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ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
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#91 |
Banned
Join Date: Aug 2018
Location: Tokyo
Watch: SD43,PAM1616,Hulk
Posts: 3,567
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#92 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Jan 2008
Real Name: Martin
Location: land down under
Watch: you? "YES PLEASE"!
Posts: 3,686
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Yes and the sales assistant just bought your "trade-in"
![]() I have been offered full RRP on my watches!!
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it's not just about telling the time... happy rolexing... ![]() I'm just a man with a passion ![]() ![]() |
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#93 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Dec 2010
Real Name: PaulG
Location: Georgia
Posts: 41,071
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Official Rolex Certified Pre-Owned Announcement - 1st Dec
https://newsroom.rolex.com/?cmpid=rolexcom_newsroom
And https://newsroom.rolex.com/about-rol...wned-programme Note the date it was posted on the official newsroom page. November 30, 2022 in the first link. But the actual release is dated Dec. 1st in the second link. So everyone lost the bet? ![]() Now that it’s on their own website, Rolex has the daunting task of enforcing encroachment. For years, resellers have used a “Certified Pre-Owned” moniker. It meant anything from a reseller polishing the case all the way to a freshly RSC-serviced watch. A question - if any dealer chose to add the cost of an RSC service into their SG&A - what is different? As long as all RSC required work items were performed, and because RSC only works on authentic watches, and because the RSC does a theft list verification, and the Watch gains a 2-year international warranty, then Bob’s could say it’s the same CPO watch as a participating AD offers. Except for the CPO card, Bob’s gets a 2-yr. RSC card. Sent from my iPhone using Tapatalk Pro
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Does anyone really know what time it is? |
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#94 |
Banned
Join Date: Nov 2022
Location: Genève / US
Posts: 364
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How’s the humble pie for breakfast?
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#95 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Dec 2010
Real Name: PaulG
Location: Georgia
Posts: 41,071
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Official Rolex Certified Pre-Owned Announcement - 1st Dec
https://www.bucherer.com/rolex-certi...&start=0&sz=62
![]() Searching over 100 CPO’s 90% (or more) were DJ’s and OP’s. But if you’re in US, you can’t buy the 21,000CHF GMT. (Forgetting that $18k can be paid on Chrono24 everyday) That seems to be different from the greys who will ship anywhere. Sent from my iPhone using Tapatalk Pro
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Does anyone really know what time it is? |
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#96 |
2024 Pledge Member
Join Date: Dec 2009
Real Name: The Mystro ;)
Location: Central Pa.
Posts: 14,944
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This is a huge acknowledgment that Rolex has accepted the current watch buying market and will never return to how it was 10 years ago. In other words the good old days of how you could buy a Rolex are gone for good and Rolex will try to buy up the secondary market and control its volume.
This was long overdue for Rolex but it won’t change the market or the state of availability in a positive way. It will drive up the secondary grey market prices with less volume of available inventory. Rolex is all about control and they initiated this a few years back with the servicing and parts accounts and it screwed their independent watchmakers. The Rolex customer was left with less servicing options and more at the mercy of Rolex. Now they will try to control the secondary market. It can only cause a secondary market rate increase with less volume circulating in the free market. This will also give even more control to the AD in deciding who gets what Rolex model and how much junk jewelry you need to buy to purchase a pre owned Batman.
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#97 |
"TRF" Member
Join Date: Jan 2017
Location: UK
Posts: 2,827
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Personally I think it's a great idea, and there is a potentially great upside to this for the 'enthusiast-consumer' (as opposed to the 'investment-consumer') - and that's pricing.
If (and it's a big if) Rolex were to price lower than "market", they will undercut and therefore deflate grey prices since greys can't complete with Rolex's Certified Pre-Owned guarantee. On the other hand, I don't think Rolex pricing higher than market will really affect the market at large (at least not in the short term) as there's currently a lot of stock that doesn't seem to be shifting at certain greys I've looked at recently anyway. Rolex may choose to price higher than market for the Certified Pre-Owned guarantee, but I can't see greys raising prices in the current market as they simply can't offer the CPO. So for them the current market price is the market price as they can't add any additional value to what they're already selling. Pricing will be interesting. Rolex know full well that their RRP is a lot less than the market price, but they'd be foolish to raise RRP too much as they'd be opening themselves up to potentially "doing a Panerai" - i.e. following market trends and then getting caught out when things turn. But they may use their pre-owned pieces as a way of testing (and manipulating) the market. They could price high to test the waters, and then lower if needs be without damaging their standing. A lot will depend on Rolex's goal with this - undermine and undercut the grey market, or simply to open up a new and highly lucrative income stream. Stock is obviously the biggest issue, but assuming Rolex have a handle on that, then it's interesting times.
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Rolex - 116710BLNR : 116610LN : 116622 : 116334 : 14060M (Plus - Glashutte Original, Breitling, Omega, IWC, Tag Heuer, Doxa, Sinn, Seiko, G-Shock + micros) |
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#98 | |
2024 Pledge Member
Join Date: Nov 2012
Real Name: Steven
Location: Glocal
Posts: 19,882
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YES! And imho this is a very good thing.
Quote:
So do we actually trust Bob or a FB group... or a Rolex AD. i'll take Rolex AD for the win. ![]()
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__________________ Love timepieces and want to become a Watchmaker? Rolex has a sensational school. www.RolexWatchmakingTrainingCenter.com/ Sent from my Etch A Sketch using String Theory. |
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#99 |
"TRF" Member
Join Date: Feb 2020
Location: England
Posts: 372
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Rolex certified pre-owned
Just launched in the UK. This should be interesting as to how things move forward with the over-inflated prices of new unworn watches being sold on the grey market.
https://www.rolex.com/buying-a-rolex...pre-owned.html Not sure if this has been rolled out worldwide. |
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#100 |
Banned
Join Date: Nov 2022
Location: Genève / US
Posts: 364
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#101 |
"TRF" Member
Join Date: Jan 2017
Location: UK
Posts: 2,827
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Rolex - 116710BLNR : 116610LN : 116622 : 116334 : 14060M (Plus - Glashutte Original, Breitling, Omega, IWC, Tag Heuer, Doxa, Sinn, Seiko, G-Shock + micros) |
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#102 | |
2024 Pledge Member
Join Date: Aug 2015
Real Name: Basil
Location: Athens, GR
Watch: BoctokKomandirskie
Posts: 2,874
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Quote:
I believe we are likely to see list prices being raised to current grey market levels in the near future. And I'll risk a guess, short term, about the recent 2ndary market price drop: Climate will be reversed, fueled by fomo. I don't see how this model will improve availability and also, acquiring a Rolex at the current MSRP level is a ship about to sail. ![]() The only good thing is that this opens up the vintage option for those of us who have been reluctant to walk the minefield...
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#103 |
"TRF" Member
Join Date: Nov 2022
Location: Singapore
Posts: 108
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Will be very interesting to see how the entire inventory model and pricing model plays out… so many different theories and possible loopholes yet so exciting!!
Sent from my iPhone using Tapatalk |
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#104 |
"TRF" Member
Join Date: Feb 2020
Location: England
Posts: 372
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Sorry, missed that!
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#105 |
Banned
Join Date: Jun 2022
Location: Le Brassus
Watch: Code 11.59
Posts: 296
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#106 | |
Banned
Join Date: Aug 2018
Location: Tokyo
Watch: SD43,PAM1616,Hulk
Posts: 3,567
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#107 | |
"TRF" Member
Join Date: Dec 2017
Location: In denial
Watch: It's complicated
Posts: 1,610
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Quote:
Classic! ![]() |
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#109 |
"TRF" Member
Join Date: Jan 2017
Location: UK
Posts: 2,827
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Ah OK, I'd not realised. Looks like they're priced quite high then. So now we know!
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Rolex - 116710BLNR : 116610LN : 116622 : 116334 : 14060M (Plus - Glashutte Original, Breitling, Omega, IWC, Tag Heuer, Doxa, Sinn, Seiko, G-Shock + micros) |
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#110 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Nov 2010
Location: North Carolina
Watch: Rolex/Others
Posts: 45,589
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Interesting information and program. As they say, "The devil is in the details". For Rolex to have inventory for this program it must come from AD's taking trades or buying watches from the pre-owned market. No one is gong to give a watch up for less than they can get from the market and if they use the pre-owned for a trade to the AD for a new watch then you could be feeding the secondary market again. There is a lot to be learned about how this is going to be implemented but one thing is for sure, Rolex has thought this through and they will benefit from the program. What and how that benefit is seen will be multi-tiered but it will involve making money and having more control in the market. I look forward to more information.
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#111 |
"TRF" Member
Join Date: Jul 2014
Location: Washington, DC
Posts: 5,345
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#112 | |
Banned
Join Date: Aug 2018
Location: Tokyo
Watch: SD43,PAM1616,Hulk
Posts: 3,567
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#113 |
"TRF" Member
Join Date: Feb 2019
Location: USA
Posts: 192
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It is also live on the USA site, so this is the real deal. Later Flippy Floppers!
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#114 | |
2024 Pledge Member
Join Date: Dec 2009
Real Name: The Mystro ;)
Location: Central Pa.
Posts: 14,944
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Quote:
Nothing is going to change for the better. This is Rolex confirming the good old days of how you used to buy a Rolex 10 years ago are gone for good. Grey market will respond and their prices will rise. This is a great move for Rolex controlling more of their product but not great for the Rolex consumer trying to buy a watch.
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#115 |
"TRF" Member
Join Date: Jan 2011
Location: London/Tokyo
Watch: FPJ CO BL
Posts: 1,629
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12,300 GBP for a DJ41 in silver dial.
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F.P.Journe Chronometre Optimum Black Label, Patek 5811G-001, Patek 5167A-001, Rolex Yacht-Master 40 Everrose, (Wh) Rolex Daytona 116500 IG: tokyo_watch_guy |
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#116 | |
"TRF" Member
Join Date: Apr 2012
Location: London
Watch: 114060LB
Posts: 3,844
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#117 | |
Banned
Join Date: Aug 2018
Location: Tokyo
Watch: SD43,PAM1616,Hulk
Posts: 3,567
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#118 |
2024 Pledge Member
Join Date: Dec 2009
Real Name: The Mystro ;)
Location: Central Pa.
Posts: 14,944
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This is Rolex confirming the good old days of how we bought a Rolex 10 years ago are gone for good. I knew there was trouble when Rolex had empty display cases and decided the solution was display models you couldn’t buy.
Now you will have to get on a list for a preowned model at your AD. This is giving the AD more power to sell junk jewelry you don’t want. ![]()
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#119 |
"TRF" Member
Join Date: Sep 2022
Location: NYC
Posts: 16
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Hmm so if ADs will now sell pre owned for a 100% markup why would they even bother selling new for half the price? Just put the new ones directly in the pre owned case?
Never mind I see the 3 year limit now |
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#120 | |
"TRF" Member
Join Date: Jan 2011
Real Name: gus
Location: East Coast
Watch: APK & sometimes Y
Posts: 26,088
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Every preowned watch will be brought to Rolex specs
“Defects” cured and cases polished. I wonder what the cutoff will be as far as age/reference? Quote:
Reading backwards from my above post… Rolex is notoriously insensitive when it comes to vintage, they don’t service watches after a certain age (~30years?) and once that watch is just new enough to be serviced, Rolex replaces those elements that bring value to the vintage collectors. Thanks for sharing the news. Most interesting read in some time. ![]() If the Minimum 3 years old holds true over time,… it can help avoid Rolex building its own ticket-master business model. Has the maximum age of CPO been mentioned? Have to say I am happy my interest remains in the 5 digit references.
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