The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Watch Forum > General Topics > Open Discussion Forum

Reply
 
Thread Tools Display Modes
Old 28 March 2018, 02:16 AM   #1
Etschell
2018 RED-SD43 Pledge Member
 
Etschell's Avatar
 
Join Date: Dec 2013
Real Name: Eliot
Location: FLL
Watch: 114060, 25600tb
Posts: 10,512
Meet a Rolex Forums Member #4 (April 2018) - Jocke

Jockelead.jpg

This month I am doing a two part series the first of which is with one of the most interesting members from Sweden, Jocke. Some know but for those who do not he has an affinity for cars, watches and horology, photography, jokes and one other member who will remain anonymous but who will be part two of this month’s series. Also be sure to check out his annual Baselworld Report.

Jock was born 1962 and raised in Sweden where he still resides. He has had a long term girlfriend for close to 30 years who has a she have a son. In turn a few years ago Jocke became a proud granddad. Jocke has owned and operated an auto shop for 30 years. He started collecting watches two decades ago and began with Rolex. His dive into the Rolex brand led him to look more and more at German made and independent micro-brand watch manufacturers. A few years ago he and his friend Tony were involved in a short film project about their lives dubbed “Living the Mechanical Dream.” (I have posted a link at the bottom).

I appreciate him taking the time to let me into his world and take part. So let’s being….

You run an automobile repair shop as your day job. How are automobiles similar to automatic wrist watches?

The most comparable aspect to a car is a manual gearbox where power and motion are transported with gears similar to a watch movement.

It appears you modify and work on your own watches. When do you start doing this?

I'm not really sure but I guess it was when I had a few Rolex and when modifying a Rolex was a big no, no so get I more trigged to do some personal stuff. The problem is it is hard to find the parts and I only use genuine Rolex parts and make sure they can be as the watch can be returned to its original state. Therefore, I keep the original parts and will never sell a modified Rolex no matter what I could get for it. Over the years I received some real good offers but I will not sell them. I get questions from others if I can make them a modified Rolex watch but I only work on my own watches. My friend Tony knows a lot more about the movements so he has to do the more serious modification work on my watches.

Did your background in working on automobiles influence this?

Yes I guess it does. I have built and customized cars and bikes. When I was young and when it was fun so of course that helped me to get the guts to open a Rolex watch and work on it.

I know from your posts that you have attended Baselworld for a number of years. What is your most memorable experience?

It was when Glashütte Original invited us (me and Tony) to their office and gave us a presentation of their watches. Later that evening they took us out for a dinner. This was big for two regular guys that dream about Glashütte Original watches. I guess it was a smart move because they really made us take a serious look at their brand when we felt they treated us like kings. After that, we built a great relationship with the company and have had a lot of great experiences with them. Today both Tony and I own a handful of their watches.
Jockeandtony.jpg

How has Baselworld changed since you started attending?

The biggest change was a few years back when they rebuild the buildings.

For the better or worse (has it changed)?

Unfortunately, for worse after the rebuild. Now it feels like the event is all about the money and they are not so interested in the most interesting independent watchmakers. The event has lost a lot of micro-brands because they do not get good booth positions at the fair. Likewise, the organizers raised the prices for the exhibitors a lot so it not give them back what it costs to attend the event. This year they have closed one hall because they lost a serious number of exhibitors. IMHO the event has taken a few steps back. However, I hope they will repair in the next years.

I understand that one of the other brands you are into is Glashütte Original. How did you become interested in this brand?

Those watches are pieces of art which contain only in house movements that are a feast for the eye. They have a lot of models that “smile” at me and some really nice designs. Their fingertip feeling for both watches and customers is a combination that sings to me and makes me a happy customer.
Glashutte.jpg

You met one of your longtime forum friends Paul “TheVTCGuy” last year at the Las Vegas GTG. How was the experience of meeting Paul in person as well as attending the event?

Even before the Vegas GTG I feel that I knew Paul, and Anna I had met before because she is from Sweden. It was a blast to meet Paul. We had a really good time in Vegas even though he made up stories about me and told my wife (that I still have to convince her is not true). The event was very well planned by Gerardo and the only thing that was bad was I did not have enough the time to talk to everyone.
JockeandPaul.jpg

How popular is Rolex in Sweden compared to other luxury watches?

Rolex is Rolex worldwide and I think it's the same here like in US. Most models are sold out and the waiting list is long for the models everyone wants to purchase.

I have seen fantastic photographs of your watches and collection taken by you. How do you get the inspirations for your shots and what is your favorite Rolex to photograph?

I don't know how I get the inspiration but for me photographing watches is a way to relax after work. I enter my own little world and disappear with my toys. The SS/Platinum YachtMaster is my favorite Rolex to put in the front of the lens.

In general, how did you become interested in automatic wrist watches?

It was a friend of my father that always bragged about his Rolex and my dream was that one day I would get one for myself. It happened a lot of years later. When I showed the guy my watch after not seeing him in many years I found out his Rolex was not genuine. Quite interesting that his Rolex was the one that got me hooked.

What was your first Rolex, how did you get it, and what led you to acquire it?

My first Rolex was a used DateJust 16014 with a white dial and WG romans on a Jubilee bracelet. I saved for it and was very proud when I got it. But as most Rolex owners do on TRF I started saving for next one which for me was a brand new Polar Explorer II. Unfortunately, I sold my first Rolex to get some cash for the Explorer II but after that I have not sold any more Rolex watches.

What got you into the Rolex brand? What keeps you interested in Rolex?

At the start I guess it was the name Rolex that was “the best watch you can get.” In fact, I feel a little rich with a Rolex on my wrist and the status made me proud because there was not many around me that could afford an expensive watch. My parents were regular workers and we were not rich but they were working class. When I set a goal I focus to reach it. Hard work and a plan has got me where I am today so now I have a good life and the opportunity to get what I want within reasonable limits.
DD.jpg

What separates Rolex from other Swiss luxury watch brands?

It's a tool watch and a working horse no other brand can compete with. Drop it in the concrete or meet a door post no problem just wipe it off and everything is fine again. Additionally, service costs are highly moderate in relation to the price of the watch.

When did you start collecting Rolex and how has your collection grown over years?

I started collecting watches 20 years ago and it all started with Rolex. After ten years and a dozen Rolex I changed my focus to German watches and small independent manufacturers. This is where I am today and maybe it's time for a u-turn to find another direction in my collecting strategy.

Why did you join the Rolex Forums?

Because at that time Timezone was number one but many of us got banned. Then TRF was started which was where I found my new home.

Why did you stick around?

Because I have a lot of friends at TRF and I like the members, mods and how the forum works.

What do you look for in a Rolex?

I can't say I looking for something special. When I like a watch it use to ends with buying it.

What draws you to a particular reference?

I have no answer at that question. It is different things on different references that I like.

If you had to choose in your current collection what is your favorite watch and why?

That is not easy to say. I can't just say one but often ove the years I come back to my SS/Platinum YachtMaster. I have thought about if I only kept one of my watches, but I have never figured it out which one it would be.
YM jocke.jpg

What other brands outside of Rolex interest you?

During the last ten years I have been focusing on German brands like Glashütte Original, Lange & Söhne and small independent manufacturers in Europe.

What is your grail Rolex and when do you plan on acquiring it?

Maybe a Paul Newman Daytona and I have no plan at the moment.

What Rolex do you plan on buying next?

I have given up Rolex at the moment when it comes to buying one because of their sales strategy. To stand in the line and beg to buy one is not for me. I won’t accept to paying way over MSRP. There are a lot of brands out there that appreciate their customers and do not employ this strategy.

What is the one Rolex you wish you hadn't sold or traded and why?

I have only sold one Rolex and I do not regret it. So the answer is none.

Outside of being a Rolex enthusiast / WIS what are some of your interests and how do they inter-relate to Rolex?

I don't have any other interests outside of watches and photographing watches.

If you aren’t on the Rolex forum you are probably....?

Other watch forums, browsing Youtube or babysitting.
Cheers.jpg

More information about Jocke can be found below:

https://www.youtube.com/watch?v=62F61z0zUHM&t=

http://www.watchwallpapers.com/
__________________
If you wind it, they will run.

Would you like to take part in Meet a Rolex Forums Member? Please PM me. The series began with tkerrmd. And continued with DavidSW, GerardoG, Jocke, TheVTCGuy, Rolex Addict, Art1
Etschell is offline   Reply With Quote
Old 28 March 2018, 02:25 AM   #2
tkerrmd
2018 RED-SD43 Pledge Member
 
tkerrmd's Avatar
 
Join Date: Apr 2008
Real Name: Tom
Location: In a race car!
Watch: ME RACE PORSCHES
Posts: 24,050
WOW another terrific job Eliot of a terrific member!! Kudos to you both!!!
tkerrmd is offline   Reply With Quote
Old 28 March 2018, 02:26 AM   #3
Thatguy
2018 BOND 007 Pledge Member
 
Thatguy's Avatar
 
Join Date: Oct 2012
Real Name: Wayne
Location: California
Watch: Rolex, PAM
Posts: 3,272
Another great read! Thanks for putting it together!


Sent from my iPhone using Tapatalk
Thatguy is offline   Reply With Quote
Old 28 March 2018, 02:32 AM   #4
brandrea
2018 RED-SD43 Pledge Member
 
brandrea's Avatar
 
Join Date: Jul 2013
Real Name: Brian
Location: canada
Watch: es make me smile
Posts: 28,187
Congratulations on another great interview Eliot, MUCH appreciated! I was hoping you’d interview Jocke

Thanks Jocke, for taking the time to be interviewed Kudos
brandrea is offline   Reply With Quote
Old 28 March 2018, 02:33 AM   #5
Sarosh
2018 Pledge Member
 
Sarosh's Avatar
 
Join Date: Jul 2017
Location: services off
Watch: with no stickers!
Posts: 1,509
Great read!!!
__________________
-----

Rolex 116710BLNR ‘18
Breitling Colt Auto - '09 - Omega Constellation - '15 - Baume Et Mercier Classima Ltd Edition - '15
Sarosh is offline   Reply With Quote
Old 28 March 2018, 02:39 AM   #6
newbee1
"TRF" Member
 
Join Date: Oct 2017
Real Name: Ash
Location: Far and away
Watch: OUT!
Posts: 251
Hi Jocke, nice to meet you.
@Etschell- amazing job, such a well written article. Well done!
newbee1 is offline   Reply With Quote
Old 28 March 2018, 02:40 AM   #7
Ballzzz
2018 Pledge Member
 
Ballzzz's Avatar
 
Join Date: Dec 2017
Location: NYC
Posts: 746
Cool, nice interview.
__________________
Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction. - Albert Einstein
Ballzzz is offline   Reply With Quote
Old 28 March 2018, 02:50 AM   #8
r8t3d_M
2018 BOND 007 Pledge Member
 
r8t3d_M's Avatar
 
Join Date: Feb 2015
Real Name: Felipe
Location: NYC
Watch: Me ;)
Posts: 2,205
Great interview as always, thanks Eliot!
r8t3d_M is online now   Reply With Quote
Old 28 March 2018, 02:51 AM   #9
yannis
2018 RED-SD43 Pledge Member
 
yannis's Avatar
 
Join Date: Nov 2008
Real Name: Yannis
Location: Europe
Watch: maniac
Posts: 8,008
omg not this guy

Very informative also...i didn't know Paul is dating a Swedish lady.
__________________
Dream Collection:


yannis is offline   Reply With Quote
Old 28 March 2018, 02:54 AM   #10
SemperFi
2018 Pledge Member
 
SemperFi's Avatar
 
Join Date: Sep 2014
Real Name: Angelo
Location: Brooklyn, NY
Watch: Explorer
Posts: 30,181
Congratulations again Eliot on another terrific interview and thank you and Jocke for the time and effort it takes to put these interviews together.
__________________
Rolex Explorer 214270
Tudor Black Bay 79230N
Tudor Pelagos Blue 25600TB
Nomos Club Datum 733
Nomos Tangente 38

* Card carrying member of TRF's Global Association of Retro-Grouch-Curmudgeons *
SemperFi is offline   Reply With Quote
Old 28 March 2018, 02:54 AM   #11
bayerische
2018 BOND 007 Pledge Member
 
bayerische's Avatar
 
Join Date: Nov 2009
Real Name: Andreas
Location: Ekenäs, Finland
Watch: AP
Posts: 18,566
Who is this Guy?

__________________
Defender 110
bayerische is offline   Reply With Quote
Old 28 March 2018, 03:09 AM   #12
mannyv11
2018 Pledge Member
 
mannyv11's Avatar
 
Join Date: Jun 2011
Real Name: Manny
Location: MA
Watch: Rolex, Pam, AP
Posts: 3,871
Great job and Jocke is easily one of the best guys on TRF!
mannyv11 is offline   Reply With Quote
Old 28 March 2018, 03:12 AM   #13
GerardoG
2018 RED-SD43 Pledge Member
 
GerardoG's Avatar
 
Join Date: Oct 2005
Real Name: Gerardo
Location: Here
Watch: ALL of them
Posts: 30,071
A fantastic interview! It was a pleasure meeting him last year at Vegas!!! Thank you both!
__________________
__________________
Official Member: 'Perpetual 17' Vegas International GTG 2015
Official Member: 'Perpetual 30' Vegas International GTG 2016
Official Member "WIS-CON" Las Vegas International GTG 2017
Official Member "WIS-CON" Las Vegas International GTG 2018
ROLEX GEEK SQUAD
*avatar courtesy of Jocke

Instagram: @AboutLife.club

Next: HOUSTON, TX; MEXICO CITY 2019: Las Vegas
GerardoG is online now   Reply With Quote
Old 28 March 2018, 03:38 AM   #14
BNA/LION
2018 RED-SD43 Pledge Member
 
BNA/LION's Avatar
 
Join Date: May 2011
Real Name: Larry
Location: San Diego, CA
Watch: ROLEX
Posts: 13,665
Great Job! Thanks.
__________________

18238 DD 18K/YG ✦ 16610LN SS Sub ✦ 16613 18K/SS Serti ✦ 16550 Exp II Non-Rail Cream Dial ✦ Daytona C 116500 ✦ NEXT --> ?

Official Member: ♣ 'Perpetual 30' Vegas International GTG 2016
Official Member: ♣ 'WIS CON' Vegas International GTG 2017
Official Member: ♣ 'WIS CON' Vegas International GTG 2018
BNA/LION is offline   Reply With Quote
Old 28 March 2018, 03:46 AM   #15
Rich Mickol
2018 RED-SD43 Pledge Member
 
Rich Mickol's Avatar
 
Join Date: Mar 2015
Real Name: Richie
Location: "Nowhere Man"
Watch: out now,take care!
Posts: 15,033
Very Interesting. A great read. Thanks to Jocke and Eliot
__________________
"I love to work at nothing all day"
TRF #139960

14233M -- "OP" (Wife)
116519 -- “LN”
116619 -- "LB"
116719 -- "BLRO"
Rich Mickol is online now   Reply With Quote
Old 28 March 2018, 03:56 AM   #16
tyler1980
2018 RED-SD43 Pledge Member
 
tyler1980's Avatar
 
Join Date: Apr 2015
Location: london
Posts: 11,260


I guess who's next isnt a secret now
__________________
Instagram: tyler.watches
current collection: Patek 5990, Patek 5524G, Patek 5164A, Patek 5711/1A (white), Patek 5712/1A, Rolex GMT II 126710 BLRO, Rolex RG OF Yachtmaster 116655, Rolex Explorer II (Black) 216570, Rolex GMT II 116710LN, AP 15400ST (silver)
tyler1980 is online now   Reply With Quote
Old 28 March 2018, 03:59 AM   #17
Baco Noir
2018 RED-SD43 Pledge Member
 
Baco Noir's Avatar
 
Join Date: Dec 2007
Real Name: Roger
Location: Colorado
Watch: this ya'll
Posts: 3,390
So funny that the Rolex that got you inspired, was actually a Faux-lex!

Great write up again Eliot.
__________________
Current Collection: AP 15400, Rolex 116710BLNR & 216570 polar Explorer II, Panerai 422, Breitling Aerospace & Avenger Blackbird, Swatch Sistem 51, Zodiac Sea Wolf, several Seikos, and Mickey Mouse Timex Electric
Baco Noir is offline   Reply With Quote
Old 28 March 2018, 04:06 AM   #18
cop414
Moderator & 2018 RED-SD43 Patron
 
cop414's Avatar
 
Join Date: Apr 2012
Real Name: Tim
Location: Pennsylvania
Watch: 14060M
Posts: 64,882
Great job Eliot!
__________________

Rolex Submariner 14060M
Omega Seamaster 2254.50
DOXA Professional 1200T

Card carrying member of TRF's Global Association of Retro-Grouch-Curmudgeons
TRF's "After Dark" Bar & NightClub Patron
P Club Member #17
cop414 is offline   Reply With Quote
Old 28 March 2018, 04:14 AM   #19
Chewbacca
2018 Pledge Member
 
Chewbacca's Avatar
 
Join Date: May 2012
Real Name: CJ
Location: Kashyyyk
Watch: Kessel Run Chrono
Posts: 10,049
nice work Eliot.

But, really would have been epic as a full Paul and Jocke interview.
Chewbacca is offline   Reply With Quote
Old 28 March 2018, 04:31 AM   #20
vitalsignsrn
2018 Pledge Member
 
vitalsignsrn's Avatar
 
Join Date: Jul 2013
Real Name: Judy
Location: Ontario
Watch: 116234 & 14060M
Posts: 4,597
Great interview. :-)
vitalsignsrn is offline   Reply With Quote
Old 28 March 2018, 04:38 AM   #21
superstarmar
2018 RED-SD43 Pledge Member
 
superstarmar's Avatar
 
Join Date: Jun 2015
Real Name: Mario
Location: In Motion
Watch: my wrist presence
Posts: 5,089
Excellent interview Eliot!!!! Thanks for letting us
into your world Jocke!!!
Congratulations to you both ....
__________________
superstarmar is online now   Reply With Quote
Old 28 March 2018, 04:39 AM   #22
Gharddog03
2018 RED-SD43 Pledge Member
 
Gharddog03's Avatar
 
Join Date: Dec 2009
Real Name: Genaro
Location: Fresno Ca.
Watch: R O L E X
Posts: 4,165
Outstanding job Eliot!!! Jocke is awesome!
__________________
Gharddog03 is offline   Reply With Quote
Old 28 March 2018, 04:44 AM   #23
teqp
2018 RED-SD43 Pledge Member
 
teqp's Avatar
 
Join Date: Dec 2012
Real Name: Phil
Location: SoCal
Watch: 116613LN
Posts: 2,458
Nice write up,Eliot. Thanks Jocke for taking the time. Looking forward to the second part!
teqp is online now   Reply With Quote
Old 28 March 2018, 04:44 AM   #24
The Joker
2018 Pledge Member
 
The Joker's Avatar
 
Join Date: Sep 2010
Real Name: Wes
Location: England
Watch: DJ
Posts: 9,142
The Joker is offline   Reply With Quote
Old 28 March 2018, 04:49 AM   #25
Rockrolex
Moderator & 2018 RED-SD43 Patron
 
Rockrolex's Avatar
 
Join Date: May 2005
Real Name: God
Location: Washington, D.C.
Watch: What do you think?
Posts: 30,489
Quote:
Originally Posted by GerardoG View Post
A fantastic interview! It was a pleasure meeting him last year at Vegas!!! Thank you both!
I have to second G's comments.
__________________
Despite the high cost of living, it's still very popular.

Tosser Cabinet Member

Official Member "Perpetual 30" Las Vegas International GTG 2016
Official Member "WIS-CON" Las Vegas International GTG 2017
Official Member "WIS-CON 18" Las Vegas International GTG 2018
Rockrolex is offline   Reply With Quote
Old 28 March 2018, 04:57 AM   #26
antbkny
2018 RED-SD43 Pledge Member
 
antbkny's Avatar
 
Join Date: Dec 2013
Real Name: Anthony
Location: Brooklyn, NY
Watch: ♛ DSSD DBlue
Posts: 4,756
awesome, the legend himself!
antbkny is offline   Reply With Quote
Old 28 March 2018, 05:07 AM   #27
DJ TT 2002
2018 Pledge Member
 
DJ TT 2002's Avatar
 
Join Date: May 2013
Location: Hollywood 1950
Posts: 3,303
Great job, Eliot! You’ve really got a talent for this.

It’s nice to know what makes Jocke tick


And thank you for sharing your story, Jocke
DJ TT 2002 is offline   Reply With Quote
Old 28 March 2018, 05:25 AM   #28
encarter13
2018 RED-SD43 Pledge Member
 
encarter13's Avatar
 
Join Date: Dec 2016
Real Name: Nick
Location: Georgia
Posts: 1,724
These are just awesome!
__________________
Instagram - watches_wine
encarter13 is offline   Reply With Quote
Old 28 March 2018, 05:34 AM   #29
OmegaJJH
"TRF" Member
 
OmegaJJH's Avatar
 
Join Date: May 2013
Real Name: James
Location: UK
Watch: Rolex & Omega
Posts: 5,864
Have I missed #3?

1) Dr Tom
2) DavidSW
3)...
4) Jocke?


Sent from my iPhone
OmegaJJH is offline   Reply With Quote
Old 28 March 2018, 05:51 AM   #30
Latrodectus
2018 RED-SD43 Pledge Member
 
Latrodectus's Avatar
 
Join Date: Sep 2008
Real Name: Fred
Location: KY, USA
Watch: GMT-Master II
Posts: 9,314
Excellent!
__________________

Member # 16057
4-Hands Club
Tosser Club Member
TRF Skypers Group
Latrodectus is offline   Reply With Quote
Reply

Tags
baselworld , glashutte , jocke , rolex


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


*Banner Of The Month*
This space is provided to horological resources.





Copyright ©2004-2018, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.