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Old 10 April 2020, 04:41 AM   #1
dba
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Breitling to Stop Using Boxes

Couldn't find this thread anywhere else. This is interesting.

https://robbreport.com/style/watch-c...ffort-2911546/
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Old 10 April 2020, 04:48 AM   #2
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Couldn't find this thread anywhere else. This is interesting.

https://robbreport.com/style/watch-c...ffort-2911546/
I mean good for them but you would think that watch boxes (in total volume) donít really account for that much of paper usage? Marketing stunt?
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Old 10 April 2020, 06:34 AM   #3
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Hopefully there are still papers or we'd never be able to sell one used.
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Old 10 April 2020, 07:27 AM   #4
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I don't know what to say TBH.
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Old 10 April 2020, 07:40 AM   #5
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The signal of virtue will appeal to some, but will that mean new customers?

I somehow doubt it. Like banning plastic straws, they'll piss off their customers and achieve nothing meaningful in the process.
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Old 10 April 2020, 07:44 AM   #6
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Personally, I put the boxes for my watches under the stairs never to be seen again, if it was up to me I would rather not have any but a slight decrease in the price.
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Old 10 April 2020, 07:51 AM   #7
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I often wonder what sort of a world my daughter will have to live in....

To summarize the future in one word, my contribution is: Insanity.
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Old 10 April 2020, 07:53 AM   #8
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Everything helps.
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Old 10 April 2020, 08:37 AM   #9
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Very cool, I have two Breitlings. The second came with a digital warranty card.
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Old 10 April 2020, 09:43 AM   #10
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Personally, I put the boxes for my watches under the stairs never to be seen again, if it was up to me I would rather not have any but a slight decrease in the price.
X2, PITA to store a bunch of boxes, it drives me nuts.
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Old 10 April 2020, 09:45 AM   #11
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I often wonder what sort of a world my daughter will have to live in....

To summarize the future in one word, my contribution is: Insanity.
Just one of the reasons Iím so incredibly grateful I donít have kids.

Please donít take that as an offense. Itís not intended. And I do realize the joy I miss out on. But the anxiety for a person like me might be too much.
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Old 10 April 2020, 09:52 AM   #12
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This is like hotels claiming they won't change sheets/towels unless you ask -- to help the environment

Let's take their argument to its logical limit. To really help out the environment, they could limit every customer to 1 watch. Or they could close up shop entirely and tell us to check the time on our phones.
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Old 10 April 2020, 09:57 AM   #13
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This is like hotels claiming they won't change sheets/towels unless you ask -- to help the environment

Let's take their argument to its logical limit. To really help out the environment, they could limit every customer to 1 watch. Or they could close up shop entirely and tell us to check the time on our phones.
really funny but true
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Old 10 April 2020, 10:04 AM   #14
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I don’t use any of the boxes either but seems dumb.
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Old 10 April 2020, 10:23 AM   #15
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It should have been extra paperwork. Just minimum a box and 1 warranty card should be given. No other paperwork is needed for a watch!
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Old 10 April 2020, 11:21 AM   #16
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Very cool, I have two Breitlings. The second came with a digital warranty card.
The digital card is nice and all, but if saving the environment is the goal then a plastic card is a better option than strip mining africa for the minerals to make an e-ink screen and battery for a card most will never need.

A paper warranty is even better again, Maybe they should try that
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Old 10 April 2020, 11:38 AM   #17
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I expect more Swiss watch companies might announce this move, or something similar, since China factories started shutting down due to the corona virus.
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Old 10 April 2020, 12:16 PM   #18
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Meh. I mean, they’re not Tiffany. Watch boxes are actually a pain IMOP.

Cost to ship, noobs that insist on them, thieves that use them to defraud people, they’re not recyclable... Hold on. Why did this take so long?
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Old 10 April 2020, 12:24 PM   #19
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Boxes will still be available upon request. Thereís a Breitling world summit on 4/16 that will be broadcast online and Iím sure theyíll explain this and the new digital way to track ownership of new watches.
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Old 10 April 2020, 12:27 PM   #20
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Boxes will still be available upon request. Thereís a Breitling world summit on 4/16 that will be broadcast online and Iím sure theyíll explain this and the new digital way to track ownership of new watches.
Thatíll work.
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Old 10 April 2020, 02:40 PM   #21
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I find it comical that the Robb Report article mentions how some Rolex and PP dealers hold onto the boxes and papers to prevent flipping. Not a worry with Breitling as their watches lose 50% of their value when they walk out the door. Breitling collectors buy the watches because they like them, not to flip as they have no value on the secondary market.
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Old 10 April 2020, 10:26 PM   #22
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I have 2 Breitlings .. both came in cardboard boxes with Leather Carry Case and Digital Warranty card. If they just supply the Leather Case and Digital Card ... thats all I need. Breitling is not like OMEGA who goes way overboard on their boxes and presentation ..
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Old 10 April 2020, 10:34 PM   #23
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I think I just got the leather case and digital warranty card with the Superocean 42 I purchased from my AD in Dec.
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Old 10 April 2020, 10:43 PM   #24
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Just one of the reasons Iím so incredibly grateful I donít have kids.

Please donít take that as an offense. Itís not intended. And I do realize the joy I miss out on. But the anxiety for a person like me might be too much.
Or maybe the next generation will pay more not to have box and papers

That was meant for Blnasky
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Old 10 April 2020, 10:44 PM   #25
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Just one of the reasons Iím so incredibly grateful I donít have kids.

Please donít take that as an offense. Itís not intended. And I do realize the joy I miss out on. But the anxiety for a person like me might be too much.
Youíd be a good dad IMO
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Old 10 April 2020, 10:45 PM   #26
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Hopefully there are still papers or we'd never be able to sell one used.
Iím messed up this morning ... see reply I made to Seths post
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Old 10 April 2020, 11:18 PM   #27
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As a person with a closet full of boxes, I approve this trend. Or at least give me a small box please. Not a suitcase. Thanks.
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Old 11 April 2020, 12:10 AM   #28
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You can register for the webcast on April 16th here:

https://www.breitling.com/us-en/camp...mpaign=organic

Iím not sure how much theyíll touch on the boxes outside the new releases but Iím sure there will be some mention.
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Old 11 April 2020, 12:37 AM   #29
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Seems as though Breitling is streaming the release of their 2020 lineup.
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Old 11 April 2020, 01:39 AM   #30
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Iím messed up this morning ... see reply I made to Seths post
Bri is reliving his Bluto Blutarsky days.
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