GS Marketing - Food for thought

[Old Expat Beast]

Originally Posted by sinkholeninja

Japan is their home turf, it'd be worrying if they didn't do well locally. Other than a few upcoming micro brands, isn't GS the only option Japanese have when it comes to locally-manufactured high-quality/luxury time pieces?

Japanese luxury consumers can also buy every Swiss brand, too...they're all available alongside GS. The used Rolex and Omega market there is also huge. But my point was that they're doing very well with domestic sales, and don't need to rebrand in the hope that it might appeal to certain Western consumers. GS sells a lot of watches in Japan, and didn't even bother selling overseas till 2010.