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blada4life · 6 March 2020, 01:15 AM

Has anyone heard this? Everest Bands is claiming Rolex has been contacting their dealers/buyers to advise them they will be presenting the new releases at their fifth ave location around the same time as baselworld would have been. Has anyone heard this from any of their dealers? I wonder how verifiable this is. One would think Rolex has to notify their dealers soon so they can make travel arrangements.

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locutus49 · 6 March 2020, 01:22 AM

Maybe then we can finally put the nail in the coffin of yearly rumors that the Smurf will come out in SS. I am biased as I own a Smurf.

JParm · 6 March 2020, 01:24 AM

Quote:

Originally Posted by blada4life

Has anyone heard this? Everest Bands is claiming Rolex has been contacting their dealers/buyers to advise them they will be presenting the new releases at their fifth ave location around the same time as baselworld would have been. Has anyone heard this from any of their dealers? I wonder how verifiable this is. One would think Rolex has to notify their dealers soon so they can make travel arrangements.

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I would say a statement like that from Everest Bands carries more weight than a "my AD said". Now, is it 1 pound of feathers or bricks...

dimag333 · 6 March 2020, 01:37 AM

Quote:

Originally Posted by locutus49

Maybe then we can finally put the nail in the coffin of yearly rumors that the Smurf will come out in SS. I am biased as I own a Smurf.

and lvc being disco lol

steve

Calatrava r · 6 March 2020, 02:19 AM

I have heard this also.

Tools · 6 March 2020, 02:29 AM

Don't know about the rumor, but it would make sense.

Rolex is geared up and producing whatever model changes that their business plan has established going forward.

They have already stopped shipping older iterations in preparation for new stock, so, at some point they will/need to ship product. That product will be whatever they have warehoused for release after Basel.

Andrew NYC · 6 March 2020, 02:34 AM

Quote:

Originally Posted by blada4life

Has anyone heard this? Everest Bands is claiming Rolex has been contacting their dealers/buyers to advise them they will be presenting the new releases at their fifth ave location around the same time as baselworld would have been. Has anyone heard this from any of their dealers? I wonder how verifiable this is. One would think Rolex has to notify their dealers soon so they can make travel arrangements.

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So when referring to the "fifth avenue" location do you mean where the RSC is located or at the Wempe Rolex boutique located on the street level of the same building?

ArtNouveau · 6 March 2020, 02:37 AM

The only negative there is that the Boutique is not very big. It would not hold many press members, VIP’s, and Rolex execs at the same time.

Goose 104 · 6 March 2020, 02:39 AM

I also heard that there would be a launch event at Watches of Switzerland in Regent Street in London (very large venue).

padi56 · 6 March 2020, 02:40 AM

Cannot see this happening myself although Rolex USA is a separate company from Rolex SA.

dtwer · 6 March 2020, 03:11 AM

That would be a good thing as at least it would provide people some sense of normalcy and something to get excited about.

It's getting depressing when all you see is "Coronavirus this" or "confirmed cases that" on the news.

schoolboy · 6 March 2020, 03:25 AM

Quote:

Originally Posted by dtwer

That would be a good thing as at least it would provide people some sense of normalcy and something to get excited about.

It's getting depressing when all you see is "Coronavirus this" or "confirmed cases that" on the news.

You’re right.

I’m not sure if I’m ready to buy a new watch, even if they were available.

But as a watch fan, I’m excited to see what’s new!

Sonos · 6 March 2020, 03:29 AM

Events in London and New York rumours are strong

Likestheshiny · 6 March 2020, 03:34 AM

They have to announce the new models somewhere. But, just because they'll be released at the 5th Ave. location doesn't mean they won't be released at the same time in other locations worldwide. Everest would only have been told about the one relevant to Everest, after all.

Soph22 · 6 March 2020, 04:07 AM

Yes also heard this from a reputable watch blogger. He also said that Gmt coke was likely to come out

jb335 · 6 March 2020, 04:18 AM

I haveno idea. However, the timing makes sense. No idea where they will anounce, but even though Basel is cancleled, Rolex is likely still on the same timeline as far as getting everything prepared and ready for an announcement.

No clue where they will announce, but around the same time as the scheduled Basel makes total sense.

H25B · 6 March 2020, 05:55 AM

I was there today, no mention of it... Who knows.

AK797 · 6 March 2020, 06:04 AM

Quote:

Originally Posted by Goose 104

I also heard that there would be a launch event at Watches of Switzerland in Regent Street in London (very large venue).

The Rolex part is fairly small tho, think the Knightsbridge one is bigger.

RJRJRJ · 6 March 2020, 06:14 AM

I agree that something like this is likely to happen, but why would Rolex contact Everest dealers about this?

AJMarcus · 6 March 2020, 06:16 AM

I heard from my AD it would be in New York City but they didn’t know anymore. That was last week. So it tracks.

77T · 6 March 2020, 07:07 AM

I don’t think the logistics are feasible.

First, why only 5th Avenue? What about simultaneous reveals in London, Paris, HK, etc.

I doubt enough models would be available to do a global launch.

Outside of logistics, the coronavirus would likely reduce any turnout in major metro centers. It would be better to do the streaming global launch with major fanfare and presentations like Apple has for years now.

Then let a roadshow follow with new models like they’ve done after Basel like they’ve done for the past decade or more.

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dkast85 · 6 March 2020, 10:34 AM

Hmm. That's right by where i work.

6120 · 7 March 2020, 05:28 AM

Quote:

Originally Posted by Tools

Don't know about the rumor, but it would make sense.

Rolex is geared up and producing whatever model changes that their business plan has established going forward.

They have already stopped shipping older iterations in preparation for new stock, so, at some point they will/need to ship product. That product will be whatever they have warehoused for release after Basel.

Seems logical

Lex_Ordo · 7 March 2020, 07:24 AM

Quote:

Originally Posted by padi56

Cannot see this happening myself although Rolex USA is a separate company from Rolex SA.

Separate Company?
Can you explain in better detail?

ArtNouveau · 7 March 2020, 07:30 AM

Quote:

Originally Posted by Lex_Ordo

Separate Company?
Can you explain in better detail?

My understanding is because of US Anti-Trust laws decades ago it was better to establish an independent importer/distributor here versus a direct branch of the manufacturer. Think about how foreign car manufacturers and their dealers are set up here.
I think the lines have been blurred somewhat over the years but it’s still safe to say RolexUSA is mostly autonomous in its policies and decision making.

JSol1 · 7 March 2020, 08:50 AM

I was also told this was the plan yesterday. The Tudor rep was in my AD when I stopped by. Said the invite list would be extremely limited, probably not even VIPs, but only high volume ADs and very limited press. Also said that depending on the state of the virus situation, they will cancel at a moment’s notice.
Take it for what it’s worth, but sounded genuine...

6 March 2020, 01:15 AM	#1
blada4life "TRF" Member Join Date: Jan 2014 Location: USA Posts: 1,038	Rolex to release new models at their fifth ave location? Has anyone heard this? Everest Bands is claiming Rolex has been contacting their dealers/buyers to advise them they will be presenting the new releases at their fifth ave location around the same time as baselworld would have been. Has anyone heard this from any of their dealers? I wonder how verifiable this is. One would think Rolex has to notify their dealers soon so they can make travel arrangements. Sent from my iPhone using Tapatalk

6 March 2020, 02:29 AM	#6
Tools TRF Moderator & 2024 DATE-JUST41 Patron Join Date: May 2007 Real Name: Larry Location: Mojave Desert Watch: GMT's Posts: 43,260	Don't know about the rumor, but it would make sense. Rolex is geared up and producing whatever model changes that their business plan has established going forward. They have already stopped shipping older iterations in preparation for new stock, so, at some point they will/need to ship product. That product will be whatever they have warehoused for release after Basel. __________________ (Chill ... It's just a watch Forum.....) NAWCC Member

6 March 2020, 02:40 AM	#10
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 52,559	Cannot see this happening myself although Rolex USA is a separate company from Rolex SA. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

6 March 2020, 07:07 AM	#21
77T 2024 ROLEX DATEJUST41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 41,083	I don’t think the logistics are feasible. First, why only 5th Avenue? What about simultaneous reveals in London, Paris, HK, etc. I doubt enough models would be available to do a global launch. Outside of logistics, the coronavirus would likely reduce any turnout in major metro centers. It would be better to do the streaming global launch with major fanfare and presentations like Apple has for years now. Then let a roadshow follow with new models like they’ve done after Basel like they’ve done for the past decade or more. Sent from my iPhone using Tapatalk Pro __________________ Does anyone really know what time it is?

6 March 2020, 01:22 AM	#2
locutus49 Banned Join Date: May 2014 Real Name: John Location: La Jolla, CA Watch: Platona Posts: 12,194	Maybe then we can finally put the nail in the coffin of yearly rumors that the Smurf will come out in SS. I am biased as I own a Smurf.

6 March 2020, 02:19 AM	#5
Calatrava r 2024 Pledge Member Join Date: Mar 2017 Location: United States Watch: Rolex and Patek Posts: 10,780	I have heard this also.

6 March 2020, 02:37 AM	#8
ArtNouveau 2024 Pledge Member Join Date: Jan 2013 Location: NWA, USA Watch: BLRO/Daytona/OP41s Posts: 5,050	The only negative there is that the Boutique is not very big. It would not hold many press members, VIP’s, and Rolex execs at the same time.

6 March 2020, 02:39 AM	#9
Goose 104 "TRF" Member Join Date: Nov 2019 Location: UK Watch: 126622 Posts: 891	I also heard that there would be a launch event at Watches of Switzerland in Regent Street in London (very large venue).

6 March 2020, 03:11 AM	#11
dtwer "TRF" Member Join Date: Oct 2011 Location: midwest Watch: DJ 41 Posts: 1,481	That would be a good thing as at least it would provide people some sense of normalcy and something to get excited about. It's getting depressing when all you see is "Coronavirus this" or "confirmed cases that" on the news.

6 March 2020, 03:29 AM	#13
Sonos "TRF" Member Join Date: Nov 2019 Location: Global Posts: 67	Events in London and New York rumours are strong

6 March 2020, 03:34 AM	#14
Likestheshiny "TRF" Member Join Date: Apr 2017 Location: _ Posts: 1,877	They have to announce the new models somewhere. But, just because they'll be released at the 5th Ave. location doesn't mean they won't be released at the same time in other locations worldwide. Everest would only have been told about the one relevant to Everest, after all.

6 March 2020, 04:07 AM	#15
Soph22 "TRF" Member Join Date: Sep 2019 Location: Utrecht Posts: 1	Yes also heard this from a reputable watch blogger. He also said that Gmt coke was likely to come out

6 March 2020, 04:18 AM	#16
jb335 2024 Pledge Member Join Date: Jan 2017 Location: The States Watch: Cosmograph Daytona Posts: 7,056	I haveno idea. However, the timing makes sense. No idea where they will anounce, but even though Basel is cancleled, Rolex is likely still on the same timeline as far as getting everything prepared and ready for an announcement. No clue where they will announce, but around the same time as the scheduled Basel makes total sense.

6 March 2020, 05:55 AM	#17
H25B "TRF" Member Join Date: Nov 2017 Location: Midwest Watch: BLNR, SD43, OP31 Posts: 424	I was there today, no mention of it... Who knows.

6 March 2020, 06:14 AM	#19
RJRJRJ "TRF" Member Join Date: Aug 2011 Location: USA Posts: 3,495	I agree that something like this is likely to happen, but why would Rolex contact Everest dealers about this?

6 March 2020, 06:16 AM	#20
AJMarcus "TRF" Member Join Date: Nov 2010 Real Name: AJ Location: USA Watch: Swiss Posts: 5,224	I heard from my AD it would be in New York City but they didn’t know anymore. That was last week. So it tracks.

6 March 2020, 10:34 AM	#22
dkast85 "TRF" Member Join Date: Jan 2018 Real Name: Dave Location: Connecticut Watch: Rolex BLNR 116710 Posts: 104	Hmm. That's right by where i work.

7 March 2020, 08:50 AM	#26
JSol1 2024 ROLEX DATEJUST41 Pledge Member Join Date: Aug 2019 Location: New England Posts: 1,737	I was also told this was the plan yesterday. The Tudor rep was in my AD when I stopped by. Said the invite list would be extremely limited, probably not even VIPs, but only high volume ADs and very limited press. Also said that depending on the state of the virus situation, they will cancel at a moment’s notice. Take it for what it’s worth, but sounded genuine...

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