Why do you think the high dollar prices are showing on Rolex website now?

[Akacoke]

Rolex official website didn't use to show high dollar prices somelowl $60k to$70k plus watches just shows inquiry or something. Now prices are listed. Why do you think Rolex decided to do it this way all of sudden?

[SolanaWatches]

To weed out the riff raff?

[skipstar]

I’m not sure but I like it.

[D_Rolex]

It’s a great idea. I would think to be more transparent and to help reduce enquiries to the ADs… they already have enough enquiries as it is. lol.


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[Carguy87]

Originally Posted by skipstar

I’m not sure but I like it.

This! I like being able to price things out to have an idea how deep the water is. I understand having the “please inquire” message for pieces that are extremely expensive, but not showing the price of a $60k(ish) watch online always seemed a little silly to me.

[lawyerdude]

It could be that in those days when you inquired it would have been possible to sell the inquirer the watch. Now, they would inquire and then have to be told to wait forever. No need to drive store contact.

[Jb1264]

£40,000 was the threshold in the UK
I think this is a prelude to getting rid of physical catalogues
Hope I’m wrong

[Krash]

I must have never looked at the "higher dollar" watches because I never knew.

[brandrea]

Omega doesn’t hold back:

https://www.omegawatches.com/watch-o...51353392199001

[Oystersteel92]

This has to be very recent, and I fully support it. Unless there is some reason the price wildly fluctuates, put it out there.

[dacd4134]

Another vote in support of this. I want to know before I get started if it's in my budget or not.

[prnceofpersia23]

No more "price on request".

Fun to finally see what some of these gem set pieces go for.

The biggest shock for me was the difference between a platinum DD40 with a fluted bezel and one with a diamond bezel. $50k(!) difference for the diamond bezel.

[ltmgeller]

It's about time

[cm13]

Nice catch. Was fun to look around. I wish they had the off catalogue stuff in there!

[the_Hunter]

Originally Posted by cm13

Nice catch. Was fun to look around. I wish they had the off catalogue stuff in there!

Then it wouldn't be off catalogue

[Mathematoxic]

Because no one is enquiring

[AEV]

This indeed nice move.
Hopefully other manufacturers will do the same.

[AEV]

Very nice move from the "Crown".
Hopefully other manufacturers will do the same.

[Robf52]

I had not noticed the policy change, but a good move I think. Good to know msrp.

[Robf52]

I had not noticed the policy change; a good move I think. Good to know msrp. Thanks for posting.

[mrh1797]

Great find! It was enjoyable to explore. I do wish they had some of the items not featured in the catalog!

[PPO]

With all the MSRP's published Rolex want to level the playing field and avoid customers being ripped even more by the AD's.

[K_Pasha]

Well done!

[PTCDAD]

I started perusing the Rolex website about a month ago & saw prices. Being a new owner & new to the Rolex website, I didn’t realize that was a new phenomenon.


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[cm13]

Originally Posted by the_Hunter

Then it wouldn't be off catalogue

Ha! Of course - should have re-worded to “make everything catalogue and show the price”

Would be interested to see those Daytona prices with the rubies or the fully iced out sky-dweller.

[7enderbender]

Originally Posted by prnceofpersia23

No more "price on request".

Fun to finally see what some of these gem set pieces go for.

The biggest shock for me was the difference between a platinum DD40 with a fluted bezel and one with a diamond bezel. $50k(!) difference for the diamond bezel.

I think they could charge extra for things not to have diamonds or gold and such.

[Rollieo]

Cool. Never knew retail price of platinum Daytona.

Funny how is almost $80k, compared to even the Le Mans at $51k.

“Historically, platinum has been more expensive than gold, but beginning in 2011, gold’s price started to surpass platinum’s. As of this writing in mid-May 2023, gold is trading at around $2000 per ounce while platinum is trading at closer to $1070, according to CME Group.”

Wonder why platinum Daytona is so much more expensive compared to gold.

[dba]

Originally Posted by Rollieo

Wonder why platinum Daytona is so much more expensive compared to gold.

It's my understanding that platinum is harder to work with than gold. But I could be wrong and it wouldn't be the first time.

[MRBolton]

Originally Posted by PPO

With all the MSRP's published Rolex want to level the playing field and avoid customers being ripped even more by the AD's.

Agreed on this. Some ADs try to charge more than retail, and if you don't know what retail is--how are you supposed to know you "overpaid?"

[Moondoggy]

About time not disclosing prices on any product is just dumb.