Govberg asking US$37.5k for LNIB Blue 5711. What is going on?!

[RussW]

A very interesting interview with Thierry Stern on Timezone. One interesting comment was this:

Thierry Stern: The 7-8 year cycle is not a rule, instead we try to get a sense of the market. And the evolution for the client is different. Now people like to buy watches all the time. Watches like the Nautilus are iconic watches, they like that. I am not sure whether, if I stop producing the Nautilus, people will like that. Sometimes I ask myself: Should I stop producing the Nautilus? Because if we made a lot of them, this will also be dangerous. Should we apply the rule of the 7 year cycle? No, we have to follow the trend of our time but also apply limits. The 7 year cycle is a good guide. We can always make something new. We can rethink the dial or the movement. We can't rethink the design. That's impossible - but we can do something similar. One day the Nautilus will be stopped, I will have to make that decision. It could be a disaster for our clients, but we would have made enough Nautilus and we will introduce something better.

Prices for the Nautilus will be even more crazy when that day comes!