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kieselguhr · 18 June 2021, 12:36 PM

Just saw Tudor’s new Instagram featuring the collab with Alaïa Bay. To me it definitely solidified that Tudor is progressively shifting its marketing towards the younger crowd.

I actually liked the content in the promo vid. I even thought the promo boards were sweet. But when I think surfing, skateboards, snowboards, I think Nixon. Not Tudor.

Tudor is going from this

.
.
.
.

To this

It hasn’t changed my perception of Tudor, but I have a feeling the new moves may shake off some of its older fan base in hopes of gaining younger ones.

By the way, if you didn’t know what Alaïa Bay is,

https://alaiabay.ch/en/

How do you folks feel about the evolution of Tudor’s image?

Also in before “so chic”

Dan Pierce · 18 June 2021, 12:43 PM

If Tudor has references I like w/ features I use, I consider buying. The advertising has no influence in that decision.
dP

Pw92676 · 18 June 2021, 12:53 PM

I think it is a great strategy.

enjoythemusic · 18 June 2021, 01:08 PM

I like it. Make more youthful timepieces.

Old people can afford a more reserved, or ultra-bling, Rolex :)

ltmgeller · 18 June 2021, 01:59 PM

I like Tudor regardless of their advertising.

Robine · 18 June 2021, 02:39 PM

How old was Frank Barr, how old were the potential buyers at the time of that advertising.

M9APO · 18 June 2021, 05:32 PM

I read that ad as ‘Frank Barr, Sausage Diver’

Time to visit the opticians I think, puts me out of the Tudor demographic!

HogwldFLTR · 18 June 2021, 06:48 PM

Quote:

Originally Posted by M9APO

I read that ad as ‘Frank Barr, Sausage Diver’

This isn't that sort of site!!!

I can't think of a negative in Tudor going after a younger crowd as indicated by their ambassadors as well as their ads. Most older buyers don't want to be considered over the hill. Younger buyers don't either. It does remind me of a conversation by text the other day. A friend and recent first time Rolex buyer said he was going boarding. I asked which type as I've done, Skate, Surf, and Boogie in the past. Approaching my last birthday in the 60s I've got to ask is it safe to skateboard with a Rolex (or Tudor)? The water is a bit more forgiving on unplanned dismounts!!!

turkeysub93 · 18 June 2021, 07:30 PM

Is that a chick or a guy holding the Tudor board? Midriff paired with hairy arms and a rather masculine looking hand is really confusing me...

ks58 · 18 June 2021, 10:28 PM

With Rolex so tough to get and Tudor at a much better price point, it makes sense to get to the younger crowd.

Dan Pierce · 18 June 2021, 10:48 PM

Quote:

Originally Posted by turkeysub93

Is that a chick or a guy holding the Tudor board? Midriff paired with hairy arms and a rather masculine looking hand is really confusing me...

Looks like mom's jeans & dad's arm.
dP

Mal H. · 18 June 2021, 11:07 PM

I don't think their target age group has changed. I just think the target age group remain children for much longer these days.

Seddyspaghetti · 18 June 2021, 11:09 PM

Good for them

supernova · 18 June 2021, 11:14 PM

It’s definitely a great strategy as there has definitely been a big shift in younger folks interested in mechanical watches over the past years.

Also positions them well in total market coverage with Rolex targeting the more mature buyer and Tudor targeting the younger gen so there is less cannibalisation between the two sister brands.

TswaneNguni · 18 June 2021, 11:54 PM

Tudor GMT Red/Blue ,show me any watch on the market that beats it at the price point .Incredible value !

Age group is irrelevant.

Mal H. · 19 June 2021, 12:19 AM

Quote:

Originally Posted by TswaneNguni

Tudor GMT Red/Blue ,show me any watch on the market that beats it at the price point .Incredible value !

Age group is irrelevant.

Agreed. A true GMT movement in a 200m diving case? I am EXTREMELY tempted.

watchwatcher · 19 June 2021, 01:02 AM

Yeah, I picked up on the whole age shift thing when I was looking at the new releases and happened to watch one of those videos on the site, you know, the kind where the guy talking is targeting about a 12 year old audience.

Hey, whatever works is my motto.

enjoythemusic · 19 June 2021, 01:17 AM

Quote:

Originally Posted by TswaneNguni

Tudor GMT Red/Blue ,show me any watch on the market that beats it at the price point .Incredible value !

Great post and even helped one of my friends get one. Great piece!

Daveclock · 19 June 2021, 01:31 AM

Quote:

Originally Posted by turkeysub93

Is that a chick or a guy holding the Tudor board? Midriff paired with hairy arms and a rather masculine looking hand is really confusing me...

You looked far closer than I did!

As for the vintage picture I think he looks like a coffin dodger - so not current idea for marketing.

karwath · 19 June 2021, 01:57 AM

Quote:

Originally Posted by TswaneNguni

Tudor GMT Red/Blue ,show me any watch on the market that beats it at the price point .Incredible value !

Age group is irrelevant.

Quote:

Originally Posted by Mal H.

Agreed. A true GMT movement in a 200m diving case? I am EXTREMELY tempted.

A true GMT with as good or better WR can be had from MIDO and Certina at a fraction of the cost of the Tudor GMT.

Although I do like the overall design of the Tudor GMT much better than the Certina or MIDO offerings, Swatch Group is making it so the days of having to spend $3-4K for a new, Swiss made, true GMT with good WR are over.

Given the price difference, and the Tudor date movement issue, and the fact that the Certina is only 12.60 mm in height, I'd probably buy the Certina and save $3K.

The Certina and MIDO are probably more appealing to the younger crowd anyway because the price is even better. With the entire Swatch Group list of brands that can use the Powermatic 80 GMT movement, I think Tudor is going to have competition for affordable true GMT watches from Longines, RADO, and others in the next few years.

tudorbaja27 · 19 June 2021, 02:02 AM

Quote:

Originally Posted by Dan Pierce

If Tudor has references I like w/ features I use, I consider buying. The advertising has no influence in that decision.
dP

Same here.

Shazbot302 · 19 June 2021, 02:12 AM

They know what they’re doing. Sell them a Tudor today, and a Rolex tomorrow.

~JJ · 19 June 2021, 02:13 AM

The times have evolved for better or worse, this is on par with all luxury brands today. Honestly, I’m in my 40s and feel like a dinosaur since all of the norms I valued are not even in the minds of today’s youth.

Peter Toronto · 19 June 2021, 03:01 AM

Quote:

Originally Posted by TswaneNguni

Tudor GMT Red/Blue ,show me any watch on the market that beats it at the price point .Incredible value !

Age group is irrelevant.

Agreed, but how you describe the Tudor GMT is how I’d describe the Pelagos.

Tudor is producing some interesting timepieces for sure.

Sent from my iPhone using Tapatalk

Robine · 19 June 2021, 03:08 AM

Quote:

Originally Posted by Shazbot302

They know what they’re doing. Sell them a Tudor today, and a Rolex tomorrow.

"I'll gladly pay you Tuesday for a hamburger today"

liberalclown · 19 June 2021, 03:28 AM

Quote:

Originally Posted by Dan Pierce

If Tudor has references I like w/ features I use, I consider buying. The advertising has no influence in that decision.
dP

This.

kieselguhr · 19 June 2021, 03:43 AM

Quote:

Originally Posted by Dan Pierce

Looks like mom's jeans & dad's arm.
dP

Hahahahaha

I am glad to see the resounding approval. I do think it’s a great strategy by Tudor and also see it as a typical HWF company supporting local businesses!

Robine · 19 June 2021, 03:53 AM

What should be the appropriate age group for Tudor, as they make watches which cost several thousands of EUR, not something a person in their 20s can easily afford?

904VT · 19 June 2021, 03:59 AM

Quote:

Originally Posted by turkeysub93

Is that a chick or a guy holding the Tudor board? Midriff paired with hairy arms and a rather masculine looking hand is really confusing me...

Going after the younger buyers I guess ....

TunaTuna · 19 June 2021, 04:02 AM

I think Tudor is a younger brand. Younger people cannot afford a Rolex, so Tudor's lower priced watches make sense to them

18 June 2021, 12:36 PM	#1
kieselguhr "TRF" Member Join Date: May 2013 Real Name: Nick Location: Las Vegas Watch: 1601 Posts: 10,414	Change in Tudor target age group Just saw Tudor’s new Instagram featuring the collab with Alaïa Bay. To me it definitely solidified that Tudor is progressively shifting its marketing towards the younger crowd. I actually liked the content in the promo vid. I even thought the promo boards were sweet. But when I think surfing, skateboards, snowboards, I think Nixon. Not Tudor. Tudor is going from this . . . . To this It hasn’t changed my perception of Tudor, but I have a feeling the new moves may shake off some of its older fan base in hopes of gaining younger ones. By the way, if you didn’t know what Alaïa Bay is, https://alaiabay.ch/en/ How do you folks feel about the evolution of Tudor’s image? Also in before “so chic”

18 June 2021, 12:43 PM	#2
Dan Pierce 2024 Pledge Member Join Date: Dec 2006 Real Name: D'OH! Location: Kentucky Watch: Rolex-1 Tudor-3 Posts: 35,715	If Tudor has references I like w/ features I use, I consider buying. The advertising has no influence in that decision. dP __________________ TRF Member# 1668 Bass Player in TRF "AFTER DARK" Bar & NightClub Band Commander-in-Chief of The Nylon Nation The Crown & Shield Club Honorary Member of P-Club

18 June 2021, 01:08 PM	#4
enjoythemusic 2024 Pledge Member Join Date: Nov 2012 Real Name: Steven Location: Glocal Posts: 19,398	I like it. Make more youthful timepieces. Old people can afford a more reserved, or ultra-bling, Rolex :) __________________ __________________ “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming 'Wow! What a Ride!'” -- Hunter S. Thompson Sent from my Etch A Sketch using String Theory.

18 June 2021, 01:59 PM	#5
ltmgeller 2024 ROLEX DATEJUST41 Pledge Member Join Date: Aug 2012 Real Name: Mike Location: New York Watch: Rolex Posts: 21,345	I like Tudor regardless of their advertising. __________________ Oh, look at the time... Official Member: 'WIS-CON' Las Vegas International GTG 2019

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18 June 2021, 12:53 PM	#3
Pw92676 "TRF" Member Join Date: Jan 2018 Location: Georgia Posts: 6,122	I think it is a great strategy.

18 June 2021, 02:39 PM	#6
Robine Banned Join Date: May 2021 Location: Paris Posts: 271	How old was Frank Barr, how old were the potential buyers at the time of that advertising.

18 June 2021, 05:32 PM	#7
M9APO "TRF" Member Join Date: Jun 2021 Location: UK Posts: 82	I read that ad as ‘Frank Barr, Sausage Diver’ Time to visit the opticians I think, puts me out of the Tudor demographic!

18 June 2021, 07:30 PM	#9
turkeysub93 "TRF" Member Join Date: Dec 2020 Location: N/A Posts: 618	Is that a chick or a guy holding the Tudor board? Midriff paired with hairy arms and a rather masculine looking hand is really confusing me...

18 June 2021, 10:28 PM	#10
ks58 Banned Join Date: Apr 2021 Location: United States Posts: 1,533	With Rolex so tough to get and Tudor at a much better price point, it makes sense to get to the younger crowd.

18 June 2021, 11:07 PM	#12
Mal H. "TRF" Member Join Date: May 2006 Location: PNW Watch: Sub Posts: 186	I don't think their target age group has changed. I just think the target age group remain children for much longer these days.

18 June 2021, 11:09 PM	#13
Seddyspaghetti "TRF" Member Join Date: Jun 2016 Location: Uranus Watch: 116500LN Posts: 4,622	Good for them

18 June 2021, 11:14 PM	#14
supernova "TRF" Member Join Date: Jun 2012 Location: Europe/Asia Watch: AP/Rolex Posts: 1,274	It’s definitely a great strategy as there has definitely been a big shift in younger folks interested in mechanical watches over the past years. Also positions them well in total market coverage with Rolex targeting the more mature buyer and Tudor targeting the younger gen so there is less cannibalisation between the two sister brands.

18 June 2021, 11:54 PM	#15
TswaneNguni "TRF" Member Join Date: Feb 2008 Real Name: Chris Location: . Watch: Daytonas/Subs/GMTs Posts: 12,608	Tudor GMT Red/Blue ,show me any watch on the market that beats it at the price point .Incredible value ! Age group is irrelevant.

19 June 2021, 01:02 AM	#17
watchwatcher "TRF" Member Join Date: Jan 2009 Real Name: Larry Location: Kentucky Watch: Yes Posts: 34,477	Yeah, I picked up on the whole age shift thing when I was looking at the new releases and happened to watch one of those videos on the site, you know, the kind where the guy talking is targeting about a 12 year old audience. Hey, whatever works is my motto.

19 June 2021, 02:12 AM	#22
Shazbot302 "TRF" Member Join Date: Jul 2019 Location: CA Posts: 351	They know what they’re doing. Sell them a Tudor today, and a Rolex tomorrow.

19 June 2021, 02:13 AM	#23
~JJ "TRF" Member Join Date: Feb 2012 Location: Chicago Watch: explorer Posts: 2,129	The times have evolved for better or worse, this is on par with all luxury brands today. Honestly, I’m in my 40s and feel like a dinosaur since all of the norms I valued are not even in the minds of today’s youth.

19 June 2021, 03:53 AM	#28
Robine Banned Join Date: May 2021 Location: Paris Posts: 271	What should be the appropriate age group for Tudor, as they make watches which cost several thousands of EUR, not something a person in their 20s can easily afford?

19 June 2021, 04:02 AM	#30
TunaTuna 2024 Pledge Member Join Date: Jun 2021 Location: Merica Posts: 1,310	I think Tudor is a younger brand. Younger people cannot afford a Rolex, so Tudor's lower priced watches make sense to them

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