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Old 12 December 2010, 03:51 AM   #1
rosspanics
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Patek discounts?

Just curious as to what kind of a discount one can usually expect on a Patek?

I have heard their margins are higher than Rolex, does that mean a higher discount typically?

Of course, I know a few of their models are impossible to get, I'm just referring to easy to buy off the floor models.
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Old 12 December 2010, 04:00 AM   #2
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I can get a brand new mens basic Patek for about $12000.
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Old 12 December 2010, 04:09 AM   #3
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I can get a brand new mens basic Patek for about $12000.
What is retail? $15k?
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Old 12 December 2010, 04:21 AM   #4
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Mens gold is starting at $17k
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Old 13 December 2010, 07:44 AM   #5
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It all depends on the model and the AD. On some of the easy to find models (say an aquanaut) you may find an AD who would do a decent discount (say up to 20% off list). Other ADs won't budge on the same model. If its a hard to get model, then just forget about a discount. If it's a really hard to get model, well you won't even have it offered to you. In the extreme (say a minute repeater) Patek's president will qualify all purchasers. I don't think the ADs get any higher margin (percent) than on a Rolex. But the prices are so much higher that they get quite a few dollars on a sale (but they move quite a few less watches as well).
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Old 15 December 2010, 12:26 AM   #6
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Any other experiences here?
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Old 15 December 2010, 12:40 AM   #7
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It is like everything else, it all depends on how well you know the AD and what type of history you have. Walking in off the street not knowing anyone, don't expect any discount, if you got some pull then 20% would be doable.
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Old 16 December 2010, 04:24 AM   #8
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a simple Calatrava is possible at -20%
A more complicated watch like an annual calendar ? Be very happy with 10%
Stainless steel Nautilusses, and chronographs like the 5960, probably no discount

Watches like the 5070 and 5970 .. Be VERY happy if you even can get one. Some AD ask a premium for such a piece
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Old 16 December 2010, 09:44 AM   #9
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It completely depends on the AD and the model. A 5196 will be different than a 5980, which will be different than a 5396...depending upon the state of sales, etc. If you have a specific model in mind, that would help.

Bill, you can get a $17K model (which one are you speaking of?) for $12K? That I've not seen...Mr. Lucky.
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Old 21 May 2019, 01:00 PM   #10
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It all depends on the model and the AD. On some of the easy to find models (say an aquanaut) you may find an AD who would do a decent discount (say up to 20% off list). Other ADs won't budge on the same model. If its a hard to get model, then just forget about a discount. If it's a really hard to get model, well you won't even have it offered to you. In the extreme (say a minute repeater) Patek's president will qualify all purchasers. I don't think the ADs get any higher margin (percent) than on a Rolex. But the prices are so much higher that they get quite a few dollars on a sale (but they move quite a few less watches as well).
That’s a great deal for an aquanaut, I’d scoop it up
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Old 21 May 2019, 01:07 PM   #11
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That’s a great deal for an aquanaut, I’d scoop it up
First we must find a time machine.
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Old 21 May 2019, 01:47 PM   #12
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First we must find a time machine.
Funny how someone just brought back a thread 9 years ago

And yes Patek's margins are higher than Rolex. 50/50 vs 65/35. That goes out the window now as things are going for retail with no discount
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Old 21 May 2019, 02:28 PM   #13
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Funny how someone just brought back a thread 9 years ago

And yes Patek's margins are higher than Rolex. 50/50 vs 65/35. That goes out the window now as things are going for retail with no discount
Don’t quote me but I think Rolex dealers pay 62% of msrp.
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Old 21 May 2019, 02:47 PM   #14
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Don’t quote me but I think Rolex dealers pay 62% of msrp.
Yeh but then comes the cost of delivery and sometimes advertising too. Rolex forces them to advertise - They dont do that actively anymore. Too big of a brand to be doing that
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Old 21 May 2019, 06:17 PM   #15
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Originally Posted by NW_watch_fan View Post
It all depends on the model and the AD. On some of the easy to find models (say an aquanaut) you may find an AD who would do a decent discount (say up to 20% off list).
O tempora, o mores.

Oh wait, that was 9 years ago.
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Old 21 May 2019, 09:41 PM   #16
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My recent experience with a 5196:
- South California: max 9%
- Spain: 5% + extra strap
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Old 22 May 2019, 04:04 AM   #17
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Visit Europe and get about 15% discount before you even start negotiating :-)
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Old 22 May 2019, 04:05 AM   #18
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Visit Europe and get about 15% discount before you even start negotiating :-)
VAT free purchase is not discounting.
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Old 22 May 2019, 04:37 AM   #19
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As information for the thread from a very recent case: purchasing in Spain's a 5196 at MSRP after tax refund is equivalent to US MSRP with 20% discount and 8% sales tax.
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Old 22 May 2019, 05:35 AM   #20
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What about discounts in London, Singapore or places like Zurich? In KL, it seems is no more than 6 percent even for the slower moving models like Calatrava.

Need the information as I plan to acquire a 4897 for my 20th wedding anniversary towards end of the year.
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Old 22 May 2019, 07:05 AM   #21
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Visit Europe and get about 15% discount before you even start negotiating :-)
Leaving the bulky stuff like the box behind to avoid getting caught upon re-entering the US?

The CEO of FC Bayern München comes to mind... He barely managed to avoid a jail term after walking through the "nothing to declare" line at the airport with 100+k worth of watches he had received as a present in some gulf country. Then again a jail term would have been a splendid opportunity to catch up w the former (and again current) President of the same football club who happened to serve time for tax evasion related to FX speculation...
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Old 22 May 2019, 07:43 AM   #22
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I've heard 20% in recent times on a 5196, but that was with an established buyer at the AD.
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Old 22 May 2019, 08:21 AM   #23
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The one good thing about this 9 year old thread is that it is obvious very quickly ("On some of the easy to find models (say an aquanaut) ..."
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Old 23 May 2019, 03:28 AM   #24
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VAT free purchase is not discounting.
True, 15% is just VAT, so agree it's not a discount. THEN comes the 15% to 20% discount on top of the 15%

Patek buyers tend to be very smart financially, so am sure they can calculate the savings... plus you get to take a nice vacay in Europe too. Win-win
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Old 23 May 2019, 04:06 AM   #25
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True, 15% is just VAT, so agree it's not a discount. THEN comes the 15% to 20% discount on top of the 15%

Patek buyers tend to be very smart financially, so am sure they can calculate the savings... plus you get to take a nice vacay in Europe too. Win-win
Only models that come to mind are all the ones on display. Like a twenty-4 where you can negotiate % on them. Anything sports is a huge no-no from them. Almost blasphemy.
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Old 23 May 2019, 04:17 AM   #26
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Only models that come to mind are all the ones on display. Like a twenty-4 where you can negotiate % on them. Anything sports is a huge no-no from them. Almost blasphemy.
I agree it is still possible to get a discount on models that are on display and discounts will be higher out side London. Recently even without asking I was offered a 10% discount on a grand complication piece which was on display.
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Old 23 May 2019, 04:36 AM   #27
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I agree it is still possible to get a discount on models that are on display and discounts will be higher out side London. Recently even without asking I was offered a 10% discount on a grand complication piece which was on display.
I have no discount joy outside London (or in London for that matter).
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Old 23 May 2019, 04:40 AM   #28
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I have no discount joy outside London (or in London for that matter).
I have been offered discounts only on models which were on display, no discounts on Nautilus/Aquanauts or any other models that they had to order.
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