Disappointment over annual new releases?

[Octagon Guy]

Topic inspired by an article from Fratello Watches (https://www.fratellowatches.com/do-w...s-and-wonders/).

Most annual releases are focused on new dial/bezel colour, new material used and/or change in size on current models. Seldom do we see a total new design language.

I'm more intrigued by new product lines rather than tweaks to existing designs. Yes, a ceramic ROC is probably more enticing than a steel or gold counterpart. A John Mayer QP's dial is also more mesmerising than a standard QP but personally, minor changes like these gets boring after some time.

The release of CODE 11.59 in 2019 is very refreshing. Response to the new design language might sway either way but we can't deny the fact that it creates much more discussion in the market and stirs interests in an otherwise boring anticipation of what's new.

I'm so looking forward to a total new release by AP or other brands. Or at least a major change in complications such as the release of Starwheel compared to minor tweaks to the 3 hand/chronograph CODEs but guess that only happens once in a blue moon.