Price increases Rolex vs AP

[Saransh]

Hey guys i have a quite lovely collection of Rolex watches (daytona blro LV …) which i have acquired steadily.
Ive got most of my watches before the yearly price increases (lucky)
I have been eyeing an ap royal oak 37 for a good two years. But ive noticed the price stayed similar. (I could be wrong)
How come that rolex keeps increasing prices ?
And isnt it a bit sad for people waiting so long for their watches just to see that the prices keep increasing ?
I dont mean to say its a financial catastrophe for the people waiting but just out of principal. (So many flippers and greys are taking watches that would be loved by a person waiting for it.

[GB-man]

They raise the prices to keep pace with inflation and currency fluctuations. Some smaller independents will raise prices based on demand.

[Saransh]

Originally Posted by GB-man

They raise the prices to keep pace with inflation and currency fluctuations. Some smaller independents will raise prices based on demand.

I love Rolex (duh) but ive read they are a non profit company so what does that really mean ? What is the true goal of the Hans Wilsdorf foundation?

[acorn]

Take a look at where Vacheron Constantin have taken their prices over the last two years —- around 30% increase.

[Saransh]

Hmm never looked into vacheron that kind of increase sounds crazy.


Sent from my iPad using Tapatalk

[Kevin of Larchmont]

A bit sad that luxury watches keep getting more expensive? This is the very definition of a first world problem. I feel no sadness.

[acorn]

Originally Posted by Saransh

Hmm never looked into vacheron that kind of increase sounds crazy.


Sent from my iPad using Tapatalk

I had asked about a blue dial dual time overseas a couple years back, received a call offering me a black dial last month and refused. I hadn’t looked at their prices in the interim but was shocked at the tax in out the door today. At this point I doubt I’d even take the blue one, the price is actually outrageous.

[Benzsiam]

If you really look into price increase history, you will see that AP has a lot more price increase more than Rolex.

[~JJ]

AP has had several price increases the last couple years.

[Saransh]

Originally Posted by acorn

I had asked about a blue dial dual time overseas a couple years back, received a call offering me a black dial last month and refused. I hadn’t looked at their prices in the interim but was shocked at the tax in out the door today. At this point I doubt I’d even take the blue one, the price is actually outrageous.

Yes exactly i have had the same feeling with my rootbeer i bought it in 2023 but before the increase in price. Now its around 17k euros which i also find crazy because then id rather save up some and go to another house.
But then again the rootbeer was my Rolex grail and i have it now so maybe thats why im saying i wouldnt buy it for this price but still.

[Saransh]

Originally Posted by Kevin of Larchmont

A bit sad that luxury watches keep getting more expensive? This is the very definition of a first world problem. I feel no sadness.

By sad i meant for people that have to wait for 2 years just to see prices getting jacked up while there are flippers and greys that get them in few month. My max wait for the panda was 6 months but i have a good relation with my AD.
Everyone likes a good deal and waiting long and having to pay more just because you waited does not seem like a good deal.
Then again a not so good deal does not mean it shouldnt be taken.

[Ramathorn]

Originally Posted by acorn

Take a look at where Vacheron Constantin have taken their prices over the last two years —- around 30% increase.

That's greedy Richemont for you. They've done it to all their brands under their control.

[Saransh]

Originally Posted by Ramathorn

That's greedy Richemont for you. They've done it to all their brands under their control.

Wait they are owned by Richemont ? So not privately?
Okay so i did my search a bit i did not know a lange was also owned by them.
Thats crazy

[GrailTime]

They raise prices because they can.

They look at the grey market madness over the last few years and think, if someone will pay $20k for a steel GMT, then why cant we put up our prices.

[Ramathorn]

Originally Posted by Saransh

Wait they are owned by Richemont ? So not privately?
Okay so i did my search a bit i did not know a lange was also owned by them.
Thats crazy

Yes.. VC has been owned by Richemont since 1996. If you dig further, you'll discover they own many brands which typically don't perform well in the secondary market (no surprise). Their main goal is shareholder value.

Richemont discusses retail prices in their public quarterly earnings call. Most recently, they said they will hold prices steady given the lackluster outlook for the luxury goods market.


If you want to see insane price increases, look no further than JLC.

[Saransh]

Originally Posted by Ramathorn

Yes.. VC has been owned by Richemont since 1996. If you dig further, you'll discover they own many brands which typically don't perform well in the secondary market (no surprise). Their main goal is shareholder value.

Richemont discusses retail prices in their public quarterly earnings call. Most recently, they said they will hold prices steady given the lackluster outlook for the luxury goods market.


If you want to see insane price increases, look no further than JLC.

What about a lange then dont they sell above retail sometimes

[piratfisk]

Originally Posted by Ramathorn

Yes.. VC has been owned by Richemont since 1996. If you dig further, you'll discover they own many brands which typically don't perform well in the secondary market (no surprise). Their main goal is shareholder value.

Richemont discusses retail prices in their public quarterly earnings call. Most recently, they said they will hold prices steady given the lackluster outlook for the luxury goods market.


If you want to see insane price increases, look no further than JLC.

This is a great point. JLC, while being "the watchmakers' watch," hasn't really produced anything of substantial WOW in, what feels like, an eternity. Yet, their watches keep getting more & more expensive. I honestly don't know anyone who has walked into a JLC boutique & paid MSRP for a new watch.

[AK797]

Originally Posted by Saransh

I love Rolex (duh) but ive read they are a non profit company so what does that really mean ? What is the true goal of the Hans Wilsdorf foundation?

See the prices of their pre-owned watches and they want to make more profit than Goldmans in 07!

[GB-man]

Originally Posted by Saransh

I love Rolex (duh) but ive read they are a non profit company so what does that really mean ? What is the true goal of the Hans Wilsdorf foundation?

Not sure how it works over there but in the states non profit is just another way of saying tax advantaged gold mine lol

[Saransh]

Originally Posted by GB-man

Not sure how it works over there but in the states non profit is just another way of saying tax advantaged gold mine lol

I understand

[Krash]

Originally Posted by Saransh

I love Rolex (duh) but ive read they are a non profit company so what does that really mean ? What is the true goal of the Hans Wilsdorf foundation?

They’re not like the neighborhood soup kitchens you find in the Kensington section of Philadelphia. They’re making money, and that is a good thing.


Sent from my iPhone using Tapatalk

[Saransh]

Originally Posted by Krash

They’re not like the neighborhood soup kitchens you find in the Kensington section of Philadelphia. They’re making money, and that is a good thing.


Sent from my iPhone using Tapatalk

I think you misunderstood my message no one said they were and im self employed aswel so I definitely dont mind any business making money :)

[Emery]

Just to put things into perspective, here are some RRP data points from my own records:

VCO 4500v (now 4520v) : +30% in 3.5 years
AP 15450st (now 15550st) : +60% in 4 years
Rolex 116503 (now 126503) : +25% in 1.5 years
Rolex 124270 : +15% in 2.5 years
PP 5227 : +60% in 4 years

[Saransh]

Originally Posted by Emery

Just to put things into perspective, here are some RRP data points from my own records:

VCO 4500v (now 4520v) : +30% in 3.5 years
AP 15450st (now 15550st) : +60% in 4 years
Rolex 116503 (now 126503) : +25% in 1.5 years
Rolex 124270 : +15% in 2.5 years
PP 5227 : +60% in 4 years

hmm guess I didn't do my research are there some sites that track price increases other than chrono24