@Rolex (Instagram) -- SD43

[atticusmittens]

Notice they have been featuring the SD43 on Rolexs main instagram page latley (past couple weeks), wonder if that is bc they are ramping up distribution into the holidays, or trying to create more buzz around the SD43.

Seems they go thru cycles of promoting a certain watch for a few weeks or so and just strikes me as odd that 6 months after it was first revealed, they finally start to show off the SD43 on instagram.

I just got a SD43 for my first rolex and have really been enjoying it after finding one at the Tourneau Time Machine here in NYC a few weeks ago. The salesperson said they had only gotten 2 to 3 of these so far this year. Still have yet to try a SS Daytona in person, so may eventually try to trade up to on of those - but for now this watch seems perfect (and I have a small wrist)...

Whatever the case, the pictures/videos and write-ups are awesome - take a look!