Why does Panerai has terrible resale value VS Omega/IWC?

[rmwill]

My 111 has held value extremely well. ETA movement.

Originally Posted by 2000-NJDEVILS

To the OP -
For seriously competitive watch collectors, Panarai is not even a consideration for many reasons. I will give you five of them:
A - Lack of pedigree
B - Lack of an In-House movement
C - Blatant Use of lower echelon, cheap, non- Chronometer grade ebauche’s
D - No refinement on the design of the dial ( not exactly an AP dial)
E - Stallone himself (He who single-handedly made Panarai into a very big brand) no longer is seen wearing any Panarai
Therefore no demand on the secondary market for a $300 watch that MSRPed for $8500 (and is now languishing in EBAY stores) other than younger, uninformed buyers….
Good Luck!

[Gerry62]

Originally Posted by Cru Jones

If you like the watch what does it matter?

Other than Rolex and Patek, watch brands (like cars) lose value (definitely including IWC and Omega ). Each brand will have its exceptions….

In the end, buy what you love. It’s pretty simple.

A Luminor Bettarini case ref 000 / 005 / 111 / 112 /176 / 177 are my recommendation

5218/201 the first Panerai of the 90s for the civilian market and no longer just the military one

[rolexjackson]

I personally love the brand, I too have noticed that their pricing at retail is too much and the way to buy them is on the secondary market. I waited several years to purchase my carbotech sub, I had to wait for the one I wanted to come up used. Of course at the right price.


Life is short, buy the watch.

[Tzachi]

Originally Posted by Joearch

Simple, buy classic Panerai preowned from a trusted seller. Values for the classics have remained stable or above what they were 10 years ago.
233, 111, 000, 005, 372, 183, 210, 305, 112, 127 and many others.

The newer models are way too inflated in MSRP and has poor VFM and that is before considering the poor secondary market value .

[dannyboy123]

I had a 112 for ages and got a 510. I think both are really nice watches. I don't wear mine that much anymore but can't see myself selling it.

I'm actually quite keen on the 40mm Radiomir, but not at anywhere close to MRSP. Every time I visit a boutique I walk off somewhat underwhelmed, the watches almost feel a bit cheap/plasticy - which they aren't, but despite being on the hunt for 2-3 years havnever come close to pulling the trigger.

[SOG DIVER]

Interesting watches.
However, for an interesting larger watch, with an 18K rotor, 3 barrels, and incredible accuracy under the waves: there is the Blancpain Fifty Fathoms.

Excepting the rare slightly older references, the FiftyFathoms are also under-appreciated but really tough-as-titanium watches. Only vintage Rolex really appreciates like gold in a falling barometer watch market.

[Mystro]

The Paneristis are still strong and a great fraternity not looking at their watches to flex with so monetary value is not the theme of Panerai core owners. (how unbelievably refreshing)
The Panerai look is unique, comfortable to wear and very durable. Fit and finish is excellent so their preowned price point is an extra bargain.


I don’t think resale value matters that much because if it did no one would be buying jewelry in general. Most don’t look at a luxury watch purchase as a “investment”. They one watch and move on with their life so retail purchases are all they know.

For the watch enthusiasts, buying Panerai on the 2nd hand market is where it is at and you won’t lose money. In fact, my Panerai watches are worth more now than when I purchased them. The premium models like those with Carbotech and in-house movements are holding their value extremely well IF you purchase them wisely. They take their first hit and then maintain that price point very well.

In general Panerai is like Omega with offering way too many models and even a budget line. This is great for the consumer with more choices and variations but limits their initial trade in value. IMO, you have to buy up models in both brands to get the best models and best movements inside.

[brandrea]

Originally Posted by xrole

You can still love a watch brand AND care about the resale value. To say that money doesn't matter is the height of snobbish arrogance and pretentiousness.

Oh my, those are not words I would use to describe my friend Cru at all … in fact quite the opposite

I don’t mean to put words in his mouth … I guess I’m going to anyway (), but I think what he meant was if you buy the watch because you love it and you don’t plan on selling it, you become less focused on value retention.

Put another way, I wonder how may people buy “x brand of watch” and never, ever pay any attention to what its “worth”? I bet there are many. The forums tend to skew our thinking on this topic me thinks.

I totally get your point, I do understand that value retention is a thing for many here on the forum. I’m just suggesting that perhaps for “normal” (if there is such a thing) watch buyers, value retention may not factor into a buying decision and they buy “X brand” because they just love the watch