The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Watch Forum > Rolex & Tudor Watch Topics > Rolex General Discussion

View Poll Results: My local dealer is charging over sticker
Yes 25 16.34%
No 128 83.66%
Voters: 153. You may not vote on this poll

Reply
 
Thread Tools Display Modes
Old 27 April 2018, 03:41 AM   #31
AK797
2024 Pledge Member
 
AK797's Avatar
 
Join Date: Feb 2010
Real Name: Neil
Location: UK
Watch: ing ships roll in
Posts: 59,066
In US and UK this was very much verboten with Rolex, but as this is actually a way of weeding out flippers maybe Rolex are softening on this, altho an official price rise would surely be a more sensible and cohesive strategy. This looking the other way will just lead to resentments with both customers and ADs.
AK797 is offline   Reply With Quote
Old 27 April 2018, 04:29 AM   #32
liuk3
"TRF" Member
 
Join Date: Dec 2011
Location: Los Angeles
Posts: 3,347
Quote:
Originally Posted by sensui View Post
I voted yes. Per what Padi said, MSRP is Manufacturer "Suggested" Retail Price. They set a standard and provide a baseline in the market. The AD has already purchased the watch from Rolex and technically can charge whatever they like. I get that Rolex prefer the ADs use MSRP......but it is a free market. Everyone is up in arms when an AD charges more for a hot/harder to allocate watch but also wants a discount whenever possible when buying. Come to gripes on reality please, it doesn't work both ways.
I think that this was the question for the poll (see poll itself at top): "My local dealer is charging over sticker?"

In other words, I think the poll is asking if you know of your local AD charging over MSRP, not whether the AD has the ability to charge over MSRP.
__________________
"Appreciate your life!"
liuk3 is offline   Reply With Quote
Old 27 April 2018, 04:47 AM   #33
DPE
"TRF" Member
 
DPE's Avatar
 
Join Date: Oct 2014
Location: uk
Posts: 1,050
Depends on the wording from Rolex. 'The Retail Price', then the price is the price or lower but Not higher. If it is 'Recommended or Suggested' then price can be up or down. However an element of Professional Selling and Credibility of the Dealer comes into the equation.
DPE is offline   Reply With Quote
Old 27 April 2018, 04:50 AM   #34
jrs146
"TRF" Member
 
jrs146's Avatar
 
Join Date: Aug 2011
Real Name: Josh
Location: Lost in time
Watch: Me Nae Nae
Posts: 9,821
My AD here in the USA told me that they are NOT allowed as per their licensing agreement to sell over MSRP. This may not apply to AD's out of the country.
__________________
"Sometimes the songs that we hear are just songs of our own."
-Jerome J. Garcia, Robert C. Hunter
jrs146 is offline   Reply With Quote
Old 27 April 2018, 04:57 AM   #35
sensui
2024 Pledge Member
 
sensui's Avatar
 
Join Date: Jan 2016
Location: San Diego, CA
Posts: 12,344
Quote:
Originally Posted by liuk3 View Post
I think that this was the question for the poll (see poll itself at top): "My local dealer is charging over sticker?"

In other words, I think the poll is asking if you know of your local AD charging over MSRP, not whether the AD has the ability to charge over MSRP.
Ahhh OK. In that case it comes down to how you view the situation. Around me, I know ADs will only sell you the hot stainless sports stuff like Daytonas and Sky Dwellers if you have buying history or purchase PM from them. So does that count as a premium over sticker? Depends on how you look at it I guess, since they are technically charging you MSRP for the stainless sport but forcing you to buy another watch. I don't think it's preferable and am glad I have buying history with these ADs....but I understand these tactics as a business owner in the current environment.
sensui is offline   Reply With Quote
Old 27 April 2018, 05:18 AM   #36
enjoythemusic
2024 Pledge Member
 
enjoythemusic's Avatar
 
Join Date: Nov 2012
Real Name: Steven
Location: Glocal
Posts: 19,265
Here's a good idea...

ADs should simply have a 'party auction' and auction off their hot pieces. This is fair to all their customers as highest paying customer 'wins' AD's hot pieces. It'll keep flippers away because, well, you know why.
__________________
__________________
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming 'Wow! What a Ride!'” -- Hunter S. Thompson

Sent from my Etch A Sketch using String Theory.
enjoythemusic is offline   Reply With Quote
Old 27 April 2018, 11:47 AM   #37
tmo8320
"TRF" Member
 
tmo8320's Avatar
 
Join Date: Apr 2018
Location: Washington DC
Watch: 126600 Mark I dial
Posts: 306
I just bought my first watch ever on Monday - got lucky and our local AD down the street got a 126600 Red Sea-Dweller. I paid exactly sticker price (plus local sales tax) and not a penny more. My sales rep was very clear that they would not risk an incident with the mother ship (by doing anything like charging above sticker).

Last edited by tmo8320; 27 April 2018 at 11:48 AM.. Reason: Spelling / grammar
tmo8320 is offline   Reply With Quote
Old 27 April 2018, 01:10 PM   #38
fishingbear
2024 Pledge Member
 
fishingbear's Avatar
 
Join Date: May 2011
Real Name: George
Location: Alabama
Watch: GMTsSubLVEx2SDDayt
Posts: 4,361
Nope. It appears we have entered the days of patiently waiting and happy to pay retail.
fishingbear is offline   Reply With Quote
Old 27 April 2018, 01:39 PM   #39
superstarmar
Banned
 
Join Date: Jun 2015
Location: In Motion
Watch: my wrist presence
Posts: 7,436
If authorized dealers can charge what they want then how are
Gray dealers staying in business?

I mean I know but it kinda doesn’t make any logical sense.
Just to sell the hot models to the Gray Market so they
can get rid of the boring DJ’s nobody wants ...
superstarmar is offline   Reply With Quote
Old 27 April 2018, 02:51 PM   #40
korneevy
"TRF" Member
 
Join Date: Jun 2013
Real Name: Yev
Location: SG/GVA/NYC/MEL ->
Watch: AP, VC, RLX, BP
Posts: 171
Rolex does not allow ADs to sell over the sticker - that’s what their trusted scalper friends are for. if anyone is doing that, report them to Rolex and they will have a talk about pulling their AD status (may be).
korneevy is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Takuya Watches

Bobs Watches

Asset Appeal

My Watch LLC

OCWatches

DavidSW Watches

Coronet


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.