Bezel Won't Turn - Any Advice?

[briansshin]

Hi All,

I recently purchased a Rolex from a regular jewelry store and the bezel was working. All of a sudden, sometime during the time I purchased it and now, the bezel won't move. Actually, it will still turn but it takes a LOT of force, and I do not wish to turn it any longer in order to avoid any further damages.

What are my options? Should I take it to an authorized dealer? Send it to Rolex? Send it to "rikki"? or should I just take it into any jewelry store? Please let me know! Thanks.

In addition, how much am I expecting to spend to fix it? Any comments/thoughts would help at this point. Thank you!

Brian