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Old 13 June 2021, 02:20 PM   #1
Shazbot302
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New AD Opening in Orange County, CA

I was at South Coast Plaza today and saw that a new AP AD is coming. I’m getting back into the hobby after obsessively collecting guitars for 10 years and can’t wait to add a RO to my collection. South Coast has become a great watch destination. Rolex, JLC, VC, IWC, Pan, Cartier, Omega, PP and Lange are already there, along with Tourneau. AP completes the list.

The only AP AD I’ve been to was in Paris and they only had PM and less desirable models. What kind of hoops do you need to jump through to get a SS RO from an AD?

Edit: I just saw the Vegas thread. Seems hopeless. Why even bother opening a new AD.
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Old 13 June 2021, 08:42 PM   #2
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There's no point in opening another AD or Boutique until AP increases production. It's silly, otherwise.

If I managed another boutique, I'd be upset if AP opened yet another. Means even less allocations for me.
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Old 13 June 2021, 11:36 PM   #3
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South Coast Plaza, one of the top destinations to shop..
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Old 14 June 2021, 12:08 AM   #4
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Any idea when the AD will be open?
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Old 14 June 2021, 12:56 AM   #5
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Definitely go day of opening.
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Old 14 June 2021, 02:32 AM   #6
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That’s awesome news. Once traditional jewelers was dropped by AP I hated having to deal with the traffic up to LA to visit the boutique.
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Old 14 June 2021, 04:22 AM   #7
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South Coast Plaza, one of the top destinations to shop..
This and another AD option is an opportunity to make new friends...
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Old 14 June 2021, 05:08 AM   #8
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Any idea when the AD will be open?
I said AD, but based on the signage, it’s probably a boutique. I don’t know the AP retail model but I know the PP and stand alone Rolex Boutiques are both Tourneau. I think is said August. I’ll be there later today and will post a pic.

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Definitely go day of opening.
Oh, we’ll be there!

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That’s awesome news. Once traditional jewelers was dropped by AP I hated having to deal with the traffic up to LA to visit the boutique.
I haven’t visited the LA store. I can’t stomach that drive unless it’s for work and I have no choice. Any idea why Traditional was dropped? Traditional Jewelers is now called Hyde Park. I can’t speak highly enough of them. They’re really fantastic.

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South Coast Plaza, one of the top destinations to shop..
Visit the A. Lange boutique next time you’re in town. My goodness. Some of their piece have to be seen in person to be appreciated. It’s mind blowing.
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Old 14 June 2021, 08:02 AM   #9
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It’s a boutique.

Audemars Piguet is growing its presence within the North American market, this role will focus heavily on developing business strategies to raise the Boutique’s customers’ pool and provide an elevated client experience unlike any other. Responsible for the boutique's overall day-to-day operations, for brand and product promotion, and for making productive contribution by organizing, assigning and executing work to meet overall boutique objectives.

PRINCIPAL MISSION

Develop business strategies to raise the Boutique’s customers’ pool, expand store traffic and optimize profitability. Responsible for the boutique's overall day-to-day operations. Accountable for providing best customer experience, for pre and post selling of the products of the boutiques, for brand and product promotion and for making productive contribution by organizing, assigning and executing work to meet overall boutique objectives.
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Old 14 June 2021, 09:50 AM   #10
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I haven’t visited the LA store. I can’t stomach that drive unless it’s for work and I have no choice. Any idea why Traditional was dropped? Traditional Jewelers is now called Hyde Park. I can’t speak highly enough of them. They’re really fantastic.
It was part of APs strategy to cut dealer margin and eventually pull away from ADs to go the boutique model. I loved traditional jewelers. Used to go all the time before they changed locations to the other side of the mall and changed names. Sure it’s still awesome but don’t get to fashion island all that much anymore.
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Old 14 June 2021, 10:35 AM   #11
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Guess I may be seeing some of y’all at the grand opening of the AP boutique.
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Old 14 June 2021, 11:01 AM   #12
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Can one of ya’ll please grab me the 15500 Blue you decide not to buy? Lol.
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Old 14 June 2021, 12:24 PM   #13
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It was part of APs strategy to cut dealer margin and eventually pull away from ADs to go the boutique model. I loved traditional jewelers. Used to go all the time before they changed locations to the other side of the mall and changed names. Sure it’s still awesome but don’t get to fashion island all that much anymore.
Got it. They changed their name and location but show up as Traditional Jewelers on my bank statements.
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Old 14 June 2021, 12:28 PM   #14
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Can one of ya’ll please grab me the 15500 Blue you decide not to buy? Lol.

Wait, they still haven’t allocated you a 15500 blue yet?
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Old 14 June 2021, 12:32 PM   #15
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Opens Fall 2021. I have to say, I’m pretty excited about this.
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Old 14 June 2021, 01:08 PM   #16
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Opens Fall 2021. I have to say, I’m pretty excited about this.
Is this an AD or a Boutique?

I would be very surprised if it was an AD since AP's sales strategy shift from a few years back is to eventually go Boutique-exclusive, like Richard Mille.
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Old 14 June 2021, 03:10 PM   #17
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Thanks for sharing the news and picture! I'm now seriously considering flying out for opening day and hoping they have a black 15500 available..
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Old 14 June 2021, 08:50 PM   #18
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Wait, they still haven’t allocated you a 15500 blue yet?
Ahaha. No, not yet. But I also haven’t asked for one yet.
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Old 14 June 2021, 08:51 PM   #19
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Anyone know if this is 100% corporate or who the JV partner is?
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Old 14 June 2021, 09:06 PM   #20
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Opening day odds as a walk-in for a 15500ST OTB ?

South Coast in Costa Mesa is in the top 10 highest grossing malls in the USA. At times #1. Makes sense to have a boutique there along with A Lange & Sohne and Vacheron Constantin.
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Old 14 June 2021, 09:40 PM   #21
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Originally Posted by vh2k View Post
It’s a boutique.

Audemars Piguet is growing its presence within the North American market, this role will focus heavily on developing business strategies to raise the Boutique’s customers’ pool and provide an elevated client experience unlike any other. Responsible for the boutique's overall day-to-day operations, for brand and product promotion, and for making productive contribution by organizing, assigning and executing work to meet overall boutique objectives.

PRINCIPAL MISSION

Develop business strategies to raise the Boutique’s customers’ pool, expand store traffic and optimize profitability. Responsible for the boutique's overall day-to-day operations. Accountable for providing best customer experience, for pre and post selling of the products of the boutiques, for brand and product promotion and for making productive contribution by organizing, assigning and executing work to meet overall boutique objectives.
Who's job description is that?
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Old 14 June 2021, 09:43 PM   #22
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Opens Fall 2021. I have to say, I’m pretty excited about this.
Some lucky folks here managed to score pieces at the Boston boutique opening. Time to line up the night before....
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Old 14 June 2021, 09:44 PM   #23
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Ahaha. No, not yet. But I also haven’t asked for one yet.

Since you bought a code chrono recently, I’d push for a steel jumbo.
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Old 14 June 2021, 10:42 PM   #24
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Hard to believe they will have any inventory as with the other places...
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Old 14 June 2021, 10:44 PM   #25
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Some lucky folks here managed to score pieces at the Boston boutique opening. Time to line up the night before....

Awesome. I haven't done that since the iPhone 3G release
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Old 15 June 2021, 01:00 AM   #26
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Who's job description is that?
Boutique Director/Manager
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Old 15 June 2021, 05:31 AM   #27
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There's no point in opening another AD or Boutique until AP increases production. It's silly, otherwise.

If I managed another boutique, I'd be upset if AP opened yet another. Means even less allocations for me.
I know, right? Seems pointless, what are they going to carry? Either they won't have any inventory or you'll have to be in line 48 hours in advance like the old days of iPhone introductions. Unless, of course, they have a VIP opening party in which case everything will be sold before the store opens on the first day.
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Old 15 June 2021, 06:07 AM   #28
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I don’t think they let people camp out over night inside an indoor mall.
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Old 15 June 2021, 06:25 AM   #29
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I hope they have better attitudes than half of the people at the Beverly Hills boutique.
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Old 15 June 2021, 04:10 PM   #30
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I know, right? Seems pointless, what are they going to carry?
Maybe AP will bump off a couple of more ADs to have more inventory for the new boutique.
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