UK msrp prices significantly higher

[Audemars Enjoyer]

Hi all,

Picking up a new piece this week from AP in London, I have noticed that msrp is significantly higher (£5k+) in this instance to the US and countries in Asia, why is this so? My SA says that headquarters balance prices globally around CHF every few quarters yet we are working with near +-10% differences. Feels kind of painful having to spend thousands more for the same piece.

[ikincooper]

Congrats on your incoming OP, what are you getting?

I believe the Uk had a price increase in Sept/Oct 2023. As to why the UK is comparatively more expensive than other countries, I’ve no idea.


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[Audemars Enjoyer]

Thank you! I am picking up the 15550 BA.02, the alyx dial in 37mm YG.

[AEV]

US prices on the website are excluding VAT as it varies per state.
Once VAT is added it should be fairly the same.

The only significant difference that I have noticed is Swiss vs Europe, but that is due to much lower VAT in Switzerland of 7.7% as opposed to 19% - 22% in European countries.

Congrats on the incoming.

[DoricSpiker]

Was with my brother last week in Bangkok and he lives in Aus. We worked out the same discrepancy is going on with Rolex, retail prices are over 10% higher in the UK than Aus!

There is probably a reason the Europeans called us Treasure Island for years though!

[GW44]

Originally Posted by ikincooper

Congrats on your incoming OP, what are you getting?

I believe the Uk had a price increase in Sept/Oct 2023. As to why the UK is comparatively more expensive than other countries, I’ve no idea.


Sent from my iPhone using Tapatalk

Pretty sure its due to FX rates Niki

In recent years when AP UK have had some price increases there has also been some slight decreases due to FX rates.

[Audemars Enjoyer]

Originally Posted by ikincooper

Congrats on your incoming OP, what are you getting?

I believe the Uk had a price increase in Sept/Oct 2023. As to why the UK is comparatively more expensive than other countries, I’ve no idea.


Sent from my iPhone using Tapatalk

Thank you. Getting the AP x Alyx 37mm, 15550BA.02!

[ikincooper]

Originally Posted by GW44

Pretty sure its due to FX rates Niki

In recent years when AP UK have had some price increases there has also been some slight decreases due to FX rates.

Make sense; prices are set/equalised and then currency fluctuations change things until subsequent price changes come in. Thanks Gareth.

Originally Posted by Audemars Enjoyer

Thank you. Getting the AP x Alyx 37mm, 15550BA.02!

Very exciting! Be sure to post some incoming photos in due course.


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[royz]

are prices in us going up as well?