DD36 overdue upgrade?

[Custom02]

Does anyone else share my opinion that the DD36 is long overdue an upgrade? From what I can see it’s unchanged since 2005 during which time the DD2 has come and gone, the DD40 has been released (inc ceramic link bracelet and new movement) and all sorts of other models including the Datejust (closest relation to the day-date) are now technically in front of whats supposed to be the brands flagship model.

Although I’m quite sure good discounts can be had on dd36’s vs other models it has still been subject to all the price rises and a YG 36 is only 10% cheaper on UK list than the equivalent dd40 despite the bigger size and advancements.

The only reason I can think of is that there is so much outstanding dd36 stock sitting in shop windows that they have to run it down to the point where they’re not creating an issue for themselves to get rid of it/take them back by releasing a new 36mm day-date.

Any other ideas?

[Swiss Mad!]

Originally Posted by Custom02

Does anyone else share my opinion that the DD36 is long overdue an upgrade? From what I can see it’s unchanged since 2005 during which time the DD2 has come and gone, the DD40 has been released (inc ceramic link bracelet and new movement) and all sorts of other models including the Datejust (closest relation to the day-date) are now technically in front of whats supposed to be the brands flagship model.

Although I’m quite sure good discounts can be had on dd36’s vs other models it has still been subject to all the price rises and a YG 36 is only 10% cheaper on UK list than the equivalent dd40 despite the bigger size and advancements.

The only reason I can think of is that there is so much outstanding dd36 stock sitting in shop windows that they have to run it down to the point where they’re not creating an issue for themselves to get rid of it/take them back by releasing a new 36mm day-date.

Any other ideas?

Maybe they think if it ain't broke why fix it?
36mm might not be so popular in Europe & US but apparently it is the MOST popular size in a lot of Asian countries.
For Rolex, I'm guessing Asian countries will be a far bigger market proportionally than US & Europe combined.

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[Custom02]

I'm not suggesting the size should be altered and I don't disagree with what you say about demand in Asia. I'm more referring to the fact it hasn't been on the receiving end of the bracelet and movement upgrades that almost all other models have had in the last 13 years............and if not, why not?

[lord91]

Ignore

[Quailhunter]

I bought my yellow gold DayDate in the mid 80s. It still looks and runs great. Frankly, I wouldn’t want anything changed.

[Custom02]

Yes I did see the Basel releases but didn't see anything about dd36 or any other dd for that matter?

[lord91]

Ooh, my bad i've read DJ instead of DD

[merlinhus]

I absolutely agree with Custom02. The DD36 as it currently is, is a fine watch. However, the new movement in the DD40 with its longer power reserve and enhanced accuracy, and the bracelet improvements, would IMHO enhance a very great watch.

I would like to purchase a DD36, but I just cannot justify it over the DD40 given the upgrades of the DD40.