Why is SS daytona so limited unlike any other model ?

[Nakow]

Is it a strategy by Rolex to reduce the supply and keep the demand high ?
or could be other reasons .
Please have your say !!!

[cody p]

i believe it's for the reason you state.

[RossInIllinois]

Im not sure how limited it is my AD always has all models even rose gold in stock.

[sea-dweller]

I think this is the case, Artificially limited supply to keep them scarce (no substitutes) and keep the prices high. And, the strategy seems to work !

Originally Posted by Nakow

Is it a strategy by Rolex to reduce the supply and keep the demand high ?
or could be other reasons .
Please have your say !!!

[MrCowboy99]

I have heard is about the $$$. They make more margin on the the TT or YG/WG ones. With this being a high end movement for Rolex, they want to make the most possible, thus limiting this high cost to manufacture movement in just an ol' SS timepiece.

[robb01]

Originally Posted by MrCowboy99

I have heard is about the $$$. They make more margin on the the TT or YG/WG ones. With this being a high end movement for Rolex, they want to make the most possible, thus limiting this high cost to manufacture movement in just an ol' SS timepiece.

I would agree w/ this

[veefour]

Marketing.

[Tools]

I have a different twist I read someplace.

Back when the Daytona first came out, nobody was buying...they sat on the Dealer shelves for years until they had to be offered with substantial discounts just to get rid of them.. If product sits on shelves, then they cannot ship new product and the entire production line stops until the market starts moving again..

Rolex said "never again". For that reason they keep the production consistent.. not too many to flood the market, and not too few so nobody can get one...

[James T]

i believe it is not limited. it is just hard to get because everybody buys that model since it is the cheapest among the daytona line.