New Watches of switzerland (UK) rules for Rolex

[MikePRT]

Just wanted to share some “rules” which Watches of switzerland are implementing to try and ensure the spread of watches around their customers is fair. Was advised of these new rules following a catch-up with my sales assistant yesterday to register my interest for a green OP41. Coincidentally Paul Thorpe has done a video on the same rules.

1) register of interest for models now only possible for existing clients. People with no purchase history will not be able to register their interest for any model
2) only 2 Rolex sales are permitted to a customer in a 12 month period
3) out of that two only 1 sports model is permitted.

I do think this is going to have a real impact and spread the distribution of watches to a wider customer base. My AD showed my a list of 5-6 hit watches that he literally is struggling to sell to people in his client list as the new rules knock a lot of people out of consideration. Talking about blue sky dweller, Batman, subs, 2 tone explorer 1 (well, not surprised that is a struggle). Obviously I tried to buy the blue sky but was told I need my register of interest approved by head office which would take a few months and by which time the blue sky would be gone.


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