Rolex price increase March?

[JM0127]

Originally Posted by aquatimerfla

If you hit the AD often enough you will realize that price increases happen daily.

Buy now or risk getting burned.

Heard today from my AD that you're third watch is free. Starting tomorrow. It's a fact. I'm buying 2 tomorrow. Gonna get mine.

[Speed]

Originally Posted by deansot53

There have been a few rumours that Rolex may increase their prices in March.Is there any substance in it and when do you believe it will happen?

Oh boy

[jpjsavage]

Originally Posted by hensleyac

So this week, I picked up a 116618LB at my AD here in Naples Florida. He showed me the new case inserts Rolex recently sent them. They are redesigning the display cases to hold fewer watches. They don't want a bunch of empty watch holders cluttering up the case, hence the redesign.

He claims the quantity on hand at even large ADs is being reduced. He said he is hearing a component of the Rolex plan is to maintain more scarcity than they had been.

I picked up at 126600 this week in the UK. I was told exactly the same. The number of watches being produced is going to decline this year compared to the previous year.


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[topfuel25]

price are going up not becos of Rolex instructions currently but because of fomo and the hype

[AK797]

Originally Posted by hensleyac

So this week, I picked up a 116618LB at my AD here in Naples Florida. He showed me the new case inserts Rolex recently sent them. They are redesigning the display cases to hold fewer watches. They don't want a bunch of empty watch holders cluttering up the case, hence the redesign.

He claims the quantity on hand at even large ADs is being reduced. He said he is hearing a component of the Rolex plan is to maintain more scarcity than they had been.

Originally Posted by jpjsavage

I picked up at 126600 this week in the UK. I was told exactly the same. The number of watches being produced is going to decline this year compared to the previous year.


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The display case is interesting because in the UK we have been crying out for an increase in SS supply since 2016 and the grey market has thus gone into orbit, and yet Rolex have not done anything, rather the undersupply has been allowed to spread worldwide, so unless production has been diverted to new mvmt models at Basel then this has been a deliberate policy and runs counter to all the AD dictats they have been imposing. Curbing the grey market should be the responsibility of the brand manufacturer, not the retailer or consumer.

[beshannon]

Originally Posted by deansot53

There have been a few rumours that Rolex may increase their prices in March.Is there any substance in it and when do you believe it will happen?

The people that guess the weather are more accurate

[REALROLEXAD]

For the record, ADs do not have any advance notice of a price increase.
We receive a new pricing book by overnight mail, normally effective the next day. We then must return the expired version immediately.
Been a very bizarre 4 months to say the least.

[Bagman]

Everything else has gone up. Why not?


Richard B
36mm datejust, Custom Explorer, Pepsi, Hulk, yellow gold dd2

[kilyung]

Let me ship you my crystal ball. You might have better luck with it than me.

[vladamir15]

If prices went up as much as ADs say they will, Rolex would cost more than Grand complication Pateks

[nmb]

Not heard anything but wouldn't surprise me.Service prices have just gone up around 12% in the UK and that is FACT.£485 up to £550 for the basic movement

[Eric-London]

Originally Posted by Chiboy

Oh, and add in that Patek just announced a TWENTY PERCENT price increase on their most popular watches.

I was just going to mention the same thing.
Whilst Rolex is not Patek, they both share a common thread in that some of their lines (Rolex's steel sports models, Pateks Nautilus), have long waiting lists).

Pateks argument apparently has been the fact that the Nautilus has been selling in the pre-owned markets for as much as 20-30% over list, therefore they've undervalued their watch hence brought it back in line with its real value.

Word has it that Rolex's recent have cut back on deliveries of sports watches to their AD's is a pre-curser to the same tactic. Make the waiting lists longer, thereby increase demand/prices of pre-owned and put up their retail prices.

I would anticipate a price increase of Rolex 'in demand' pieces to go up by at least 10% in 2018.

[TheVTCGuy]

It really wouldn’t suprise me, if we see some updated models at Basel, I can see it hapening.

[WEST HAM ROLEX]

If my GMT LN went up 100 pounds every time there was a thread regarding a price increase
It would now be 10 000 pounds

[AK797]

Originally Posted by Eric-London

I was just going to mention the same thing.
Whilst Rolex is not Patek, they both share a common thread in that some of their lines (Rolex's steel sports models, Pateks Nautilus), have long waiting lists).

Pateks argument apparently has been the fact that the Nautilus has been selling in the pre-owned markets for as much as 20-30% over list, therefore they've undervalued their watch hence brought it back in line with its real value.

It's well over 60% now, even the white dial 5711 is over 30%.

[Jacobson]

It’s almost twice the RRP at some grey dealers