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Old 11 April 2018, 03:02 AM   #1
kid4life
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Percentage of SS allotment over overall watch allotment to AD

Spent some time talking to the AD today and he mentioned

1. Only 25% of any given allotment is SS models.
2. Only 1% of any allotment is Ceramic daytonas.

He mentioned he has only received 3 dayotonas so far.

The 25% rule seems believable, but the 1% rule I am having trouble digesting.

thoughts?
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Old 11 April 2018, 04:44 AM   #2
jrs146
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I believe it. Someone posted a little while ago that 14,000 SS Daytona’s are produced each year. Who knows if this number is accurate but if it is close it’s probably just around 1% or so of total production. But truly, who knows?!?


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Old 11 April 2018, 04:49 AM   #3
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Seems very reasonable. This forum tends to have a sports model bias for whatever reason, so views on numbers and percentages can be skewed. Rolex sell a huge amount of DJ's for instance. My local AD seems to do very well on ladies watches and a big percentage of their displays are taking up with them.

I haven't counted, but I'm pretty sure they have more than 100 watches on display, none of them are SS Daytonas!


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Old 12 April 2018, 04:47 AM   #4
fastman73
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I spoke to some AD and was told they only get 2 Daytonas a year and these are big AD in big cities..
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Old 12 April 2018, 05:15 AM   #5
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Let them eat Datejusts
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Old 12 April 2018, 05:25 AM   #6
el-heffe
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I thought I read somewhere reputable (Bob's Watches maybe?) that most commonly sold Rolex models are under $10k. If that's the case, then wouldn't allotment have to roughly mirror it?
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Old 12 April 2018, 05:34 AM   #7
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Even if I am guessing there are is max of 1000-1400 ADs in the world for Rolex. Therefore each AD getting about 10 of those SS Daytona and more a year. This is just for the white dial SS.

That is a whole lotta Daytonas for lets say 2 years! That is almost 48,000 SS Daytonas(with ceramic bezel) in the world. An AD most probably did see a lot more. How many they sold to regular customer might be the number they give when they say “they have only seen 3 a year.”
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Old 12 April 2018, 05:40 AM   #8
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Quote:
Originally Posted by kid4life View Post
Spent some time talking to the AD today and he mentioned

1. Only 25% of any given allotment is SS models.
2. Only 1% of any allotment is Ceramic daytonas.

He mentioned he has only received 3 dayotonas so far.

The 25% rule seems believable, but the 1% rule I am having trouble digesting.

thoughts?
If Rolex sold 1 million watches a year though, would that not imply they are selling 750k TT and PM models as opposed to 250k SS?

If we assume not wholesale figures, then that means all PM models would sit on shelves for multiple years at a time. While possible, it seems too much of a stretch to me.

Perhaps this is their forward looking target now and they plan to sell much less of the watches overall. Otherwise I can't see the math working.
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Old 12 April 2018, 05:41 AM   #9
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Quote:
Originally Posted by kid4life View Post
Spent some time talking to the AD today and he mentioned

1. Only 25% of any given allotment is SS models.
2. Only 1% of any allotment is Ceramic daytonas.

He mentioned he has only received 3 dayotonas so far.

The 25% rule seems believable, but the 1% rule I am having trouble digesting.

thoughts?
Perhaps the 25% was for SS Sport models?
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Old 12 April 2018, 05:43 AM   #10
904VT
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Originally Posted by breitlings View Post
Perhaps the 25% was for SS Sport models?
This could make more sense. Or that 25% of SS models specifically are Professional and the rest Oyster. From my understanding, Rolex sells a LOT of SS DJ. Though if you count those technically as white Rolesor and items like the YM1 technically is Rolesor as well, and as is the SS Sky D it changes the conversation.
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Old 12 April 2018, 07:45 AM   #11
Dyim
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My AD told me all professional models, including TT and PM are now allocation pieces.
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Old 12 April 2018, 09:00 AM   #12
Watchmanaz
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I checked with every AD in Arizona and they haven't had a SS model in months are aren't expecting them anytime soon.
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Old 12 April 2018, 09:47 AM   #13
dkg1616
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My AD told me all professional models, including TT and PM are now allocation pieces.
Heard similar from my AD who I just got my SubC from
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Old 12 April 2018, 09:47 AM   #14
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One colorful Aussie YouTuber put out a video where he claimed SS Sports watches accounted for 30% of an AD watch allotment.

Speaking to a long time salesman at Ben Bridge, he said he hadn’t seen any “specialty watches (ie SS Sports)” since Christmas. It’s curius that Subs, GMTs, and the like are called “specialty” watches. Perhaps higher up in the distribution network, these models are pulled out for VIPs and greys.
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Old 12 April 2018, 10:38 AM   #15
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Originally Posted by Watchmanaz View Post
I checked with every AD in Arizona and they haven't had a SS model in months are aren't expecting them anytime soon.
They probably have one kept in the safe for a vip or “right” customer
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Old 12 April 2018, 11:04 AM   #16
Anestheticsaregood
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Walked into an AD last week and there was a steel gmt and sub in the case
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