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Sub King · 8 December 2017, 04:17 PM

On another watch forum, a couple of gentlemen are propagating the rumor that steel Subs will be discontinued in 2018, to be replaced with white gold special edition versions.

Does anyone know if there is any truth to this?

I'm incredulous myself, but considering the massive steel Sub shortage and also the fact that Rolex had the audacity to make a watch as iconic as the Pepsi GMT into an exclusively PM model, I cannot say I would be entirely surprised.

Thoughts? Opinions? Has anyone here also encountered these rumors?

Cheers!

RW16610 · 8 December 2017, 04:23 PM

Never believe all the crap you read online. Only Rolex would know and to stop making a Submariner in steel takes this to a new level.

Therolexlogin · 8 December 2017, 04:25 PM

The chances of that happening are next to none.

DmXmD · 8 December 2017, 04:27 PM

Quote:

Originally Posted by Sub King

On another watch forum, a couple of gentlemen are propagating the rumor that steel Subs will be discontinued in 2018, to be replaced with white gold special edition versions.

Does anyone know if there is any truth to this?

I'm incredulous myself, but considering the massive steel Sub shortage and also the fact that Rolex had the audacity to make a watch as iconic as the Pepsi GMT into an exclusively PM model, I cannot say I would be entirely surprised.

Thoughts? Opinions? Has anyone here also encountered these rumors?

Cheers!

Having just purchased a SS SubC, I 99% doubt, but hope you are correct. That would just about double the future price of all SS Subs. I would just flip mine, add a little cash, and end up buying a WG version.

There is definitely some logic to this thought. With the insane demand, why even sell SS models? If you can sell a million SS models per year, or could sell 500k PM models, which one comes out ahead? Which one maintains the brand image in a world where smart watches are taking up wrist real estate everywhere?

GB-man · 8 December 2017, 04:32 PM

Whoever proposed that is an idiot.

Godfather111 · 8 December 2017, 04:34 PM

I've heard the rumor.

And to those who believe this, I have a bridge or two I'd like to sell you.

Cheap.

If you call now, I'll throw in an airport.

RW16610 · 8 December 2017, 04:36 PM

Quote:

Originally Posted by GB-man

Whoever proposed that is an idiot.

Smarties · 8 December 2017, 05:02 PM

Nothing is impossible. But....the possibility of this happening is 0.0000000001% IMO.

nursejm · 8 December 2017, 05:08 PM

Maybe you are also that “gentleman” on another forum.

Best regards,

mahefa · 8 December 2017, 05:14 PM

Hard to believe it will happen. But, it certainly would make sense to sell 200k PM watches instead of 800k mixed ones. Better profit with not so much work to do. Brand image would be more clear as well, Rolex is always PM.

Then again the roots of Rolex are not in PM at all. But Platinum Sub would be interesting.

Earnyourturns · 8 December 2017, 05:19 PM

Quote:

Originally Posted by Smarties

Nothing is impossible. But....the possibility of this happening is 0.0000000001% IMO.

I think your calculations are out a little. It's more like 0.00000002%

Danny83 · 8 December 2017, 05:21 PM

No way

mjclark32 · 8 December 2017, 05:23 PM

Who thinks of this?

Quicksilver · 8 December 2017, 05:27 PM

But they could restrict supply of SS models and adopt a Daytona supply model. Then Rolex could claim to be remaining true to a their heritage as a manafacturer of affordable steel utility watches and increase turnover on the more profitable gold models. That would be a nightmare.

prozac51 · 8 December 2017, 05:32 PM

Rumours will be forever rumours.
Rolex keeps secrets better than the FBI and CIA combined so I'd doubt anything they didn't announce directly.

Sent from my HTC_2Q4D100 using Tapatalk

Tony-GB · 8 December 2017, 05:34 PM

I've also read Submariners will no longer be made of steel but unicorn horn.

Montybaber · 8 December 2017, 05:37 PM

I think maybe that person has seen the hardback Rolex catalogue (it may be the latest, I got mine yesterday) and assumed this due to no SS Subs being shown in it

henry333 · 8 December 2017, 05:52 PM

But but.... I read it on the internet

Canook · 8 December 2017, 05:59 PM

Quote:

Originally Posted by Tony-GB

I've also read Submariners will no longer be made of steel but unicorn horn.

i actually ordered a whole unicorn from my rolex AD.. they said its horn will be perfect as a watch winder for my new all gold 2018 submariners

Benjo74 · 8 December 2017, 06:10 PM

Quote:

Originally Posted by RW16610

Never believe all the crap you read online. Only Rolex would know and to stop making a Submariner in steel takes this to a new level.

I just read your post online. I’m therefore calling BS!

Sent from my iPhone using Tapatalk

mineral · 8 December 2017, 06:27 PM

No way and it won’t happen

Sent from my iPhone using Tapatalk

solesman · 8 December 2017, 06:27 PM

I read that BS over on WUS Rolex forum last night. The chap was going on and on about "his source" Laughable crap.

Muzz · 8 December 2017, 06:33 PM

come on.

swatty · 8 December 2017, 06:41 PM

Now I’ve heard it all

hambone1983 · 8 December 2017, 06:47 PM

IMO no one has invested more time, effort, engineering, advertising, brand equity and everything else that goes along with it in creating an extremely popular and quite expensive premium line of stainless steel watches. They occupy the dominant position in the sweet spot of the market. In no logical world do they walk away from that

osamu · 8 December 2017, 06:52 PM

I've kinda wondered with the huge steps Tudor has taken in recent years, if Rolex would focus more on going after the high end market (AP/PP) and leave Tudor as the Rolex of yesteryear. But cutting their most iconic sports model next year? I can't see it, unless it was just replaced with a Submariner Master II.

Onikage · 8 December 2017, 07:14 PM

What a load of rubbish.

Ouro9999 · 8 December 2017, 07:34 PM

This is true, this watch will be discontinued on february 31, 2018.

Enviado de meu SM-G955F usando Tapatalk

VicLeChic · 8 December 2017, 07:38 PM

this is like saying cows will stop producing milk

Switch · 8 December 2017, 07:39 PM

I thought SS subs is Rolexs bread and butter.

8 December 2017, 04:17 PM	#1
Sub King "TRF" Member Join Date: May 2017 Location: Canada Watch: 124060 Posts: 401	No more steel Subs in 2018?! On another watch forum, a couple of gentlemen are propagating the rumor that steel Subs will be discontinued in 2018, to be replaced with white gold special edition versions. Does anyone know if there is any truth to this? I'm incredulous myself, but considering the massive steel Sub shortage and also the fact that Rolex had the audacity to make a watch as iconic as the Pepsi GMT into an exclusively PM model, I cannot say I would be entirely surprised. Thoughts? Opinions? Has anyone here also encountered these rumors? Cheers!

8 December 2017, 04:32 PM	#5
GB-man 2024 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 36,856	Whoever proposed that is an idiot. __________________

8 December 2017, 05:14 PM	#10
mahefa "TRF" Member Join Date: Feb 2017 Location: Switzerland Watch: Rolexes Posts: 1,087	Hard to believe it will happen. But, it certainly would make sense to sell 200k PM watches instead of 800k mixed ones. Better profit with not so much work to do. Brand image would be more clear as well, Rolex is always PM. Then again the roots of Rolex are not in PM at all. But Platinum Sub would be interesting. __________________ ♛Deepsea Blue -17 ♛ Deepsea Blue -19 ♛Deepsea Black ♛Explorer I ♛Explorer II ♛ Explorer 1 ♛GMT-Master II BLNR ♛ Sky-Dweller Blue ♛ Sky-Dweller Black ♛ AirKing ♛ Day-Date 40 Platinum ♛ Daytona C White ♛ Submariner LVc ♛ Two-Tone Submariner ♛ Day-Date 36 ♛ Datejust 41 grey ♛

8 December 2017, 05:23 PM	#13
mjclark32 "TRF" Member Join Date: Mar 2010 Real Name: MJC Location: PHL USA Watch: IWC, Rolex, AP Posts: 29,232	Who thinks of this? __________________

8 December 2017, 05:27 PM	#14
Quicksilver "TRF" Member Join Date: Jul 2008 Real Name: David Location: London+Guangzhou Watch: ing watches Posts: 2,603	But they could restrict supply of SS models and adopt a Daytona supply model. Then Rolex could claim to be remaining true to a their heritage as a manafacturer of affordable steel utility watches and increase turnover on the more profitable gold models. That would be a nightmare. __________________ Rolex Sea Dweller 116600, GMT Master II 16710 (Pepsi) and 116710 BLNR, Daytona 116500LN, Submariner 14060M.

8 December 2017, 04:23 PM	#2
RW16610 2024 Pledge Member Join Date: Apr 2008 Real Name: Rommel Location: Toronto Canada Watch: 116710LN Posts: 8,963	Never believe all the crap you read online. Only Rolex would know and to stop making a Submariner in steel takes this to a new level.

8 December 2017, 04:25 PM	#3
Therolexlogin "TRF" Member Join Date: Nov 2017 Real Name: Andy Location: Vancouver, Canada Watch: GMT Master II BLNR Posts: 79	The chances of that happening are next to none.

8 December 2017, 04:34 PM	#6
Godfather111 "TRF" Member Join Date: Oct 2017 Real Name: Marco Location: Location,Location Watch: Your Step Posts: 277	I've heard the rumor. And to those who believe this, I have a bridge or two I'd like to sell you. Cheap. If you call now, I'll throw in an airport.

8 December 2017, 05:02 PM	#8
Smarties "TRF" Member Join Date: May 2016 Location: Asia Posts: 714	Nothing is impossible. But....the possibility of this happening is 0.0000000001% IMO.

8 December 2017, 05:08 PM	#9
nursejm Banned Join Date: Feb 2015 Location: Abu Dhabi/Manila Watch: Rolex, PAM, Tag. Posts: 253	Maybe you are also that “gentleman” on another forum. Best regards,

8 December 2017, 05:21 PM	#12
Danny83 2024 ROLEX DATEJUST41 Pledge Member Join Date: Sep 2013 Real Name: Danny Location: Bay Area CA Watch: Yellow Gold Posts: 20,162	No way

8 December 2017, 05:32 PM	#15
prozac51 "TRF" Member Join Date: Nov 2017 Location: Singapore Posts: 131	Rumours will be forever rumours. Rolex keeps secrets better than the FBI and CIA combined so I'd doubt anything they didn't announce directly. Sent from my HTC_2Q4D100 using Tapatalk

8 December 2017, 05:34 PM	#16
Tony-GB "TRF" Member Join Date: Apr 2008 Real Name: Tony Location: Oxfordshire, UK Watch: 116680 & 116622 Posts: 3,953	I've also read Submariners will no longer be made of steel but unicorn horn. __________________ "...why oh why, didn't I take the blue pill...?" http://www.helenanddouglas.org.uk/ www.cheetah.org

8 December 2017, 05:37 PM	#17
Montybaber "TRF" Member Join Date: Mar 2017 Real Name: Craig Location: Uk Watch: 116610LV Posts: 113	I think maybe that person has seen the hardback Rolex catalogue (it may be the latest, I got mine yesterday) and assumed this due to no SS Subs being shown in it

8 December 2017, 05:52 PM	#18
henry333 "TRF" Member Join Date: Jan 2013 Real Name: Hendricks Location: USA Watch: 116600 Posts: 826	But but.... I read it on the internet

8 December 2017, 06:27 PM	#21
mineral "TRF" Member Join Date: Dec 2005 Posts: 3,670	No way and it won’t happen Sent from my iPhone using Tapatalk __________________ Watching date changes every midnight

8 December 2017, 06:27 PM	#22
solesman "TRF" Member Join Date: Oct 2009 Location: UK Posts: 526	I read that BS over on WUS Rolex forum last night. The chap was going on and on about "his source" Laughable crap.

8 December 2017, 06:33 PM	#23
Muzz "TRF" Member Join Date: Mar 2014 Real Name: Steve Location: TO CAD, HCMC VN Watch: MP 18946 Posts: 7,292	come on.

8 December 2017, 06:41 PM	#24
swatty "TRF" Member Join Date: Dec 2007 Real Name: Peter Location: Sydney Watch: The Game Posts: 17,404	Now I’ve heard it all __________________ 5513, 7928, 1601(gifted to my daughter), 16610LV, 14060, 16610(Random serial),116610, ,79280P, 70330, 25600TB, 792500BM, M56000, 79030B, 25707B/21 (won this special watch),

8 December 2017, 06:47 PM	#25
hambone1983 2024 Pledge Member Join Date: Aug 2016 Real Name: Rick Location: Greenville, SC Posts: 1,224	IMO no one has invested more time, effort, engineering, advertising, brand equity and everything else that goes along with it in creating an extremely popular and quite expensive premium line of stainless steel watches. They occupy the dominant position in the sweet spot of the market. In no logical world do they walk away from that

8 December 2017, 06:52 PM	#26
osamu "TRF" Member Join Date: Nov 2013 Location: Honolulu Posts: 1,322	I've kinda wondered with the huge steps Tudor has taken in recent years, if Rolex would focus more on going after the high end market (AP/PP) and leave Tudor as the Rolex of yesteryear. But cutting their most iconic sports model next year? I can't see it, unless it was just replaced with a Submariner Master II.

8 December 2017, 07:14 PM	#27
Onikage "TRF" Member Join Date: Feb 2011 Location: England Watch: 16710, 16628 Posts: 7,758	What a load of rubbish. __________________ GMT II 16710 TRADITIONAL ( D- Serial #) ROLEXFANBOY P-Club Member #4

8 December 2017, 07:34 PM	#28
Ouro9999 "TRF" Member Join Date: Apr 2016 Real Name: Romero Location: Brasil Watch: SUB16610lv Posts: 587	This is true, this watch will be discontinued on february 31, 2018. Enviado de meu SM-G955F usando Tapatalk

8 December 2017, 07:38 PM	#29
VicLeChic Banned Join Date: Jul 2014 Real Name: Victor Location: Spain Watch: YM 116622 - SD43 Posts: 2,598	this is like saying cows will stop producing milk

8 December 2017, 07:39 PM	#30
Switch "TRF" Member Join Date: Oct 2017 Location: Australia Watch: BLNR Posts: 115	I thought SS subs is Rolexs bread and butter.

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