AP Houses/Boutiques & Retailers around the world

[AEV]

Originally Posted by jokerjacket

So with ~100 POS locations, and approx 50k watches produced, does that mean each boutique is on average allocated ~500 watches/year?

20% of these are retailers/ADs. I don't expect same amount of pieces towards them.
USA is the biggest market with 30% share so they will get more pieces compared to Europe or Middle East.

[ts3]

Originally Posted by l_chissle

Hamburg over Berlin. Surprised but not surprised at the same time...

So true!

[In-N-Out]

there is also a House opening up in LA. not sure if it's supposed to replace BH or not

[AshAP]

Surprised that no one else has mentioned this up to now but there’s a new AP House opening in the North of England.


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[Vivalas]

Originally Posted by AshAP

Surprised that no one else has mentioned this up to now but there’s a new AP House opening in the North of England.


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Is that Manchester Ash? Now you’ve posted this I’m thinking someone at AP House told me this

[wot]

Nothing in the SF Bay Area? Don’t understand that one given the amount of money there

[russ86]

I just visited AP House in NY few weeks ago, really nice.

[jokerjacket]

Originally Posted by wot

Nothing in the SF Bay Area? Don’t understand that one given the amount of money there

I know right? I found that strange as well.

[vakman]

Originally Posted by l_chissle

Hamburg over Berlin. Surprised but not surprised at the same time...

I think they choose Hamburg for the customers from Denmark.

[AshAP]

Originally Posted by Vivalas

Is that Manchester Ash? Now you’ve posted this I’m thinking someone at AP House told me this

Yes Manchester, I’ll still buy from AP House in London though.


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[APman3000]

Somewhat related question. My home boutique is an AP/Material Good joint venture location. I recently traveled internationally and visited an AP House. I was just planning to check it out but they offered me a watch and I jumped at the opportunity. Would this affect me negatively at my home boutique? I had thought that AP was one umbrella so to speak so it wouldn't necessarily matter where you purchased from but the joint venture nature of my hole boutique is making me second guess.

[Mini2]

Originally Posted by AshAP

Surprised that no one else has mentioned this up to now but there’s a new AP House opening in the North of England.


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Can you tell us any more news?

[tfjordan]

AP House in meatpacking district in NYC. Nondescript small AP at single door leads to a rather grand AP House above an Italian restaurant. Almost like a speakeasy entrance.




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[jokerjacket]

Originally Posted by APman3000

Somewhat related question. My home boutique is an AP/Material Good joint venture location. I recently traveled internationally and visited an AP House. I was just planning to check it out but they offered me a watch and I jumped at the opportunity. Would this affect me negatively at my home boutique? I had thought that AP was one umbrella so to speak so it wouldn't necessarily matter where you purchased from but the joint venture nature of my hole boutique is making me second guess.

Wondering the same. What piece did you get offered?

[VogelPhoenix]

Originally Posted by vakman

I think they choose Hamburg for the customers from Denmark.

Cities with the highest number of UHNWI in Germany:
Munich - Frankfurt - Hamburg
Cities with AP Houses/Boutiques:
Munich - Frankfurt - (soon) Hamburg

q.e.d

[APman3000]

Originally Posted by jokerjacket

Wondering the same. What piece did you get offered?

It was an Offshore 26420RO. I think I've convinced myself that it shouldn't hurt me but maybe someone else knows more.

[Reign]

Originally Posted by AEV

20% of these are retailers/ADs. I don't expect same amount of pieces towards them.
USA is the biggest market with 30% share so they will get more pieces compared to Europe or Middle East.

This is false. If you break up the world into Americas, Asia and Europe, Asia gets the lions share with only 15% making it to the Americas.

“Flagships” will always get quite a bite more (AP House London, AP Paris, AP houses HK, AP House Tokyo, etc). AP Mykonos or Venice will get substantially less


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[GW44]

Originally Posted by AshAP

Surprised that no one else has mentioned this up to now but there’s a new AP House opening in the North of England.


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Marcus Rashford mentioned this to me last week actually…

[AEV]

Originally Posted by Reign

This is false. If you break up the world into Americas, Asia and Europe, Asia gets the lions share with only 15% making it to the Americas.

“Flagships” will always get quite a bite more (AP House London, AP Paris, AP houses HK, AP House Tokyo, etc). AP Mykonos or Venice will get substantially less


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USA/North America is the number one market for AP!

[dauster]

Originally Posted by AEV

USA/North America is the number one market for AP!

I really feel like it's truly Japan, especially with all these special editions they make for this small market

[VogelPhoenix]

Originally Posted by AEV

USA/North America is the number one market for AP!

But in terms of "regions" it was 11% Middle East, 16% Americas, 33% Europe and 40% Asia in 2020.