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Old Expat Beast · 3 December 2014, 03:51 PM

I picked this map up the other day, published by the Swiss Hotel Association but heavily sponsored by Rolex with a Datejust advert, Rolex-heavy advice on shopping for Swiss watches, a list of Swiss Rolex dealers, and more. It doesn't have a printing date on it anywhere, but there are some clues. The Datejust in the ad was probably the latest model at the time, and Hans Wilsdorf was still running the show. My guess is late 1950s. Anyone care to take an educated guess?

Old Expat Beast · 3 December 2014, 03:52 PM

The unfolded map...

adam78 · 3 December 2014, 09:25 PM

Yes, probably mid-late '50s. Definitely post-1955 because of the cyclops. Nice find!

Old Expat Beast · 3 December 2014, 09:57 PM

Thanks Adam, I hadn't considered the Cyclops. That narrows it down a bit.

MonBK · 3 December 2014, 10:01 PM

April 7, 1956

Im Lauf der Zeit · 3 December 2014, 11:08 PM

Interesting, NY office address back then is listed as 580 Fifth... a building full of jewelers that anchors the Fifth Avenue end of the more wholesale-oriented 47 Street diamond district. Rolex US, the RSC and the Wempe-run Rolex boutique are all now at 665 Fifth--six blocks further up in the prime stretch of luxury good retail shops.

andromeda160 · 4 December 2014, 01:48 AM

Hard to put an exact date but pretty sure everyone is spot on because in 1960 they became COSC certified instead of OCC

Old Expat Beast · 4 December 2014, 08:22 AM

Quote:

Originally Posted by andromeda160

Hard to put an exact date but pretty sure everyone is spot on because in 1960 they became COSC certified instead of OCC

Good point, thanks Greg. Did you notice it's a straight-J, too?

GeoGio Greece · 4 December 2014, 08:35 AM

I noticed that there are no lug holes and the bracelet has full D shaped links. Is that an artists' view ? When did D shape came along replacing folded links ?

From the shape of the end links, this must have been a gold model.

andromeda160 · 4 December 2014, 08:48 AM

[QUOTE=Old Expat Beast;5443632]Good point, thanks Greg. Did you notice it's a straight-J, too?

I did not! But i'm going to make sure my DJ has one xD

DiverAsia · 4 December 2014, 01:49 PM

Nice find! Fun piece of history. Cheers!

Sent from my iPhone using Tapatalk

joe100 · 4 December 2014, 02:10 PM

Might be a candidate for framing

3 December 2014, 09:25 PM	#3
adam78 "TRF" Member Join Date: Feb 2009 Location: Chicago Posts: 1,829	Yes, probably mid-late '50s. Definitely post-1955 because of the cyclops. Nice find! __________________ Cheers, Adam

4 December 2014, 08:35 AM	#9
GeoGio Greece "TRF" Member Join Date: Dec 2008 Real Name: George Location: Athens, Greece Watch: es --> A lot ! Posts: 2,327	I noticed that there are no lug holes and the bracelet has full D shaped links. Is that an artists' view ? When did D shape came along replacing folded links ? From the shape of the end links, this must have been a gold model. __________________ Rolex owner since 1971. 5513 and 16700 the loved ones. DJ WG Jubilee 16170 for wife - U series Oyster Perpetual WG 177234 for daughter V-series

4 December 2014, 01:49 PM	#11
DiverAsia "TRF" Member Join Date: Aug 2012 Real Name: Rich Location: Taiwan Watch: 16014 16610 372 Posts: 1,044	Nice find! Fun piece of history. Cheers! Sent from my iPhone using Tapatalk __________________ He's a rebel and a runner He's a signal turning green He's a restless young romantic Wants to run the big machine

4 December 2014, 02:10 PM	#12
joe100 2024 ROLEX DATEJUST41 Pledge Member Join Date: Nov 2007 Real Name: Joe Location: New Mexico Watch: Explorer Posts: 12,753	Might be a candidate for framing __________________ It's Espresso, not Expresso. Coffee is not a train in Italy. -TRF Member 6982-

3 December 2014, 09:57 PM	#4
Old Expat Beast TRF Moderator & 2024 DATE-JUST41 Patron Join Date: Jul 2013 Real Name: Adam Location: Hong Kong Watch: SEIKO Posts: 28,496	Thanks Adam, I hadn't considered the Cyclops. That narrows it down a bit.

3 December 2014, 10:01 PM	#5
MonBK Banned Join Date: Nov 2010 Location: Kingstown Posts: 58,280	April 7, 1956

3 December 2014, 11:08 PM	#6
Im Lauf der Zeit "TRF" Member Join Date: Nov 2012 Location: NYC Posts: 1,000	Interesting, NY office address back then is listed as 580 Fifth... a building full of jewelers that anchors the Fifth Avenue end of the more wholesale-oriented 47 Street diamond district. Rolex US, the RSC and the Wempe-run Rolex boutique are all now at 665 Fifth--six blocks further up in the prime stretch of luxury good retail shops.

4 December 2014, 01:48 AM	#7
andromeda160 Banned Join Date: Dec 2012 Real Name: Greg Location: michigan Watch: Rolex Oyster Posts: 4,046	Hard to put an exact date but pretty sure everyone is spot on because in 1960 they became COSC certified instead of OCC

4 December 2014, 08:48 AM	#10
andromeda160 Banned Join Date: Dec 2012 Real Name: Greg Location: michigan Watch: Rolex Oyster Posts: 4,046	[QUOTE=Old Expat Beast;5443632]Good point, thanks Greg. Did you notice it's a straight-J, too? I did not! But i'm going to make sure my DJ has one xD

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