Rolex giving up SS sport watch market to other manufactures such as Omega,...?

[oldman2005]

The other day, I dropped by my favourite AD just to chitchat a bit and collect some Rolex magazines, of course as usual the AD had nothing in SS sport. An asian couple walked in and I overheard them asking for a SS Submariner and I was not surprised that they walked out empty handed. We shopped around and later on dropped by a huge watch retailer in the same mall that carries everything from Patek, JLC, to Omega and other brands. We walked to the Omega display and met the same couple at the Rolex AD, they were in process of purchasing a new Omega Seamaster 300.

The lower priced stainless steel sport watch market competition is fierce with so many brands, do you think that Rolex is giving up this market segment and move to higher priced higher profit margin of DJ/TT/PM and leaving this stainless steel market for others to feed on?

Many even think the new Omega Seamaster is a better watch than the Submariner:

https://www.youtube.com/watch?v=A9vhi5-dZSQ