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Cru Jones · 11 March 2014, 09:35 AM

Spotted --- the following on Rolex's official Facebook page:

"Named after the one-eyed giant of Greek mythology, the Rolex Cyclops lens enhances the watch's emblematic date display two and a half times for easy reading.

It is a signature feature of the Rolex Datejust and its similarity to a drop of water is reminiscent of the water-filled lenses used by ancient civilisations for their magnifying power."

Ricky Rolex · 11 March 2014, 09:39 AM

14060m · 11 March 2014, 09:40 AM

Cool

KBM · 11 March 2014, 09:44 AM

Wish it was optional.

Pete · 11 March 2014, 09:45 AM

leave it to Rolex to say it so eloquently! Thanks for the cyclops Rolex!

FTX I · 11 March 2014, 09:45 AM

Love the cyclops. TBH I can't see the date without it.

Ricky Rolex · 11 March 2014, 09:48 AM

Quote:

Originally Posted by FTX I

Love the cyclops. TBH I can't see the date without it.

Haha. That made me chuckle

FTX I · 11 March 2014, 09:49 AM

Quote:

Originally Posted by Ricky Rolex

Haha. That made me chuckle

samsam · 11 March 2014, 10:08 AM

Big cyclop fan here. Go cyclops!!

SWISSAHOLICS · 11 March 2014, 10:14 AM

Nice

subtona · 11 March 2014, 10:21 AM

Quote:

Originally Posted by kauebm

Wish it was optional.

Rockrolex · 11 March 2014, 10:28 AM

Quote:

Originally Posted by SamSam

Big cyclop fan here. Go cyclops!!

X2.

Bangel · 11 March 2014, 10:36 AM

Quote:

Originally Posted by Pete

leave it to Rolex to say it so eloquently! Thanks for the cyclops Rolex!

Yes, it sounds a lot nicer than "dial wart" that I've heard it described as!

Dan Pierce · 11 March 2014, 10:44 AM

Big fan of that drop of water.
dP

MetalNuts · 11 March 2014, 10:58 AM

Love it!

versatile1 · 11 March 2014, 11:00 AM

Quote:

Originally Posted by samsam

big cyclop fan here. Go cyclops!!

x2

Nidal · 11 March 2014, 11:00 AM

The brand is about heritage. It will never go away and it's iconic for the brand

iazrollie · 11 March 2014, 11:03 AM

That is the most fantastic marketing ad I've ever seen. Sent shivers down my spine. And, I dont even own a rolex with a cyclops.

lmcgbaj · 11 March 2014, 11:12 AM

When I was younger I hatted that drop of water. A few years later and a Rolex feels naked without it.

Mystro · 11 March 2014, 11:26 AM

Love it....Really helps.

GradyPhilpott · 11 March 2014, 11:57 AM

I like the cyclops on my DJ (116200 63600), but it'd look sort of out of place on my Explorer (114270) and my Sub (14060M).

dddrees · 11 March 2014, 11:59 AM

The Rolex Cyclops

It's certainly ICONIC!!!!!!

I LUV it anyway.

crowncollection · 11 March 2014, 12:10 PM

Love the cyclops

Hairdude1 · 11 March 2014, 12:13 PM

Love it!

acowboy · 11 March 2014, 12:13 PM

Worn one for 30 yrs....at first it was just cool....
Now it is necessary...

Tridor · 11 March 2014, 12:28 PM

I'm a big fan of the cyclops.

GarageBMW · 11 March 2014, 12:29 PM

nice, I like this ad.

MovieGuy · 11 March 2014, 12:33 PM

Little Rolex trivia:

The cyclops lens came about when Hans Wildorf's wife couldn't read the date on her Rolex. They added it to make it easier to read.

Chainring · 11 March 2014, 02:28 PM

For me it's now a necessary feature as well and I know it's a Rolex tradition. But has anyone ever wondered why they didn't just make the date window bigger like on some ALS and GO? I know Dan Pierce put a cyclops on his Tudor Heritage Chrono. That's not a bad idea. That tiny date window on the THC is pretty much useless for me now.

adamlea · 11 March 2014, 03:26 PM

I like the cyclops - it's part of what makes a Rolex a Rolex.

11 March 2014, 09:35 AM	#1
Cru Jones 2024 ROLEX DATEJUST41 Pledge Member Join Date: Mar 2010 Location: Paris, France Posts: 34,475	How Rolex sees its cyclops Spotted --- the following on Rolex's official Facebook page: "Named after the one-eyed giant of Greek mythology, the Rolex Cyclops lens enhances the watch's emblematic date display two and a half times for easy reading. It is a signature feature of the Rolex Datejust and its similarity to a drop of water is reminiscent of the water-filled lenses used by ancient civilisations for their magnifying power."

11 March 2014, 09:39 AM	#2
Ricky Rolex "TRF" Member Join Date: Feb 2014 Location: London Watch: Various Posts: 1,214	__________________ Have previously owned & own ♛GMT II Coke 16710♛ ♛DateJust 16030♛ ♛Explorer 214270 mk2♛ Submariner 116610LN♛ 126711CHNR ♛

11 March 2014, 09:40 AM	#3
14060m "TRF" Member Join Date: May 2008 Location: USA Watch: 116610 , 16233 Posts: 1,802	Cool __________________

11 March 2014, 09:45 AM	#5
Pete "TRF" Member Join Date: Jul 2006 Real Name: Pete Location: Guelph Watch: 16610/216570 Posts: 678	leave it to Rolex to say it so eloquently! Thanks for the cyclops Rolex! __________________ Pete - Guelph ON - 16610 D / 216570 Member #745 RIP JJ "Always in our hearts, and on our wrists" "I am the master of my fate: I am the captain of my soul"

11 March 2014, 10:14 AM	#10
SWISSAHOLICS "TRF" Member Join Date: Jan 2013 Location: Here! Watch: Rolex Posts: 4,366	Nice __________________ 16610LN \| 16613LB \| 16710 Pepsi \| 118238 \| 116500 (White) \| 116500 (Black) \| 116710BLNR \| 116610LV "The one thing I fear most is time; time waits for no one and leaves no options."

11 March 2014, 09:44 AM	#4
KBM 2024 ROLEX DATEJUST41 Pledge Member Join Date: Jan 2010 Real Name: K. Location: 780 Posts: 10,386	Wish it was optional.

11 March 2014, 09:45 AM	#6
FTX I "TRF" Member Join Date: Feb 2013 Real Name: Flavio Location: N/A Posts: 14,652	Love the cyclops. TBH I can't see the date without it.

11 March 2014, 10:08 AM	#9
samsam "TRF" Member Join Date: Mar 2013 Posts: 2,826	Big cyclop fan here. Go cyclops!!

11 March 2014, 10:44 AM	#14
Dan Pierce 2024 Pledge Member Join Date: Dec 2006 Real Name: D'OH! Location: Kentucky Watch: Rolex-1 Tudor-3 Posts: 35,724	Big fan of that drop of water. dP __________________ TRF Member# 1668 Bass Player in TRF "AFTER DARK" Bar & NightClub Band Commander-in-Chief of The Nylon Nation The Crown & Shield Club Honorary Member of P-Club

11 March 2014, 10:58 AM	#15
MetalNuts Member Join Date: Jul 2013 Location: Hong Kong Watch: DJ2, PAM359, AT Posts: 34	Love it!

11 March 2014, 11:00 AM	#17
Nidal "TRF" Member Join Date: Jul 2012 Location: USA Watch: SubC LV Posts: 1,820	The brand is about heritage. It will never go away and it's iconic for the brand

11 March 2014, 11:03 AM	#18
iazrollie "TRF" Member Join Date: Jul 2013 Real Name: Ian Location: NY Watch: All of them Posts: 3,245	That is the most fantastic marketing ad I've ever seen. Sent shivers down my spine. And, I dont even own a rolex with a cyclops. __________________ Rolex, PPs, Breitling

11 March 2014, 11:12 AM	#19
lmcgbaj "TRF" Member Join Date: Mar 2013 Real Name: G Location: Canada Watch: es are FUN!!! Posts: 1,979	When I was younger I hatted that drop of water. A few years later and a Rolex feels naked without it. __________________ "Do not take life too seriously. You will never get out of it alive.* "*

11 March 2014, 11:26 AM	#20
Mystro 2024 Pledge Member Join Date: Dec 2009 Real Name: The Mystro ;) Location: Central Pa. Posts: 14,698	Love it....Really helps. __________________

11 March 2014, 11:57 AM	#21
GradyPhilpott 2024 ROLEX DATEJUST41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: 116710 BLNR Posts: 34,345	I like the cyclops on my DJ (116200 63600), but it'd look sort of out of place on my Explorer (114270) and my Sub (14060M). __________________ JJ Inaugural TRF $50 Watch Challenge Winner

11 March 2014, 11:59 AM	#22
dddrees "TRF" Member Join Date: May 2010 Real Name: Dan Location: USA Watch: This N That Posts: 34,251	The Rolex Cyclops It's certainly ICONIC!!!!!! I LUV it anyway. __________________ When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

11 March 2014, 12:10 PM	#23
crowncollection "TRF" Member Join Date: Jan 2011 Real Name: David Location: australia Posts: 20,157	Love the cyclops __________________ watches many

11 March 2014, 12:13 PM	#24
Hairdude1 "TRF" Member Join Date: Apr 2012 Real Name: Alex Location: Chicago Watch: AP,PP, Rolex Posts: 37,156	Love it!

11 March 2014, 12:13 PM	#25
acowboy "TRF" Member Join Date: Dec 2013 Location: Texas Posts: 2	Worn one for 30 yrs....at first it was just cool.... Now it is necessary...

11 March 2014, 12:28 PM	#26
Tridor "TRF" Member Join Date: Oct 2009 Location: The Ozone Watch: DD, DJ, SubC Date Posts: 1,666	I'm a big fan of the cyclops.

11 March 2014, 12:29 PM	#27
GarageBMW "TRF" Member Join Date: Jul 2012 Real Name: Third Degree Location: Glenfinnan Watch: the step Posts: 1,874	nice, I like this ad.

11 March 2014, 12:33 PM	#28
MovieGuy "TRF" Member Join Date: Jun 2008 Location: Everywhere Posts: 631	Little Rolex trivia: The cyclops lens came about when Hans Wildorf's wife couldn't read the date on her Rolex. They added it to make it easier to read.

11 March 2014, 02:28 PM	#29
Chainring "TRF" Member Join Date: Jun 2012 Real Name: Steve Location: Grand Junction CO Watch: A few, not enough. Posts: 1,725	For me it's now a necessary feature as well and I know it's a Rolex tradition. But has anyone ever wondered why they didn't just make the date window bigger like on some ALS and GO? I know Dan Pierce put a cyclops on his Tudor Heritage Chrono. That's not a bad idea. That tiny date window on the THC is pretty much useless for me now.

11 March 2014, 03:26 PM	#30
adamlea "TRF" Member Join Date: Oct 2012 Location: Great Plains Watch: Exp II 216570 Blk Posts: 1,190	I like the cyclops - it's part of what makes a Rolex a Rolex.

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