The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Watch Forum > Other (non-Rolex) Watch Topics > Audemars Piguet Discussion Forum

Closed Thread
 
Thread Tools Display Modes
Old 3 March 2024, 10:53 AM   #151
edo
"TRF" Member
 
edo's Avatar
 
Join Date: May 2012
Location: Sarajevo
Posts: 1,835
400k to be treated like that is insane.

For that kind of money, saving two years and flights to kiss SAss, in one day shopping you get a full collection of ceramic double balance, a Jumbo, any Diver, almost any ROO and something for wife... enjoy 100% models you have, and even paying all the premiums feel zillion times less screwed than now...
edo is offline  
Old 3 March 2024, 11:31 AM   #152
bwdellorf76
2024 Pledge Member
 
Join Date: Mar 2019
Location: USA
Watch: All of them
Posts: 727
Just goes to show that the “journey” AP hypes up to everyone can be just one into an expensive black hole. It’s a great piece of marketing that they tell you, but I just got the feeling it would never go anywhere close to the pieces I really wanted. You just have to bite the bullet and go with good secondary dealers. Sorry for your journey.
bwdellorf76 is offline  
Old 3 March 2024, 12:20 PM   #153
nyc2la
"TRF" Member
 
nyc2la's Avatar
 
Join Date: Mar 2014
Real Name: Stephen
Location: Beach
Watch: 16660
Posts: 9,204
Quote:
Originally Posted by Jmaster View Post
The fact that OP was offered the “hot” green ROC after he sold the Lady Music ROO would suggest that he’s not blacklisted. I think that’s a BS excuse.

At the end of the day, he was just treated poorly by AP.

Very good point.
__________________
"Nothing great was ever achieved without enthusiasm." --- RWE
nyc2la is offline  
Old 3 March 2024, 02:39 PM   #154
JettyOne
"TRF" Member
 
JettyOne's Avatar
 
Join Date: Oct 2022
Location: USA
Posts: 286
My AP Las Vegas “Journey” - A Cautionary Tale

It’s a tough read. How do you get to your level of success and gotten dragged this far?
JettyOne is offline  
Old 3 March 2024, 02:43 PM   #155
thetahoess
"TRF" Member
 
Join Date: Apr 2014
Location: North America
Posts: 91
Quote:
Originally Posted by APJourneyFail View Post
My AP Las Vegas “Journey” - A Cautionary Tale

I have been collecting watches since 1987. I became interested in getting a nice AP so I reached out to some members on the forum here back in 2017/2018. I started communicating with a sales agent in Las Vegas on a referral from a fellow TRF patron. I expressed my long term goal of getting an openwork or ceramic piece. Of course I knew this was a process, or a “journey” as AP likes to call it.

The sales agent (SA) and I communicated back and forth for quite a while until ultimately I was offered a piece in April of 2021. At that time I was interested in a 38mm ROC 26315st with silver dial and blue subdials. I flew out to try one on that had come in for a client and was already sold. I liked it and agreed to proceed by placing a deposit for the next one. Not long after this visit a 26315st was offered to me , but it was the grey dial version. My sales agent
advised me not to be “picky” about dial color and that this would get my foot in the door with AP. I flew out and purchased that watch in April 2021.

Things moved rather quickly after that and I was always reminded by my SA that I “can’t be picky”, not to ask for certain pieces and to “trust” her (my sales agent). Whenever I would bring up a piece I would like to obtain, she would say things like “my Raider client learned the first time I had a 1-hour face to face.. (he) put his trust in me ...never questions me...doesn’t
tell me ‘I want this, I want that”. She told me that she had great success in the past for her clients and to trust her. So I eventually did place my trust in her hands.

Over the course of just under 2 years, my wife and I purchased 8 more AP timepieces:

1)April 2021- 38mm ROC 26315st purchased (grey dial) - (asked for silver/blue subdials)

2) Jul 2021- Code 11:59 ladies purchase - told by SA we needed ladies piece/ diversity in collection.

3) Dec 2021- Code 11:59 RG/ Ceramic Chrono purchased - asked for WG/ ceramic version (cool piece imo).

4) Mar 2022- Ladies gold ROO purchased - didn’t ask for - told us buying a ladies piece from each AP collection category is helpful to achieve my AP grail.

About this time we again discussed the grail - I gave her a list of dream watches (Royal oak PC, ceramic anything , gold jumbo) and we agreed that in April of 2023 we would try to get it as that would coincide with my 25th wedding anniversary.

5) Mar 2022 AP Diver purchased (grey dial) - (asked for blue dial)

6) Jun 2022- Code PC purchased (103k) - this was a call we received out of the blue. Hooray she said, we had been “approved” for this wonderful timepiece. My SA told us we had been approved by not only the boutique manager , but the North America CEO and Francois Bennahmias! This was a shock to us as we had already purchased 2 Codes and never asked for a 3rd one. She explained this was a HUGE step in the process as being approved by these people would make it easier to be approved when we asked for my grail. Also we needed to fly in and pick up the watch asap. After some debate with the wife we flew in and purchased it.

Again confirming with the SA that we would ask for my grail for 1st quarter or by April 2023.

7) Jul 2022 - 41mm RO 15500 purchased - I liked this piece. Yay- maybe we are getting somewhere?

8) Oct 2022 - 37mm RO purchased for wife.

9) Oct 2022- 37mm Music Ti purchased - I did ask for a men’s (43mm) ceramic or titanium music piece. This was the ladies size and she was offering it to me and advising me to buy it.

She told me how important it was to purchase a watch each quarter and we could try for my grail next. The 37mm arrived (they were ok shipping this one despite making us travel for the others). It comes with smaller colored straps in a mosaic style I consider feminine - needless to say I was disappointed. My wife didn’t care for it either. We later sold this piece after one year in Dec ’23 (only watch we sold).

Jan 31, 2023 - My sales associate texts me that “tomorrow is my last day at AP”. She was moving just across from the AP boutique to the RM boutique in the same mall.

Feb1 2023- Feb 2024 - ZERO watches offered to me after my sales agent left

So in summary, we purchased 3 Code 11:59’s , 3 ROO , a ROC and 2 Royal Oaks with a spend of approx $400,000. This isn’t counting last minute travel as well or things like straps or cufflinks she added to a Royal Oak purchase. At least 4 of the 9 pieces we purchased were lady pieces.

We flew out in February 2023 and my wife met with our new Sales Agent. She discussed our purchases and our goal to get the grail for me for our wedding anniversary. The SA seemed disinterested and told her we already had a lot of nice pieces and what we were asking for was hard. Overall, it was not a good meeting. We reached out to the boutique manager - he was of little help also. He was relatively new to AP but had been there for 6 of the 9 purchases. His
knowledge of horology wasn’t vast. He once told me a timepiece was stainless steel when I commented on the lightness of a Titanium ROO I was viewing. I believe he was in clothing sales prior.

My understanding is that when a sought after timepiece arrives, each sales agent vouches for their client and the manager decides who gets the allocation. With these two working for us, I was naturally hesitant but decided to trust them to follow through on our prior SA’s recommendation for our next piece (she told me she left our choices with the manager).

We waited patiently throughout the year hoping that the number of pieces purchased , the diversity of the collection as well as our overall spend would allow for a nice allocation. Well, 2023 came and went.
We were offered ZERO pieces in 2023 after buying nearly every quarter for 2 years!
After getting nowhere with the boutique manager I decided to email the North
America CEO. She didn’t reply to several emails nor did she return a phone call from my wife. Only after sending an email to her and the new AP CEO in Jan 2024 did she finally reply. I figured we would have one last chance at making things right.
The North America CEO cc’d the Las Vegas boutique manager and the “Client Care Manager” in Florida to address the matter. I felt like maybe we were getting some resolution. They scheduled a time for a conference call. It was myself, the Vegas manager and AP client care manager. Ultimately after explaining my case to them they called a week later and offered me a
choice between 2 pieces: a 15510OR (gold royal oak, black dial on strap) or a 26240st (a 41mm royal oak Chrono green dial). I was shocked. I told them I would decide and let them know. These are mid-tier at best in my opinion and not anything I was expecting. Also, I have a steel ROC and RO already.

I later emailed them that I would decline both of the pieces because neither one was very appealing to me and I was through buying pieces that I didn’t ask for. The client care manager again asked to set up a call. This time, she was very rude on the phone with continual interruptions and speaking over me. She told me my “journey” didn’t qualify for the pieces I wanted (any jumbo
-ss or gold, any ceramic even the chrono). I explained that I follow watch forums and IG, etc and I personally know people who have gotten these pieces with less spend. She didn’t care. They offered no other pieces besides the 2 initial offerings. I again declined. The hubris in this company is unreal.

I know some of you will say I’m an idiot for buying pieces I didn’t really want. My SA assured me she had been very successful for her clients over the years and I trusted her. Hindsight is 20/20 and I won’t ever do this again. My hope is that I have provided some direct insight to prevent this from happening to more clients in the future. At the very least, I would encourage anyone pursuing AP to try shopping at any boutique other than AP Las Vegas @ Crystals.

I realize the past few years the watch demand has been crazy and AP was able to cater to celebrities, athletes and Instagram “influencers”. Hopefully, they will realize that the common client may be the valued customer of the future once this crazy market returns to normal. If you made it this far, thanks for reading. I wish you all success on your future watch endeavors!
And what’s worse, is if/when you want to sell, you will be black listed. Similar situation happened to me.

B
thetahoess is offline  
Old 3 March 2024, 10:07 PM   #156
TNG
"TRF" Member
 
Join Date: May 2014
Location: Europe
Posts: 53
Quote:
Originally Posted by JettyOne View Post
It’s a tough read. How do you get to your level of success and gotten dragged this far?
Feel sorry for you OP, but I questioned this myself also…Why not told your SA you would take the 3rd Code, only if they delivered an big piece in a bundle with that Code? Same day delivery and payment. Pay stupid games, win stupid prices.
TNG is offline  
Old 4 March 2024, 12:34 AM   #157
goog53
"TRF" Member
 
Join Date: Dec 2010
Real Name: Mike G
Location: Ohio
Watch: Rolex-Patek-AP
Posts: 3,066
Quote:
Originally Posted by TNG View Post
Feel sorry for you OP, but I questioned this myself also…Why not told your SA you would take the 3rd Code, only if they delivered an big piece in a bundle with that Code? Same day delivery and payment. Pay stupid games, win stupid prices.
These Boutiques dont “bundle”. When you are dealing directly with the brand you would hope their word would mean something. These are corporate employees who claim to be sales advisors. You dont have to believe them but it seems the guy obviously put his faith in the SA who didn't deliver and then left.
__________________
The only thing better than the watches are the people behind them.

"The best watch in the world is the one that's on your wrist." Morgan King

"Do you like having a good time? Then you need a good watch!" Rocky Balboa
goog53 is offline  
Old 4 March 2024, 12:49 AM   #158
Kilometerman
"TRF" Member
 
Join Date: Jan 2018
Location: Land of the free
Posts: 118
Quote:
Originally Posted by APJourneyFail View Post
So to review , under my SA I bought 9 pieces in about 18 months. She leaves, I receive ZERO pieces for 14 months. Only after failed attempts with a new SA and the manager I sold a piece.
9 pieces in 18 months?!? A brand new AP, at retail, from a boutique, every two months, at a time in the market when it’s difficult to even start a relationship with AP?

My AP spend is significantly higher than yours (albeit over a longer period of time), and while I frequently communicate my wishlist and have put in requests for several pieces, my SA and boutique only seem to offer me about 1 piece per year.

Just out of curiosity, to those all chiming in on this subject, has anyone else been at a 1 piece/2 month pace with AP?

This subject is funny timing for me… I’ve been asking for a jumbo for quite a while now. And just got offered something that’s a pretty hot piece, but not a jumbo. It’s a watch I really admire, and would be happy to own, but it’s not at the top of my list. I’ve assumed that if I take it, it might help me eventually get to a jumbo, or some other piece at the top of my list. But I’m also assuming that it probably resets the timer on my personal allocation cadence.

On the other hand, in the past 5 years or so, on two occasions I’ve had my SA call and offer me a piece that I had expressed a little interest in, but not a huge desire. Both times when I declined, within a month or so, he came back to me with a wishlist piece. Maybe the OP would have benefitted from saying “no” every now and then?

Last edited by Kilometerman; 4 March 2024 at 12:50 AM.. Reason: Typos!
Kilometerman is offline  
Old 4 March 2024, 12:53 AM   #159
codecow
"TRF" Member
 
Join Date: Feb 2013
Real Name: Louis
Location: Bay Area, CA
Watch: PP 5131R
Posts: 4,928
Yeah, dealing directly with AP through a boutique is supposed to prevent these kinds of issues, especially with transferring purchase history between SA and even stores.

The reality seems to be highly dependent on the individual.

I found my last experience to be somewhat refreshing, which was to basically be laughed out of the store when I asked for what I wanted.

The OP did “everything right” in terms of what the brand was asking and got screwed.
codecow is offline  
Old 4 March 2024, 02:05 AM   #160
John Doyle
"TRF" Member
 
Join Date: Jun 2022
Location: US
Posts: 610
Shame but lessons learned only buy what you like
John Doyle is offline  
Old 4 March 2024, 02:27 AM   #161
Bartolo
"TRF" Member
 
Join Date: Sep 2015
Location: Boston
Posts: 226
Quote:
Originally Posted by samson66 View Post
A cautionary tale is right. This shows one reason why I see no point in building "relationships" with ADs or SAs.
OP's experience certainly is far from universal. He chose the wrong AD/SA. Whether he exercised good judgement in doing so I'll reserve comment on.

I have had a "relationship" with the Boston boutique and their SAs ever since they opened. The words I constantly hear from them are, "Only get what you really want." And they have NEVER promised access to ANYTHING . . . they do tell me which pieces they see more often than others, but they have never come close to "promising" access to ANYTHING. Because they know the limitations and are good, fair, honest people.
Bartolo is offline  
Old 4 March 2024, 02:48 AM   #162
StellarisCollection
Banned
 
Join Date: Aug 2023
Location: Los Angeles, CA
Posts: 76
All that time and money spent just to be treated like this is just sad.
StellarisCollection is offline  
Old 4 March 2024, 02:55 AM   #163
Notimetodie
"TRF" Member
 
Join Date: Jul 2023
Location: USA
Posts: 123
The journey nonsense will hopefully end soon. At which point making tons of watches no one wants as well. It’s a very bizarre concept to begin with.
Notimetodie is online now  
Old 4 March 2024, 02:56 AM   #164
value.target
"TRF" Member
 
Join Date: Nov 2023
Location: Newport Beach, CA
Watch: AP, Rolex, PP
Posts: 262
Sorry you had to experience this!
__________________
AP 15510ST, 15720ST, 26240ST - Rolex 126334, 116500LN, 126610LN, 228238, - PP 5167A, 3919
value.target is offline  
Old 4 March 2024, 02:52 PM   #165
4reRlxGuy
"TRF" Member
 
Join Date: Mar 2023
Real Name: David
Location: Socal
Watch: Patek 3970
Posts: 231
Quote:
Originally Posted by JettyOne View Post
It’s a tough read. How do you get to your level of success and gotten dragged this far?
Many like myself take one's word when they are representing a product at the level of AP.
4reRlxGuy is offline  
Old 4 March 2024, 07:47 PM   #166
Wahlberg
"TRF" Member
 
Wahlberg's Avatar
 
Join Date: Nov 2011
Location: Paris
Posts: 3,556
Disgusting and sad behavior from all AP people involved.

This whole ordeal is mindblowing. Imagine setting up a meeting to 'help' a client and then eventually interrupt and scold him. Where are their minds? Why even behave as a person like that.


The sales lady perhaps can hook you up with a RM? Buy it and flip it.
Wahlberg is offline  
Old 4 March 2024, 07:50 PM   #167
Wahlberg
"TRF" Member
 
Wahlberg's Avatar
 
Join Date: Nov 2011
Location: Paris
Posts: 3,556
And in the end it's simply a watch that ticks and shows the same time as any other watch in the world. Sometimes it's best to take a step back and let it all pass. Better things to spend money on.
Wahlberg is offline  
Old 4 March 2024, 10:24 PM   #168
APJourneyFail
Banned
 
Join Date: Feb 2024
Location: Rural America
Posts: 16
Quote:
Originally Posted by Wahlberg View Post
Disgusting and sad behavior from all AP people involved.

This whole ordeal is mindblowing. Imagine setting up a meeting to 'help' a client and then eventually interrupt and scold him. Where are their minds? Why even behave as a person like that.


The sales lady perhaps can hook you up with a RM? Buy it and flip it.
She actually suggested a ladies piece or a gold men’s piece as a first buy. I politely declined. “Fool me once ……”
APJourneyFail is offline  
Old 4 March 2024, 11:53 PM   #169
superdog
2024 Pledge Member
 
superdog's Avatar
 
Join Date: Oct 2011
Real Name: Seth
Location: nj
Watch: Omega
Posts: 24,728
Quote:
Originally Posted by APJourneyFail View Post
I replied about 24 hours ago. It's the weekend and we finally have some beautiful weather. Anyway, your timeline is a little off. I received the Ladies Music in Oct 2022. After 14 months of ZERO allocations I sold it in Dec 2023. Yes, the boutique manager was made aware.
So to review , under my SA I bought 9 pieces in about 18 months. She leaves, I receive ZERO pieces for 14 months. Only after failed attempts with a new SA and the manager I sold a piece. I figured I would reach out to the NA ceo as a last attempt. Honestly, I didn't even know about the regional directors or nomads - I would have possibly switched and reached out to that person instead of the ceo who can't be bothered replying to emails from customers.

MickeyD - I'm glad to hear you think I got all moderately hot to really hot pieces. Please PM me what codes you want and I may sell them to you at retail plus tax if I don't get an allocation soon.

Another question:
I don't really want to name the SA. Some people already know and have DM'd me their experience. It does seem like she was a little rogue from hearing from other experience. She was an AP employee though and I know she received AP training once they took over from Westime. She would tell me how exhausting it was, lol. Ultimately, AP is responsible for their employees. I hope AP tries to weed these people out as there really should be a more standard experience across SA's. I do have lots of saved texts in my back pocket.

Someone said I made missteps like not taking the super hot green dial ROC. What I find that funny was that the boutique manager told me I shouldn't have bought pieces I didn't like or ask for - then offers me 2 pieces I didn't ask for!

I did have one dream watch I wanted- ceramic openworked. I added the other pieces after they proclaimed it was too hard to get and too limited. I then listed several models I like (jumbos, etc) so as to make it easier for AP. A recent thread on here talks about people getting the ceramic chrono as a 2nd piece. I even asked just for that - I really tried to work with them.


thats pretty typical for sales. no surprises there.
__________________
If happiness is a state of mind, why look anywhere else for it?

IG: gsmotorclub
IG: thesawcollection

(Both mostly just car stuff)
superdog is offline  
Old 5 March 2024, 12:26 AM   #170
codecow
"TRF" Member
 
Join Date: Feb 2013
Real Name: Louis
Location: Bay Area, CA
Watch: PP 5131R
Posts: 4,928
Quote:
Originally Posted by APJourneyFail View Post
She actually suggested a ladies piece or a gold men’s piece as a first buy. I politely declined. “Fool me once ……”
I was gonna say, probably offered a round one.
codecow is offline  
Old 5 March 2024, 01:15 AM   #171
classicalthunder
"TRF" Member
 
classicalthunder's Avatar
 
Join Date: Jul 2015
Location: philly
Watch: 16710 BLRO
Posts: 117
Just read this whole thing, what a shitty outcome.

It reminds me of a scene/story arc from The Wire, where one cop is going to catch the political fall out of a case and someone warns him that someone will come to him and ask him where he doesn't want to go when being transferred so they can look out for him in the meeting and that that person is not to be trusted...his mentor does that later in the season and that's exactly where he gets put. It was all a set up to send him someplace he would hate as punishment.

At this point, if I had enough disposable income, I'd play the same game and make sure not to tell them exactly what I really wanted the most, as that just pushes that allocation away as the ultimate (and quite likely relationship ending) purchase
classicalthunder is offline  
Old 5 March 2024, 01:40 AM   #172
sj24k
"TRF" Member
 
Join Date: Apr 2019
Location: GMT-07:00
Posts: 897
Quite the tale. But nonetheless predictable.

Helluva salesperson though. I’d hire her in a heartbeat.


Sent from my iPhone using Tapatalk
sj24k is offline  
Old 5 March 2024, 03:01 AM   #173
Notimetodie
"TRF" Member
 
Join Date: Jul 2023
Location: USA
Posts: 123
I don’t think she is a helluva salesperson at all. Any idiot would have sold those watches at that time. Unethical behavioral and not delivering on promises. Things catch up with people / businesses like that eventually.

AP is becoming trash wrt sales practice and their colabs with garbage like Marvel and trash like that rapper who’s name I can’t recall.
Notimetodie is online now  
Old 5 March 2024, 04:02 AM   #174
Akacoke
"TRF" Member
 
Akacoke's Avatar
 
Join Date: Jul 2019
Real Name: Z
Location: Bay area
Watch: A few
Posts: 375
Quote:
Originally Posted by sj24k View Post
Quite the tale. But nonetheless predictable.

Helluva salesperson though. I’d hire her in a heartbeat.


Sent from my iPhone using Tapatalk
For flight by night type business in for quick hype dollars you might need these types of sales. But consumers always catch up to it.
__________________
Akacoke is offline  
Old 5 March 2024, 06:54 AM   #175
Goupax
"TRF" Member
 
Join Date: May 2022
Location: Canada
Posts: 101
Quote:
Originally Posted by sj24k View Post
Quite the tale. But nonetheless predictable.

Helluva salesperson though. I’d hire her in a heartbeat.


Sent from my iPhone using Tapatalk
The logical step to RM to get even bigger commissions on much more expensive pieces. All about the least amount of effort to milk the most money possible.
Goupax is offline  
Old 5 March 2024, 10:19 AM   #176
honuswagner13
"TRF" Member
 
Join Date: Apr 2020
Location: N/A
Posts: 450
Unbelievable!! I feel bad for the OP.

I was there at that boutique back in 2018, way before the COVID hype.

I was looking at a few watches on display, but not 1 salesperson even bothered to talk or offer any help. I was the only one in the boutique at that time. A few minutes later some Russian looking gentleman walked in and they all fell over him. They knew him by his first name and everything. Left a bad taste in my mouth.
honuswagner13 is offline  
Old 5 March 2024, 06:10 PM   #177
Pfang56
"TRF" Member
 
Join Date: Oct 2012
Location: Switzerland
Posts: 92
Quote:
Originally Posted by APJourneyFail View Post
She actually suggested a ladies piece or a gold men’s piece as a first buy. I politely declined. “Fool me once ……”

RM even higher for entry, if you are completely new. You either get bejeweled ladies pieces, the RM65, or the RM74, all which have a much higher entry point than all highly complicated AP's (300k++). Also better to go grey here as well. Beautiful watches though!


Sent from my iPhone using Tapatalk
Pfang56 is online now  
Old 5 March 2024, 06:57 PM   #178
RRJ
"TRF" Member
 
Join Date: Feb 2022
Location: N/A
Posts: 82
I'd really like a Jumbo. I went to the boutique a year or so ago and was told that it wouldn't be possible without building a "relationship" first. Since I only build relationships with people I like and not corporations or sales staff I politely declined and went home.

Instead of beding over and literally handing out 100s of thousands on stuff I neither like nor need, I'll just wait for the hype to blow over. Give it 4-5 years and you can just buy the watches you like from AP. Probably with a discount.

I really, genuinely want to feel bad for the OP but this is outright embarassing. Or maybe I'm just to poor to piss away 400k towards people that so obviously don't give a crap about me.
RRJ is offline  
Old 5 March 2024, 08:10 PM   #179
Mr.GL
"TRF" Member
 
Join Date: Aug 2021
Location: Asia
Posts: 421
I do feel for OP. It's really unfortunate that he has met a very bad SA. Every organisation has its black sheep.

Personally, I haven't gotten what my dream watches, but my personal experience with previous and current SAs has been really good, and my journey with AP has been great so far. However, I do regret that I should have gotten into the resale market much earlier to attain my dream timepieces.

Life is such....

Thanks for sharing your story here, and I do sincerely hope this brand will do you well soon.



Sent from my SM-F936B using Tapatalk
Mr.GL is offline  
Old 5 March 2024, 08:15 PM   #180
taitun4life
2024 Pledge Member
 
taitun4life's Avatar
 
Join Date: May 2022
Real Name: T.T
Location: Fantasia
Watch: 116610LV
Posts: 298
Quote:
Originally Posted by APJourneyFail View Post
My AP Las Vegas “Journey” - A Cautionary Tale

I have been collecting watches since 1987. I became interested in getting a nice AP so I reached out to some members on the forum here back in 2017/2018. I started communicating with a sales agent in Las Vegas on a referral from a fellow TRF patron. I expressed my long term goal of getting an openwork or ceramic piece. Of course I knew this was a process, or a “journey” as AP likes to call it.

The sales agent (SA) and I communicated back and forth for quite a while until ultimately I was offered a piece in April of 2021. At that time I was interested in a 38mm ROC 26315st with silver dial and blue subdials. I flew out to try one on that had come in for a client and was already sold. I liked it and agreed to proceed by placing a deposit for the next one. Not long after this visit a 26315st was offered to me , but it was the grey dial version. My sales agent
advised me not to be “picky” about dial color and that this would get my foot in the door with AP. I flew out and purchased that watch in April 2021.

Things moved rather quickly after that and I was always reminded by my SA that I “can’t be picky”, not to ask for certain pieces and to “trust” her (my sales agent). Whenever I would bring up a piece I would like to obtain, she would say things like “my Raider client learned the first time I had a 1-hour face to face.. (he) put his trust in me ...never questions me...doesn’t
tell me ‘I want this, I want that”. She told me that she had great success in the past for her clients and to trust her. So I eventually did place my trust in her hands.

Over the course of just under 2 years, my wife and I purchased 8 more AP timepieces:

1)April 2021- 38mm ROC 26315st purchased (grey dial) - (asked for silver/blue subdials)

2) Jul 2021- Code 11:59 ladies purchase - told by SA we needed ladies piece/ diversity in collection.

3) Dec 2021- Code 11:59 RG/ Ceramic Chrono purchased - asked for WG/ ceramic version (cool piece imo).

4) Mar 2022- Ladies gold ROO purchased - didn’t ask for - told us buying a ladies piece from each AP collection category is helpful to achieve my AP grail.

About this time we again discussed the grail - I gave her a list of dream watches (Royal oak PC, ceramic anything , gold jumbo) and we agreed that in April of 2023 we would try to get it as that would coincide with my 25th wedding anniversary.

5) Mar 2022 AP Diver purchased (grey dial) - (asked for blue dial)

6) Jun 2022- Code PC purchased (103k) - this was a call we received out of the blue. Hooray she said, we had been “approved” for this wonderful timepiece. My SA told us we had been approved by not only the boutique manager , but the North America CEO and Francois Bennahmias! This was a shock to us as we had already purchased 2 Codes and never asked for a 3rd one. She explained this was a HUGE step in the process as being approved by these people would make it easier to be approved when we asked for my grail. Also we needed to fly in and pick up the watch asap. After some debate with the wife we flew in and purchased it.

Again confirming with the SA that we would ask for my grail for 1st quarter or by April 2023.

7) Jul 2022 - 41mm RO 15500 purchased - I liked this piece. Yay- maybe we are getting somewhere?

8) Oct 2022 - 37mm RO purchased for wife.

9) Oct 2022- 37mm Music Ti purchased - I did ask for a men’s (43mm) ceramic or titanium music piece. This was the ladies size and she was offering it to me and advising me to buy it.

She told me how important it was to purchase a watch each quarter and we could try for my grail next. The 37mm arrived (they were ok shipping this one despite making us travel for the others). It comes with smaller colored straps in a mosaic style I consider feminine - needless to say I was disappointed. My wife didn’t care for it either. We later sold this piece after one year in Dec ’23 (only watch we sold).

Jan 31, 2023 - My sales associate texts me that “tomorrow is my last day at AP”. She was moving just across from the AP boutique to the RM boutique in the same mall.

Feb1 2023- Feb 2024 - ZERO watches offered to me after my sales agent left

So in summary, we purchased 3 Code 11:59’s , 3 ROO , a ROC and 2 Royal Oaks with a spend of approx $400,000. This isn’t counting last minute travel as well or things like straps or cufflinks she added to a Royal Oak purchase. At least 4 of the 9 pieces we purchased were lady pieces.

We flew out in February 2023 and my wife met with our new Sales Agent. She discussed our purchases and our goal to get the grail for me for our wedding anniversary. The SA seemed disinterested and told her we already had a lot of nice pieces and what we were asking for was hard. Overall, it was not a good meeting. We reached out to the boutique manager - he was of little help also. He was relatively new to AP but had been there for 6 of the 9 purchases. His
knowledge of horology wasn’t vast. He once told me a timepiece was stainless steel when I commented on the lightness of a Titanium ROO I was viewing. I believe he was in clothing sales prior.

My understanding is that when a sought after timepiece arrives, each sales agent vouches for their client and the manager decides who gets the allocation. With these two working for us, I was naturally hesitant but decided to trust them to follow through on our prior SA’s recommendation for our next piece (she told me she left our choices with the manager).

We waited patiently throughout the year hoping that the number of pieces purchased , the diversity of the collection as well as our overall spend would allow for a nice allocation. Well, 2023 came and went.
We were offered ZERO pieces in 2023 after buying nearly every quarter for 2 years!
After getting nowhere with the boutique manager I decided to email the North
America CEO. She didn’t reply to several emails nor did she return a phone call from my wife. Only after sending an email to her and the new AP CEO in Jan 2024 did she finally reply. I figured we would have one last chance at making things right.
The North America CEO cc’d the Las Vegas boutique manager and the “Client Care Manager” in Florida to address the matter. I felt like maybe we were getting some resolution. They scheduled a time for a conference call. It was myself, the Vegas manager and AP client care manager. Ultimately after explaining my case to them they called a week later and offered me a
choice between 2 pieces: a 15510OR (gold royal oak, black dial on strap) or a 26240st (a 41mm royal oak Chrono green dial). I was shocked. I told them I would decide and let them know. These are mid-tier at best in my opinion and not anything I was expecting. Also, I have a steel ROC and RO already.

I later emailed them that I would decline both of the pieces because neither one was very appealing to me and I was through buying pieces that I didn’t ask for. The client care manager again asked to set up a call. This time, she was very rude on the phone with continual interruptions and speaking over me. She told me my “journey” didn’t qualify for the pieces I wanted (any jumbo
-ss or gold, any ceramic even the chrono). I explained that I follow watch forums and IG, etc and I personally know people who have gotten these pieces with less spend. She didn’t care. They offered no other pieces besides the 2 initial offerings. I again declined. The hubris in this company is unreal.

I know some of you will say I’m an idiot for buying pieces I didn’t really want. My SA assured me she had been very successful for her clients over the years and I trusted her. Hindsight is 20/20 and I won’t ever do this again. My hope is that I have provided some direct insight to prevent this from happening to more clients in the future. At the very least, I would encourage anyone pursuing AP to try shopping at any boutique other than AP Las Vegas @ Crystals.

I realize the past few years the watch demand has been crazy and AP was able to cater to celebrities, athletes and Instagram “influencers”. Hopefully, they will realize that the common client may be the valued customer of the future once this crazy market returns to normal. If you made it this far, thanks for reading. I wish you all success on your future watch endeavors!
Definitely a cautionary tale. Thanks for sharing 🙏🏽
__________________
RLX: 116610LV | 126710BLRO | 226570 Polar Dial | 126500LN Panda Dial | 126333 Wimbledon | 126334 Lumed Stick | IWC: IW371604 | OMG: 310.30.42.50.01.002

Get what you love and wear ‘em…..
taitun4life is offline  
Closed Thread


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

OCWatches

DavidSW Watches

Wrist Aficionado

Takuya Watches

Asset Appeal

My Watch LLC


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.