Did this happen to you?

[myopiccoog]

Originally Posted by SteelerFan65

Quite true and well said. Just look at price and demand for some of their newer models like the 5170J, 5270G and 5960P--prices have fallen substantially and many dealers can't give them away! There is no question that Patek is king as I said above. There is also no question for appetite and strength of retired more sought after watches. At the end of the day though no single brand has a corner on all segments of the market!! There are different watches and styles out there for everyone.

Ken is dead on. What Patek does well is understand the market and what they want their product to represent in the market. For example, Patek has changed the strategy on the three pieces Ken mentions above. The 5170J is discontinued and will come out in another metal and production will be cut in half. The 5270G is now discontinued with only about 100-120 pieces ever made. They have also cut production back 80% on the 5960P to even out the supply and demand in balance. They flooded the market with that watch and know it. Patek is also increasing prices in Europe to kill the currency gap issue. They are also seriously considering only going with a precious metal strategy and elimination SS. They are debating if SS watches are a part of what Patek is and wants to be. I not sure they want to compete anymore with the likes of Rolex on SS model watches.

Bottom line... They care about the perception and value of their product. The aggressively manage the brand and customer vale. That is why they are Patek. For example, prices on the moder line were back up at the Miami show two weeks ago for the first time in over a year.

Lange is a great piece too but most sell at 50%+ back all the time. Most dealer cant carry their watch for two reasons. 1) lack of profit 2)ability to get product. Great watches!