An AD sell a SS Daytona at a Market Premium.

[DonRickles]

Why is it that these cockamamy threads always come from new members...? I'm sceptical of the entire story, it's always what is not being said, that leads to the truth......

MSRP is implemented to protect their global dealer network----think car dealer.

Level playing field....

[franktehtank]

Newly registered user, with a single post, and a ridiculous name, creates an inflammatory new thread as his first post.

Yeah, I think it's a troll.

[Hollie_Rollie]

Originally Posted by samson66

I simply cannot believe greys are getting $24,000 for a $13,000 watch. I mean, I get paying a premium once in a while but nearly DOUBLE? Insanity!

I could be wrong but are the grays really buying them for 13k? Maybe they are in which case I hope they enjoy it while it lasts. But I think their margins are much smaller.

[samson66]

Originally Posted by Hollie_Rollie

I could be wrong but are the grays really buying them for 13k? Maybe they are in which case I hope they enjoy it while it lasts. But I think their margins are much smaller.

My comment was really directed at the people PAYING $24,000 for a $13,000 watch. That just blows my mind.

[Tavli3]

Originally Posted by jrs146

I’m 99.99% certain that US AD’s have language in their licensing agreement with Rolex that forbids them from selling OVER MSRP, although they are permitted to sell UNDER MSRP. This is very common under a brand licensing contract. It’s just bad business to have inconsistent pricing on the up-side. I think other international AD’s may have more flexibility however as stated, in quite certain AD’s in the US are restricted.

Has to be! Why wouldn't they sell at market price otherwise.
Why would they have to do deals with greys through the backdoor.
Just sell direct to all the customers wanted watches and cut out the grey.

[AK797]

Originally Posted by djgallo

MSRP means manufacturer recommended retail price....therefor I would think the AD’s should be able to sell at any price they desire.... including the current market price, or customer negotiated price. If this was the case most everyone would be buying the watches from the AD’s....and not the greys...

Why not?

Difference is the AD already bought the watch at cost so has a profit margin built in, while greys are paying retail and above to get the hot watches. If this were to become a free for all then Rolex should charge the ADs more to buy the watches in the first place, otherwise the AD benefits twice and makes far more profit than Rolex themselves, who are slow to act/react for sure but they are no mugs.

[mykii]

Originally Posted by Nairn1980

Well you’re not going to get one at MRSP that’s for sure

Yep, and as the OP said, he doesn't want to buy from a grey dealer. So you're getting the watch you want, today, at market price from a brick-and-mortar shop. If you are comfortable with the coin, it seems a good deal for you.

[Paparazz0]

Isn’t the problem here that the AD in Artesia is selling Rolexes over MSRP, which is probably against their contract with Rolex Corporate?

[McinRolex]

I was actually offered a same deal from Bhindi and their other location as well.

Card for the MSRP + Tax and rest premium in cash. I am assuming they keep the cash for good old pure profit. No tax, cash in their pocket.

[Calatrava r]

Originally Posted by beshannon

Why?

The prices are suggested as MSRP indicates

Every AD I know says they cannot charge a penny over MSRP per Rolex policy.
That is the reason for all the bundling.

[beshannon]

Originally Posted by Calatrava r

Every AD I know says they cannot charge a penny over MSRP per Rolex policy.
That is the reason for all the bundling.

I seem to remember AD's say a lot of things.

Until someone posts the text of this so-called policy, the price is suggested.

[shawn13ca]

Do you really want a Daytona that much? Seriously? I would tell that AD things I am too polite to write here and never go back there. That's dishonest as possible.

[Paparazz0]

Originally Posted by DonRickles

Why is it that these cockamamy threads always come from new members...? I'm sceptical of the entire story, it's always what is not being said, that leads to the truth......

MSRP is implemented to protect their global dealer network----think car dealer.

Level playing field....

Feels like there are enough unique users claiming the same experience...

[platinum574]

Originally Posted by Calatrava r

Every AD I know says they cannot charge a penny over MSRP per Rolex policy.
That is the reason for all the bundling.

Once Rolex allocates a watch to an Authorized Dealer they are free to charge whatever they want. Rolex can only make "suggestions" for the ADs to follow.

[Paparazz0]

Originally Posted by platinum574

Once Rolex allocates a watch to an Authorized Dealer they are free to charge whatever they want. Rolex can only make "suggestions" for the ADs to follow.

Then why don’t the dealers just post the prices they want, instead of verbally stating the price?

[Paparazz0]

Originally Posted by platinum574

Once Rolex allocates a watch to an Authorized Dealer they are free to charge whatever they want. Rolex can only make "suggestions" for the ADs to follow.

Then why don’t the dealers just outright post the price they want, instead of bundling or verbally offering a higher price?

[anmomin15]

Offering you to pay half CC and half cash because they show Rolex Corporate that they didn't sell it over MSRP via the CC payment and then pocket the cash so it looks clean on their books. Shady stuff from an AD.

[Art 1]

Originally Posted by 1665fan

Report to Rolex!!!!

Rolex is quite aware of these people and their practices. Been going on a long time.

[DonRickles]

Originally Posted by Paparazz0

Feels like there are enough unique users claiming the same experience...

Who

This, your second post here.....

[Art 1]

Originally Posted by DonRickles

Who

This, your second post here.....

[Pantheon]

You could be not only looking at tax fraud but this is definitely a practice that Rolex will slam down the gavel on. If they're selling used that's ok. If they're selling it new, then Rolex will have their heads

[Paparazz0]

Originally Posted by DonRickles

Who

This, your second post here.....

The poster who actually named the boutique, is the second one.

I only post because this whole shady business is frustrating for those of us who aren’t fortunate enough to have six figure buying history at an AD just to buy a watch

[westcoastghost]

Wow, thanks for posting this. I have been on a waitlist for the Batman from them for 16 months (I was on the list for the prior version, and switched to the current once the change was made). I felt like a year+ for a watch that doesn't seem too difficult to get was ridiculous.

They seemed to have fake lists, this would make sense. I guess I should put my name down somewhere else and wait another year lol.

[ArtNouveau]

Originally Posted by beshannon

I seem to remember AD's say a lot of things.

Until someone posts the text of this so-called policy, the price is suggested.

You can believe what you want to believe but every US dealer I’ve bought from for the last 35 years has told me the same, that their dealer agreement prohibits selling over MSRP. I have visited Bhindi’s in Glendale and find it hard to believe they would do this, bundle yes but blatantly asking almost twice MSRP?
I had a local AD offer me a 116500 for $17K a couple years ago. He had a story about how he’d traded for it with another dealer. I didn’t believe that, I think he was trying to sell me his stock over MSRP but make me think otherwise. His Rolex account was yanked a year later, lots of rumors abound locally and this practice was mentioned by others.

[beshannon]

Originally Posted by ArtNouveau

You can believe what you want to believe but every US dealer I’ve bought from for the last 35 years has told me the same, that their dealer agreement prohibits selling over MSRP. I have visited Bhindi’s in Glendale and find it hard to believe they would do this, bundle yes but blatantly asking almost twice MSRP?
I had a local AD offer me a 116500 for $17K a couple years ago. He had a story about how he’d traded for it with another dealer. I didn’t believe that, I think he was trying to sell me his stock over MSRP but make me think otherwise. His Rolex account was yanked a year later, lots of rumors abound locally and this practice was mentioned by others.

I believe that until I see the "policy" in writing from Rolex, "suggested" means "suggested".

What dealers choose to do or say is up to them.

From yet another thread today on the very same topic

Originally Posted by Tools

A Dealer can sell their products for whatever they want to sell them for, there is no law that they must sell them for MSRP.

You wouldn't complain if you got it at 10% off would you? That isn't MSRP either.

Perhaps you could invest in some anger management time.

[Paparazz0]

Originally Posted by beshannon

I seem to remember AD's say a lot of things.

Until someone posts the text of this so-called policy, the price is suggested.

If that’s the case, why doesn’t the AD just list the market price on the sticker, instead of having to verbally offer a number? Could cut out grey dealers and save everyone a headache. Also, in this case, why wouldn’t they offer the full msrp on CC instead of making half cash and half CC?

[Paparazz0]

Originally Posted by beshannon

I believe that until I see the "policy" in writing from Rolex, "suggested" means "suggested".

What dealers choose to do or say is up to them.

Then why don’t they just straight up post the market prices, in sticker, on the watch instead of verbally telling the client the price they want?

[Rrpdc]

Originally Posted by McinRolex

I was actually offered a same deal from Bhindi and their other location as well.

Card for the MSRP + Tax and rest premium in cash. I am assuming they keep the cash for good old pure profit. No tax, cash in their pocket.

Interesting. Total against Rolex us rules. At least they could bundle.


Op first post. ...hmm. But multiple people report same thing makes me wonder.

[DonRickles]

Originally Posted by beshannon

I believe that until I see the "policy" in writing from Rolex,

Is there a place, where we can access any of the Rolex written company policies between themselves and the AD's....?

[beshannon]

Originally Posted by Paparazz0

Then why don’t they just straight up post the market prices, in sticker, on the watch instead of verbally telling the client the price they want?

Ah, why don't they indeed.

If MSRP was truly that they would not have to tell anyone anything.

And perhaps you should let Rolex know that they are using the "suggested" word on their website for their products

Where can I find the price of a Rolex watch?

People also ask:

"How much does a Rolex cost?" / "How much is the most expensive Rolex?" / "What are the cheapest Rolex watches?"

The suggested retail price for a large selection of Rolex watches can be found on rolex.com in most countries. For any enquiries about prices for specific models please contact or visit your nearest Official Rolex Retailer.

https://www.rolex.com/services/faq.html