ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
4 January 2020, 12:01 AM | #91 | |
"TRF" Member
Join Date: Jun 2015
Location: NY
Posts: 277
|
Quote:
|
|
4 January 2020, 12:05 AM | #92 |
"TRF" Member
Join Date: Aug 2015
Location: UK
Posts: 383
|
Wow standard Diver in the UK up to £19,400 GBP
|
4 January 2020, 12:20 AM | #93 |
"TRF" Member
Join Date: May 2016
Location: NE
Posts: 2,783
|
Increasing price doesn’t automatically mean the secondary market or demand will follow. Ask any brand not named Rolex. Rolex price increases are gradual and modest. AP has gone bananas in a very short time and IMO was on the right track stabilizing secondary market and brand perception. This totally undermines that and it’s a big risk
|
4 January 2020, 01:12 AM | #94 | |
"TRF" Member
Join Date: Mar 2013
Location: Here and there
Posts: 568
|
Quote:
|
|
4 January 2020, 01:17 AM | #95 |
2024 Pledge Member
Join Date: Feb 2010
Real Name: Neil
Location: UK
Watch: ing ships roll in
Posts: 59,298
|
|
4 January 2020, 01:19 AM | #96 | |
2024 Pledge Member
Join Date: Feb 2010
Real Name: Neil
Location: UK
Watch: ing ships roll in
Posts: 59,298
|
Quote:
|
|
4 January 2020, 01:23 AM | #97 |
"TRF" Member
Join Date: May 2016
Location: NE
Posts: 2,783
|
Right but PP was never in the dumps in the secondary market like AP was a short while ago. This seems like a greedy attempt to maximize profits to me. I am not sure it will pay off for them
|
4 January 2020, 04:18 AM | #98 |
"TRF" Member
Join Date: Nov 2015
Real Name: Bolin
Location: Boston, Taipei
Watch: Nautilus 3712
Posts: 46
|
Seems to me a lot of folks here hasn't been in the game long enough. Watch companies revise their pricing quite often, so often that they actually can change prices twice a year. AP reduced their prices twice in one year in the early 2000s, and in the 2010s they increased prices twice a year or they can stay put for years. It is not about justification of the product, it a mixer of demand, currency, market and raw material costs.
__________________
Patek Philippe 37121A "Jumbo Case" Audemars Piguet 15202OR "Jumbo" Rolex Daytona 6239 "Exotic Dial PN" Rolex GMT Master 1675 "Fuschia" Rolex Submariner 5513 "Gilt" |
4 January 2020, 04:19 AM | #99 |
2024 Pledge Member
Join Date: Nov 2012
Location: USA
Watch: addiction issues
Posts: 36,973
|
Not sure where you get that notion just a few years ago most nautilus sold well below msrp secondary. 5711 blue was the only one that was around msrp plus tax used. To this day anything on a strap not enamel tanks hard.
__________________
|
4 January 2020, 11:23 AM | #100 |
"TRF" Member
Join Date: Oct 2016
Location: Montana
Posts: 3,223
|
That's a good point, but AP still was more in the dumps than PP was with the Nautilus.
|
4 January 2020, 12:15 PM | #101 |
2024 Pledge Member
Join Date: Apr 2018
Location: Pacific
Posts: 3,549
|
Is this the reason why so many used 15450 are gone? I recall a week ago there were at least 2 available in DavidSW and now there's nothing
|
4 January 2020, 12:19 PM | #102 |
"TRF" Member
Join Date: May 2016
Location: NE
Posts: 2,783
|
|
4 January 2020, 12:45 PM | #103 |
"TRF" Member
Join Date: Sep 2016
Location: Miami
Posts: 1,666
|
Lucky to have bought a BNIB 15450 for $14k usd last year...
__________________
Patek Nautilus 5740G; AP ROC 26315OR; Vacheron Fiftysix; Day Date RG 228235 Olive; Cartier Santos de Cartier Rose Gold |
4 January 2020, 01:47 PM | #104 | |
"TRF" Member
Join Date: Apr 2016
Real Name: Tom
Location: New York
Posts: 190
|
Quote:
Second, the fact that you are belittling that it’s no skin off consumers’s back to pay an extra $3,000 is a bit absurd. That’s real money to a lot of people. Kudos to you to not care about your 20% price increase. If we could all be so laissez-fair about our savings! And sure, no problem for you and your watch on order, given the premium it fetches on the secondary. You’re taking no risk, regardless of price increase. The only reason I’d tip my hat to your argument is the fact that these are all unnecessary, luxury goods, so if its too rich for one’s blood, well, no one will truly be suffering if they are indeed priced out. |
|
4 January 2020, 01:55 PM | #105 | ||
"TRF" Member
Join Date: Feb 2014
Location: Los Angeles
Watch: Rolex, AP, IWC, No
Posts: 52
|
Quote:
Quote:
The increases are just insane. I'd be so pissed if I had one on hold and was waiting through the new year. |
||
4 January 2020, 05:15 PM | #106 |
"TRF" Member
Join Date: Jul 2019
Location: Singapore
Posts: 382
|
Really lucky to get my 15450 in Dec 2019 before the price inslcrwase at SGD 23.1k. Now it is at SGD 27.1k
Sent from my VOG-L29 using Tapatalk |
4 January 2020, 06:50 PM | #107 |
"TRF" Member
Join Date: Dec 2019
Location: Europe
Posts: 15
|
|
4 January 2020, 07:34 PM | #108 |
"TRF" Member
Join Date: Jul 2019
Location: Singapore
Posts: 382
|
|
4 January 2020, 11:02 PM | #109 |
2024 Pledge Member
Join Date: Feb 2010
Real Name: Neil
Location: UK
Watch: ing ships roll in
Posts: 59,298
|
|
10 June 2020, 02:35 PM | #110 |
"TRF" Member
Join Date: Aug 2019
Location: Shanghai
Posts: 1
|
Rumors tell AP price will go up again starting July, 2020. Anyone any detail?
|
15 June 2020, 06:50 AM | #111 |
"TRF" Member
Join Date: Nov 2015
Location: Italy
Posts: 29
|
|
17 June 2020, 05:05 AM | #112 |
"TRF" Member
Join Date: Aug 2012
Location: UK
Posts: 404
|
Worldwide or only certain markets?
|
17 June 2020, 05:37 AM | #113 |
"TRF" Member
Join Date: May 2016
Location: NE
Posts: 2,783
|
AP will become the new Omega. Sadly.
Rule #1 of creating a desirable, luxury brand is to maintain exclusivity while still having people feel it is achievable. I am afraid they will just price people out of the brand. |
17 June 2020, 06:56 AM | #114 |
"TRF" Member
Join Date: Jul 2019
Location: New York
Posts: 14
|
sorry can you elaborate? I thought omega is more affordable
|
17 June 2020, 07:39 AM | #115 |
"TRF" Member
Join Date: May 2016
Location: NE
Posts: 2,783
|
They raise prices to try to maximize profit. In return, their product doesn’t hold the same value relative to MSRP in secondary market. Right now, AP is able to do this because brand is hot so it holds value. But it is not the best long term model. Otherwise rolex will raise steel daytona price to 20k tomorrow
|
17 June 2020, 07:41 AM | #116 |
"TRF" Member
Join Date: Oct 2011
Real Name: Jim
Location: Orange County, CA
Watch: Rolex, AP & Patek
Posts: 3,727
|
Not sure I get that connection? AP isn't trying to be achievable for the masses. Unlike the Rolex marketing machine that portrays exclusivity yet mass produces watches that most can save to afford, AP wants more of the Patek but really more of the RM model of limiting production, consolidating sales to boutiques and controlling the customer experience. Look how many $100k+ watches AP has produced lately and there doesn't see to be a shortage of people buying those.
|
17 June 2020, 07:48 AM | #117 | |
"TRF" Member
Join Date: Oct 2011
Real Name: Jim
Location: Orange County, CA
Watch: Rolex, AP & Patek
Posts: 3,727
|
Quote:
They do have to protect it by making sure they sustain the demand at least at that retail price and if they have full control of their distribution strategy through boutiques rather than ADs its possible. Only time will tell. That said AP and Patek has cut prices in the past too and sucked to be on that end of it as an owner but they cut AD margin at the same time that eventually made the secondary market stronger with less discounts. |
|
17 June 2020, 08:14 AM | #118 | |
"TRF" Member
Join Date: Jul 2019
Location: USA
Posts: 610
|
Quote:
And if not following your rules it’ll become omega? What about RM? They don’t seem to me becoming omega? Can you explain how they keep increasing prices and yet you can’t even get on the list? By the way omega is fantastic watchmaker with very rich history Sent from my iPhone using Tapatalk |
|
17 June 2020, 08:20 AM | #119 | |
2024 Pledge Member
Join Date: Feb 2010
Real Name: Neil
Location: UK
Watch: ing ships roll in
Posts: 59,298
|
Quote:
|
|
17 June 2020, 08:42 AM | #120 |
"TRF" Member
Join Date: May 2016
Location: NE
Posts: 2,783
|
Guys I am a big AP fan. I just think this is a very slippery slope. Hope it works out for them and for all of us as well
|
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
|
|
*Banners
Of The Month*
This space is provided to horological resources.