Rolex should increase prices by 40%

[Ouro9999]

Originally Posted by Headshrinker

Most Rolex lovers are not stupid people. I am fortunate to be able to buy what I want, in general, but I am not foolish enough to buy things that are obviously overpriced. In a free market there are choices; that is what creates competition. Rolex would lose its dominance in the watch world.

So you think Rolex is not overpriced?

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[johneh]

Originally Posted by Ouro9999

Reading about the current swiss watch crises, i think Rolex should raise its price by 40% at least.

This would separate them from other brands competing on its price range. And slow down the production, to better fit the demand.

This would allow them a very high margin, and keep the them on top on this trouble period for the watch industry.

No pain, no gain!

The prices on used market will increase also, and owners will be more than happy with that.

If i was the CEO i would do this by monday.

What do you think?

I think if you were the CEO and you did this on Monday, you'd be applying for new jobs on Tuesday.

[brandrea]

Raising the price of anything 40% is a sure way to get customer feedback

[Ouro9999]

Originally Posted by johneh

I think if you were the CEO and you did this on Monday, you'd be applying for new jobs on Tuesday.

Dont think so.

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[johneh]

Originally Posted by Ouro9999

Dont think so.

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Ya you're probably right...Monday afternoon at the latest.

[MonBK]

Originally Posted by Ouro9999

Dont think so.

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Does your mother still have her lady YM?

[Chewbacca]

this thread won't be here tomorrow.

[Ouro9999]

Originally Posted by eonflux

Rolex would have to improve their watches (better movement finishing, display backs, etc) to be worth 40% more, which would cut into their profit margin

Some people would still buy Rolexes because of brand loyalty or because they're not familiar with other brands in the higher price category, but others will definitely start looking elsewhere

I think they should not worry about movement finish. May look nice but is more expensive to service. This is what went wrong with Mercedes, to much eletronic, and special finishes, high end engines and the car now does not Last much and is very expensive to keep. Rolex is reliable and lasting produtc. There other brand with nice finish and very expensive to keep. I prefer to pay the same price on something that is bullet proof. Rolex in this case.

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[Ouro9999]

Originally Posted by Chewbacca

this thread won't be here tomorrow.

Why not?

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[Ouro9999]

Originally Posted by MonBK

Does your mother still have her lady YM?

She never had one!

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[MonBK]

Originally Posted by Ouro9999

She never had one!

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ok.

[behardt]

Hmmm. Raising prices while global demand is diminishing on an already overpriced product. I would call that an "interesting" business plan.

[Ouro9999]

Originally Posted by behardt

Hmmm. Raising prices while global demand is diminishing on an already overpriced product. I would call that an "interesting" business plan.

If you pay a close attention this is what normally happens.

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[Ouro9999]

Originally Posted by MonBK

ok.

But may I ask you why you have brought my Mother into to this topic?

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[behardt]

Originally Posted by Ouro9999

If you pay a close attention this is what normally happens.

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You have my interest, Which market are you referring to that this is a successful business strategy?

[Ouro9999]

Originally Posted by behardt

Which market are you referring to that this is a successful business strategy?

Any strong brand do this, reduce production and raise prices. Prices never goes down.

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[Punchthefatkid]

Raising prices by 40% overnight with no advance warning and no real justification other than 'just because we can' would be commercial suicide.

People only have so much spare cash to spend on luxury goods...

[vladamir15]

Originally Posted by johneh

I think if you were the CEO and you did this on Monday, you'd be applying for new jobs on Tuesday.

Rofl

[behardt]

Originally Posted by Ouro9999

Any strong brand do this, reduce production and raise prices. Prices never goes down.

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I'm open to the education. Can you provide a successful example of this?

[ilovewatchestoo]

Yes Swiss watches are down, but Rolex still holds the #1 spot in watch sales. I suspect they have their pricing strategy down just fine, which should not include raising the prices.

[Javier2.0t]

Originally Posted by Ouro9999

This is relative, the very same boxter costs 110 k here in Brazil. So we do not really know what people would pay. Rolexes on Ad here is also 20-40% more expensive compared to US.

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So you already got your wish! Congrats.

[Ouro9999]

Originally Posted by behardt

I'm open to the education. Can you provide a successful example of this?

http://www.ablogtowatch.com/rolex-pr...ling-analysis/

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[Ouro9999]

Originally Posted by Javier2.0t

So you already got your wish! Congrats.

No no, I want more.

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[joesephcho]

I haven't been studious about rolex price increase but they seem far more expensive than they did when I purchased my sub in 2011.

[beer]

are you suggesting increasing quality to justify the 40% increase?

or cutting production?

or simply increasing price by 40% and continuing current production numbers?

if the latter, as much as i like rolex i can think of many superior alternatives for the same price as a $15-20k SS Rolex or a $50k+ gold rolex

[Ouro9999]

Originally Posted by beer

are you suggesting increasing quality to justify the 40% increase?

or cutting production?

or simply increasing price by 40% and continuing current production numbers?

I am happy with Rolex quality. I think they should raise their prices, to cover the loose of number of total sales per year. Smaller demand, shorter supply, higher prices.

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[douglasf13]

Originally Posted by joesephcho

I haven't been studious about rolex price increase but they seem far more expensive than they did when I purchased my sub in 2011.

Yeah, a brand new SubDate in 2005 was only $4525! I can't imagine saying Rolex prices are too low, but things are a bit crazy in a decade long, low interest rate environment.

[beer]

Originally Posted by Ouro9999

I am happy with Rolex quality. I think they should raise their prices, to cover the loose of number of total sales per year. Smaller demand, shorter supply, higher prices.

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i am happy too but imo quality should correlate with price--i'm happy with Honda's quality but if they charged ferrari prices I would expect more from them

[Ouro9999]

Originally Posted by Punchthefatkid

Raising prices by 40% overnight with no advance warning and no real justification other than 'just because we can' would be commercial suicide.

People only have so much spare cash to spend on luxury goods...

Perhaps this is the reason iam not the Rolex CEO, but in short I think they should raise their prices, to cover the loose of number of total sales per year. Smaller demand, shorter supply, higher prices. If its true that there is a crises in watch industry I think Rolex will survive any how, and there will be less competition for the brand, that will mean higher prices in a very close future.

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[kunlun]

Originally Posted by SMD

by the sounds of it he may

That's cold!