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Jsan20 · 26 April 2018, 12:14 PM

I think this practice is BS. My dealer whom I have purchased a freaking ton from is now all the sudden charging over sticker for all the hot pieces. This is extremely annoying to me. Are you guys having a similar experience at your local dealer.

JacksonStone · 26 April 2018, 12:22 PM

I fear the wording of the question will skew the poll results.

Old Expat Beast · 26 April 2018, 12:25 PM

Quote:

Originally Posted by JacksonStone

I fear the wording of the question will skew the poll results.

Fixed that

Louis (Toronto) · 26 April 2018, 12:31 PM

Quote:

Originally Posted by Jsan20

I think this practice is BS. My dealer whom I have purchased a freaking ton from is now all the sudden charging over sticker for all the hot pieces. This is extremely annoying to me. Are you guys having a similar experience at your local dealer.

If this is in the US then they run the risk of having their AD status pulled if news gets to Rolex headquarters.

c41006 · 26 April 2018, 12:32 PM

I’m pretty sure they aren’t allowed ask over MSRP in the U.S.

Tools · 26 April 2018, 12:37 PM

Dealers can charge what they want, no poll is going to change that.

Etschell · 26 April 2018, 12:39 PM

sure but then they just become a trusted seller imo. no advantage to paying a premium at the ad.

Helmi · 26 April 2018, 01:07 PM

They do it all the time in many middle eastern countries

kauffee · 26 April 2018, 02:05 PM

You say “dealer,” but is this an Authorized Dealer? You can check on Rolex.com. As said, I’ve never heard of an AD in the US charging above MSRP.

siempreko · 26 April 2018, 02:58 PM

Interesting question. I can’t imagine any of my ADs selling over retail... I would not shop there anymore...

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RJRJRJ · 26 April 2018, 03:04 PM

The AD is allowed to sell their stock for whatever they want to. And Rolex is free to stop providing them with stock to sell.

Canook · 26 April 2018, 03:04 PM

very common practise in Asia.... nothing you can do about it sadly

song2010 · 26 April 2018, 03:05 PM

Was offered to skip the waiting list for Daytona ceramic but at 50% over retail from a Rolex boutique....

GB-man · 26 April 2018, 03:05 PM

Allowed by who? Yes it’s legal for them to do so. Yes it happens. No Rolex doesn’t prefer this behavior to my knowledge.

beshannon · 26 April 2018, 08:38 PM

Quote:

Originally Posted by Tools

Dealers can charge what they want, no poll is going to change that.

Exactly.

Must be the word "suggested" that trips up some people.

Jsan20 · 26 April 2018, 09:10 PM

So it’s not allowed. It’s confirmed.

Jsan20 · 26 April 2018, 09:12 PM

?

Art 1 · 26 April 2018, 09:15 PM

Quote:

Originally Posted by Tools

Dealers can charge what they want, no poll is going to change that.

Thank you. I wonder why this keeps being talked about.

padi56 · 26 April 2018, 09:24 PM

Quote:

Originally Posted by Jsan20

Well, you could provide proof to Rolex if they are doing something about it. I’m sure every dealer within 60 miles would love to have the proof. Lol.

Look Rolex states on there web it's a recommended price and not a retail price, so in theory any official AD could charge what they like.Much like Carlsberg states in there ads the best beer in the world Probably, that word {Probably}makes all the difference to get over advertising laws.

dannyp · 26 April 2018, 10:25 PM

In the US, manufacturers are expressly forbidden by law from mandating the price at which retailers sell their items. That's why Rolex cannot, say, sue a dealer that discounts. However, there is no law stating that the manufacturer cannot sever the relationship at any time, for any reason.

beshannon · 26 April 2018, 10:27 PM

Quote:

Originally Posted by Jsan20

So it’s not allowed. It’s confirmed.

By whom? Where?

Do you have a source to cite?

christopheran · 26 April 2018, 10:30 PM

My AD tries to “pair” hot pieces with a DJ or something, but would never charge over sticker.

Beckster · 27 April 2018, 12:59 AM

In Singapore ADs are no longer allowed to sell over the retail price. Used to be norm for hot models until sometime last year I think. Rolex decided to clamp down and sent ADs a memo forbidding this practice. Of course now to get Daytona for eg was quoted that you have to spend somewhere in the region of 200K US$ in order to get one. So retail price rule adhered to but tactics change, of course.

Rrpdc · 27 April 2018, 01:55 AM

Quote:

Originally Posted by Jsan20

I think this practice is BS. My dealer whom I have purchased a freaking ton from is now all the sudden charging over sticker for all the hot pieces. This is extremely annoying to me. Are you guys having a similar experience at your local dealer.

Was this USA Ad?

jackcarls0n · 27 April 2018, 02:01 AM

Make a stint video and post it on YouTube and send it to Rolex HQ too ;)

Sent from my ONEPLUS A5000 using Tapatalk

liuk3 · 27 April 2018, 02:15 AM

I wonder how many or what % of the "Yes" responses are in the US.

T01 · 27 April 2018, 02:27 AM

I do not believe ADs are allowed to charge over MSRP, or at the minimum it is highly discouraged by Rolex.

sensui · 27 April 2018, 02:33 AM

Quote:

Originally Posted by liuk3

I wonder how many or what % of the "Yes" responses are in the US.

I voted yes. Per what Padi said, MSRP is Manufacturer "Suggested" Retail Price. They set a standard and provide a baseline in the market. The AD has already purchased the watch from Rolex and technically can charge whatever they like. I get that Rolex prefer the ADs use MSRP......but it is a free market. Everyone is up in arms when an AD charges more for a hot/harder to allocate watch but also wants a discount whenever possible when buying. Come to gripes on reality please, it doesn't work both ways.

Bigblu10 · 27 April 2018, 02:44 AM

Quote:

Originally Posted by Etschell

sure but then they just become a trusted seller imo. no advantage to paying a premium at the ad.

Exactly and don't Rolex USA watches already have the MSRP price sticker on the white plastic hang tag? I would love to hear a Rolex USA regional representative weigh in on this.

MinMay · 27 April 2018, 03:38 AM

It’s not fair Ferrari and Lambo and other car dealership asking more than MSRP :). Life is not fair :)

View Poll Results: My local dealer is charging over sticker
Yes	25	16.34%
No	128	83.66%
Voters: 153. You may not vote on this poll

26 April 2018, 12:14 PM	#1
Jsan20 "TRF" Member Join Date: Apr 2012 Real Name: James Location: Michigan Watch: 116613LB Posts: 861	Are official Rolex dealers allowed to sell over sticker? I think this practice is BS. My dealer whom I have purchased a freaking ton from is now all the sudden charging over sticker for all the hot pieces. This is extremely annoying to me. Are you guys having a similar experience at your local dealer.

26 April 2018, 12:37 PM	#6
Tools TRF Moderator & 2024 DATE-JUST41 Patron Join Date: May 2007 Real Name: Larry Location: Mojave Desert Watch: GMT's Posts: 43,037	Dealers can charge what they want, no poll is going to change that. __________________ (Chill ... It's just a watch Forum.....) NAWCC Member

26 April 2018, 12:39 PM	#7
Etschell "TRF" Member Join Date: Dec 2013 Location: FL Watch: platinum sub Posts: 15,884	sure but then they just become a trusted seller imo. no advantage to paying a premium at the ad. __________________ If you wind it, they will run. 25 or 6 to 4.

26 April 2018, 03:04 PM	#12
Canook "TRF" Member Join Date: Apr 2016 Real Name: Jason Location: Aussie/Malaysia Watch: too many to list Posts: 1,470	very common practise in Asia.... nothing you can do about it sadly __________________ Current lineup -116610LV Sub -16233 Tapestry Datejust -16610LV KERMIT -116600 SD4000....16612 Yachtmaster- 16710 PEPSI -216570(polar)- -Yachtmaster II 116688 126300 Datejust 41 jubilee * Card carrying member of TRF's Global Association of Retro-Grouch-Curmudgeons *

26 April 2018, 12:22 PM	#2
JacksonStone Banned Join Date: Jul 2011 Location: Oregon Posts: 5,150	I fear the wording of the question will skew the poll results.

26 April 2018, 12:32 PM	#5
c41006 "TRF" Member Join Date: Jan 2015 Real Name: Joshua Location: Atlanta Watch: Pelagos Posts: 7,918	I’m pretty sure they aren’t allowed ask over MSRP in the U.S.

26 April 2018, 01:07 PM	#8
Helmi "TRF" Member Join Date: May 2017 Location: Doha Posts: 2,065	They do it all the time in many middle eastern countries

26 April 2018, 02:05 PM	#9
kauffee 2024 ROLEX DATE-JUST41 Pledge Member Join Date: Jun 2008 Real Name: Matt Location: Portland, OR Watch: 116610LN, 116500LN Posts: 1,379	You say “dealer,” but is this an Authorized Dealer? You can check on Rolex.com. As said, I’ve never heard of an AD in the US charging above MSRP.

26 April 2018, 02:58 PM	#10
siempreko "TRF" Member Join Date: Jan 2013 Location: Maryland, USA Watch: Sometimes Posts: 1,197	Interesting question. I can’t imagine any of my ADs selling over retail... I would not shop there anymore... Sent from my iPhone using Tapatalk

26 April 2018, 03:04 PM	#11
RJRJRJ "TRF" Member Join Date: Aug 2011 Location: USA Posts: 3,496	The AD is allowed to sell their stock for whatever they want to. And Rolex is free to stop providing them with stock to sell.

26 April 2018, 03:05 PM	#13
song2010 "TRF" Member Join Date: Nov 2016 Location: USA Watch: 5110P Posts: 59	Was offered to skip the waiting list for Daytona ceramic but at 50% over retail from a Rolex boutique....

26 April 2018, 03:05 PM	#14
GB-man 2024 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 36,856	Allowed by who? Yes it’s legal for them to do so. Yes it happens. No Rolex doesn’t prefer this behavior to my knowledge. __________________

26 April 2018, 09:10 PM	#16
Jsan20 "TRF" Member Join Date: Apr 2012 Real Name: James Location: Michigan Watch: 116613LB Posts: 861	So it’s not allowed. It’s confirmed.

26 April 2018, 09:12 PM	#17
Jsan20 "TRF" Member Join Date: Apr 2012 Real Name: James Location: Michigan Watch: 116613LB Posts: 861	?

26 April 2018, 10:25 PM	#20
dannyp Banned Join Date: Aug 2009 Location: usa Posts: 6,765	In the US, manufacturers are expressly forbidden by law from mandating the price at which retailers sell their items. That's why Rolex cannot, say, sue a dealer that discounts. However, there is no law stating that the manufacturer cannot sever the relationship at any time, for any reason.

26 April 2018, 10:30 PM	#22
christopheran "TRF" Member Join Date: Dec 2015 Real Name: Chris Location: Mullica Hill, NJ Watch: AP RO Diver Posts: 389	My AD tries to “pair” hot pieces with a DJ or something, but would never charge over sticker.

27 April 2018, 12:59 AM	#23
Beckster "TRF" Member Join Date: Nov 2017 Location: Singapore Watch: 16710 BLRO Posts: 836	In Singapore ADs are no longer allowed to sell over the retail price. Used to be norm for hot models until sometime last year I think. Rolex decided to clamp down and sent ADs a memo forbidding this practice. Of course now to get Daytona for eg was quoted that you have to spend somewhere in the region of 200K US$ in order to get one. So retail price rule adhered to but tactics change, of course. __________________ Rolex Only Please

27 April 2018, 02:01 AM	#25
jackcarls0n "TRF" Member Join Date: Jan 2018 Location: FL350 Watch: D'tona,BLNR,Bronze Posts: 644	Make a stint video and post it on YouTube and send it to Rolex HQ too ;) Sent from my ONEPLUS A5000 using Tapatalk __________________ YouTube- Jumbo Jet Driver Insta @thejumbojetdriver

27 April 2018, 02:15 AM	#26
liuk3 "TRF" Member Join Date: Dec 2011 Location: Los Angeles Posts: 3,347	I wonder how many or what % of the "Yes" responses are in the US. __________________ "Appreciate your life!"

27 April 2018, 02:27 AM	#27
T01 "TRF" Member Join Date: Jan 2013 Real Name: T Location: AZ, NV, CA Posts: 6,481	I do not believe ADs are allowed to charge over MSRP, or at the minimum it is highly discouraged by Rolex.

27 April 2018, 03:38 AM	#30
MinMay Banned Join Date: Apr 2015 Location: United States Posts: 2,410	It’s not fair Ferrari and Lambo and other car dealership asking more than MSRP :). Life is not fair :)

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