lubrication, but was assured that it was fine by the dealer when put in to be checked. In comparison, all of my Rolex have never sounded like the rotor was ran on the cheapest bearing in creation. My PAM also gained 3 to 5 minutes a week, even after adjustment of their inhouse 9000 series movement.

As for resale .... I lost a chunk of change with that watch, never again.

Apart form the Italian side of the comparison, I'd call the PAM a Range Rover.

Big, chunky, very impressive to friends and family that you have one, high initial purchase price that drops in value around 60% within 3 years which coincides with the rough mechanic's being brought to light as you pay through the nose to have it fixed.

[robain]

imo:
Rolex = Porsche
Patek = Rolls Royce
Rm = Bugatti
Ap = Ferrari
Omega = Audi
Iwc = Lexus

[Patton250]

Definitely Rolex and Mercedes or BMW.

[mistercoach32]

Originally Posted by Noah860

Are you alright??!!!! Panerai = Cadillac?!

I’ll supply you with a list that qualifies, and when you pull your head from your rear end you can pick!

- Aston Martin
- Lotus
- Audi
- A. Romeo
- Tesla

But he’ll, to compare an iconicly designed, luxury watch, to a caddy or Lincoln ? You should be suspended from you GMT for a week!!!!

I chose Cadillac and Lincoln because they bill themselves as luxury and they're far, far from it. That was kinda my point. If any of the five makes you chose lose 60% of their value the second you drive them off the lot, I would have picked one of them.....but they don't. Pour your money into Panerai. Be my guest.

[jeffnnj]

I think performance & quality wise BMW is a far superior car to Mercedes.

[Number3]

Originally Posted by jeffnnj

I think performance & quality wise BMW is a far superior car to Mercedes.

Have to agree with this and I’ve had a few of both.

[superstarmar]

Originally Posted by jeffnnj

I think performance & quality wise BMW is a far superior car to Mercedes.

Not sure about that...
My personal experience has been the exact opposite.

[yhzdude]

Originally Posted by superstarmar

Not sure about that...
My personal experience has been the exact opposite.

i would agree...my neighbors buy BMW and sell them because they keep having problems..i like my Benz...fits like a glove, and beautiful to drive especially in sport mode.

[huncho]

AP = lamborghini - flashy unorthodox designs
rolex = porsche - durable/iconic design
PP = ferrari?

[NYG1121]

Originally Posted by huncho

AP = lamborghini - flashy unorthodox designs
rolex = porsche - durable/iconic design
PP = ferrari?

I like this

[WJGESQ]

Originally Posted by NYG1121

I like this

AP would be a Lotus at best.

[schoolboy]

Originally Posted by huncho

AP = lamborghini - flashy unorthodox designs
rolex = porsche - durable/iconic design
PP = ferrari?

What about Vacheron Constantin?


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[Seaward]

Originally Posted by schoolboy

What about Vacheron Constantin?


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They’re kind of like Pagani, solid history, not mainstream but definitely well respected.