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Old 18 July 2019, 08:51 PM   #1
Tomas Eriksson
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"11.59” moments campaign

https://www.youtube.com/watch?v=XcJg_CQwBzM">https://www.youtube.com/watch?v=XcJg_CQwBzM" type="application/x-shockwave-flash" width="425" height="350">
https://www.youtube.com/watch?v=XcJg_CQwBzM

I wan't to like the Code-series but ADs like these aren't helping...
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Old 18 July 2019, 09:51 PM   #2
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I’m tired of people *hating* on the watches (not liking them is fine), but yeah, this ad is pretty awful—boring and unengaging, and pushing this 1 minute before midnight idea that doesn’t resonate with most of us (anyone?).
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Old 18 July 2019, 11:30 PM   #3
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I don't know who those people are and I couldn't care less ... but I like the watches.

The ad is idiotic.
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Old 19 July 2019, 12:19 AM   #4
systematic.entropy
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I don't know who this advert is trying to appeal to. But, for me, the longer I participate in this hobby, the more I give up the romantic/sentimental/nostalgic notions of watches and collecting. For me, there's less heart and emotion, and more style and appreciation these days.
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Old 19 July 2019, 12:21 AM   #5
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I agree with the OP. I want to like the CODE and really like the complicated ones but ads like this make me want to hate it.

Compare that ad to any Rolex ad during a major and you can easily see the difference in how it makes you feel.
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Old 19 July 2019, 12:25 AM   #6
Bearxj86
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I like the watch (I own one) but I hated that 1 min ad.
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Old 19 July 2019, 12:37 AM   #7
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They trying to hard.and it shows.
Should concentrate in Royal Oak.
Not trying to reinvent the wheel.and when it comes out not round.Move on..
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Old 19 July 2019, 02:17 AM   #8
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Fire the marketing company who made those. Sounds like the dialogue was written by FHB "waiting for an opportunity to start over" lol
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Old 19 July 2019, 02:20 AM   #9
Cru Jones
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"3 creative couples on their “11.59” moments"

Sorry, but,
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Old 19 July 2019, 04:16 AM   #10
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They found a marketing agency less creative then the team that made Code 11:59... another great achievement of AP
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Old 19 July 2019, 04:19 AM   #11
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Where are FHB's hot teenagers in bikinis who love this watch? OK so maybe my Ad man's brain got a bit carried away there but mine would be so much more fun.
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Old 19 July 2019, 04:24 AM   #12
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since they asked... my 11.59 moment was as a kid that was the last minute you could eat. At 12:00, you turned into a gremlin

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Old 19 July 2019, 05:30 AM   #13
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I just don’t get the ad campaign. It keeps coming up on my IG feed and I can’t help but laugh my ass off when I see it. The size of an 11:59 is too big for Me. I applaud the effort to make the case, lugs, and crystal unique but I can’t get past the date wheel positioning and dial design is just very underwhelming to say the least.
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Old 19 July 2019, 06:38 AM   #14
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Quote:
Originally Posted by goog53 View Post
I just don’t get the ad campaign. It keeps coming up on my IG feed and I can’t help but laugh my ass off when I see it. The size of an 11:59 is too big for Me. I applaud the effort to make the case, lugs, and crystal unique but I can’t get past the date wheel positioning and dial design is just very underwhelming to say the least.


+1 agree. I saw it in person which was much better than the press releases. Kinda cool watches but the dial design. I thought they would the ad about the 16 yr old owing these watches.


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Old 19 July 2019, 06:45 AM   #15
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Wow that was unreal bad. The watch design may be polarising but I think it's safe to say the marketing team and the CEO have been universally terrible for it's introduction.
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Old 20 July 2019, 08:46 AM   #16
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The white dial one is way too big on the woman‘s wrist.
Not the best ad to bring more interest to this watch.


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Old 20 July 2019, 01:38 PM   #17
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Ungodly bad


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Old 20 July 2019, 01:55 PM   #18
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Ahhh...more marcomm psycho-babble makes me want not have what watch is time magnificent.

Damn...in just one minute my grey cells are scramole bungled.


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Old 20 July 2019, 02:03 PM   #19
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The advert is terrible imo.


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Old 21 July 2019, 10:41 AM   #20
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I’m baffled by Code. No idea what they were thinking with this line of watches, and the marketing that goes along with it.

Looks too much like a watch you buy in a department store. Nothing wrong with that, except when you try to charge AP prices. Sure the movement may be great, but it’s housed in what looks like a Michael Kors knock off.
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Old 28 July 2019, 11:05 AM   #21
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Lmao that is one of the most God-awful advertisements I have ever seen, for a whole host of reasons.
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Old 28 July 2019, 07:48 PM   #22
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The advert is bizarre, cringe and try-hard. The watch is an over-done luxury mess, crossed with the aforementioned Michael Kors mall watch look.

In fairness to AP, the Royal Oak casts such a shadow over everything they try to do that it must be hard to come out with something new. The market seems so conservative now, more and more interested in a narrower and narrower range of classic designs (RO, Nautilus, Daytona, GMT etc) that anything new that comes along gets almost no traction. Not sure what can be done, but Code 11:59 is not it.
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Old 28 July 2019, 08:26 PM   #23
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Quote:
Originally Posted by goog53 View Post
I just don’t get the ad campaign. It keeps coming up on my IG feed and I can’t help but laugh my ass off when I see it. The size of an 11:59 is too big for Me. I applaud the effort to make the case, lugs, and crystal unique but I can’t get past the date wheel positioning and dial design is just very underwhelming to say the least.
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Old 28 July 2019, 09:13 PM   #24
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Obviously the Code isnt selling well, hence the marketing push. Boutiques are dedicating display shelves promoting them and there's no waitlist. I have only seen 2 incomings so far and a handful expressing interest to purchase. Or maybe these buyers dont visit forums or post on IG.
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Old 28 July 2019, 09:21 PM   #25
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Strange ad, not sure what they are trying to convey. I can't imagine ads like this will help.
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Old 28 July 2019, 09:38 PM   #26
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Obviously the Code isnt selling well, hence the marketing push. Boutiques are dedicating display shelves promoting them and there's no waitlist. I have only seen 2 incomings so far and a handful expressing interest to purchase. Or maybe these buyers dont visit forums or post on IG.
I would like to know how it is actually selling, not as a sports model but as a hybrid sports/dress - is it selling much better than JA and Millenary combined for eg, I was told at Harrods that it is not doing too badly but don't know if it was just sales spiel.
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Old 29 July 2019, 12:07 AM   #27
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This ad is terrible.
Terrible ad for a terrible watch.
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Old 29 July 2019, 12:20 AM   #28
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I would like to know how it is actually selling, not as a sports model but as a hybrid sports/dress - is it selling much better than JA and Millenary combined for eg, I was told at Harrods that it is not doing too badly but don't know if it was just sales spiel.


At Gleneagles AP said that there were only 1800 Code watches made in total and it sounded like they were happy with sales so far. They also said that they are listening to what people are saying online etc. I wouldn’t be surprised to see a new dial next year.

I also think the new advert is beyond bad.


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Old 29 July 2019, 01:19 AM   #29
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At Gleneagles AP said that there were only 1800 Code watches made in total and it sounded like they were happy with sales so far. They also said that they are listening to what people are saying online etc. I wouldn’t be surprised to see a new dial next year.

I also think the new advert is beyond bad.


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Yes, they are def asking for feedback from punters, should mean there will be changes in future, esp if the Code is to be a permanent fixture then it needs to be shaped.
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Old 29 July 2019, 01:26 AM   #30
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That was a lame video.


I don’t see my self in the patek video’s but I definitely don’t see myself in this video
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