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Hotrod297 · 7 March 2020, 06:25 PM

It's an obsession...LOL

Kirsty87 · 7 March 2020, 06:56 PM

Of course "gotta have it" is part of the problem. But why? Because we are social beings with an evolutionary drive that ensures we care about status/competition. We crave acceptance. We fear being ostracised. Our egos are fragile.

A Rolex is a non-essential item, that none of us would lust after if we were the last person on the planet.

Frequent buyers of luxury (and even non-luxury) items are addicted to the rush of the purchase. Others are looking to fill a "void" with material goods. There is an abundance of individual reasons for desiring such items, but it all boils down to evolution and our monkey brains.

Onikage · 7 March 2020, 08:26 PM

It's true some people just buy any crap. One Christmas I saw a lady walking through my local town centre carrying shopping bags and a brightly coloured plastic bucket with a Santa belt around it. She just had to have it I assumed.

Harry-57 · 7 March 2020, 08:31 PM

I don't get all the abuse hurled at Rolex for being so successful! Would that I could run my business as successfully as they do.

The gotta-have-it mentality is pervasive and driven by many factors. Social media has a moronic obsession with "keeping up", flippers drive it, Youtube is just a joke, and the noise goes on and on....

What I have also noticed, and it seems to be increasing, is that not only watch sellers, but now even makers of accessories for storing, winding, working on watches, etc. have stopped talking about horology, tradition, beauty, aesthetics, technology, and started droning on about investment investment investment, and profit profit profit.

It will pass. It always does. It's getting so stupid that the "Emperor's New Clothes" point is hurtling towards us at increasing speed, but who know how far we still have to go?

Token74 · 7 March 2020, 08:55 PM

I don’t get why people believe they know better than Rolex and question their practices. It’s astonishing. Buy or don’t buy, they don’t care, because if you don’t then someone else will.

Sent from my iPhone using Tapatalk

7 March 2020, 06:25 PM	#61
Hotrod297 2024 ROLEX DATEJUST41 Pledge Member Join Date: Sep 2015 Real Name: Rod Location: USA & UAE Watch: Rolex Posts: 766	It's an obsession...LOL __________________ "I collect Rolex because I love'um and dig'um"

7 March 2020, 08:26 PM	#63
Onikage "TRF" Member Join Date: Feb 2011 Location: England Watch: 16710, 16628 Posts: 7,757	It's true some people just buy any crap. One Christmas I saw a lady walking through my local town centre carrying shopping bags and a brightly coloured plastic bucket with a Santa belt around it. She just had to have it I assumed. __________________ GMT II 16710 TRADITIONAL ( D- Serial #) ROLEXFANBOY P-Club Member #4

7 March 2020, 08:55 PM	#65
Token74 "TRF" Member Join Date: Dec 2012 Real Name: Vince Location: England Watch: Too many! Posts: 5,723	I don’t get why people believe they know better than Rolex and question their practices. It’s astonishing. Buy or don’t buy, they don’t care, because if you don’t then someone else will. Sent from my iPhone using Tapatalk __________________ Time is limited, make every second count. Patek Philippe Nautilus 5990 - AP Royal Oak 15300 - AP Royal Oak 15450 Blue - AP Royal Oak 15450 Silver - AP Royal Oak Offshore 26480 - Royal Oak Offshore 15710 - Rolex Sea Dweller 116600 - Rolex Daytona 116519 - Rolex GMT 126710 BLRO - Omega Speedmaster Reduced - JLC Reverso GMT Moonphase - TAG Microtimer - Dent Pocket Watch - JLC Atmos Phases de lune

7 March 2020, 06:56 PM	#62
Kirsty87 "TRF" Member Join Date: Mar 2020 Location: UK Watch: Day Date 36mm Posts: 157	Of course "gotta have it" is part of the problem. But why? Because we are social beings with an evolutionary drive that ensures we care about status/competition. We crave acceptance. We fear being ostracised. Our egos are fragile. A Rolex is a non-essential item, that none of us would lust after if we were the last person on the planet. Frequent buyers of luxury (and even non-luxury) items are addicted to the rush of the purchase. Others are looking to fill a "void" with material goods. There is an abundance of individual reasons for desiring such items, but it all boils down to evolution and our monkey brains.

7 March 2020, 08:31 PM	#64
Harry-57 2024 Pledge Member Join Date: Apr 2018 Real Name: Harry Location: England Posts: 9,927	I don't get all the abuse hurled at Rolex for being so successful! Would that I could run my business as successfully as they do. The gotta-have-it mentality is pervasive and driven by many factors. Social media has a moronic obsession with "keeping up", flippers drive it, Youtube is just a joke, and the noise goes on and on.... What I have also noticed, and it seems to be increasing, is that not only watch sellers, but now even makers of accessories for storing, winding, working on watches, etc. have stopped talking about horology, tradition, beauty, aesthetics, technology, and started droning on about investment investment investment, and profit profit profit. It will pass. It always does. It's getting so stupid that the "Emperor's New Clothes" point is hurtling towards us at increasing speed, but who know how far we still have to go?

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